Why is Ease My Trip’s Share Price Falling?
Posted by : sachet | Mon Jan 12 2026
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Ease My Trip, operating within the Tour and Travel Related Services sector, has experienced a sustained downward trajectory in its share price. The stock has recorded losses for seven consecutive trading sessions, resulting in a cumulative return of -7.21% over this period. The shares of Ease My Trip have declined by 8.28% over the month, reflecting the BSE Sensex’s 0.72% decline and the Nifty 50’s 0.75% decline. With domestic and international tourism on the rise, travel agencies play a crucial role in streamlining bookings, offering personalised packages, and ensuring hassle-free experiences. Travel agencies are vital in making travel more accessible and organised for millions of customers.
What are the key reasons behind Easy Trip Planner’s Share Price Fall?
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There are several reasons behind Ease My Trip, such as weak financial performance & losses, promoter stake sales, competitive pressures, strategic missteps, and broader macro & industry factors.
- Weak Financial Performance & Losses: The company has reported declining revenue & profitability, including a sharp net loss in recent quarters vs prior profits. The decline in the airline ticketing segment (which contributes the majority of revenue) has hit top-line growth and investor confidence.
- Promoter Stake Sales & Investor Sentiment: Large promoter stake sales & block deals have driven the market. These sales are often interpreted as a sign of reduced insider confidence, leading to sell-offs and pressure on share prices.
- Competitive Pressures: Ease My Trip’s market share has declined in key segments and geographies relative to larger rivals such as Make My Trip and ixigo, affecting growth prospects and leading to a decline in Ease My Trip’s share price over the long term.
- Strategic Missteps: Some strategic moves, including acquisitions that increased expenses and higher trade receivables, raised concerns about operational efficiency and financial discipline.
- Broader macro & industry factors: The travel industry remains sensitive to external factors that can affect bookings and sentiment, which, in turn, affect travel-related stocks, including Ease My Trip. Leadership changes, such as the resignation of a co-founder/Managing Director amid business stress, have added to investor uncertainty.
How has Ease My Trip performed recently?
Ease My Trip price returns have lagged considerably behind the Sensex over multiple time frames. The stock posted a negative 2.51% return over the past week compared to a modest 0.26% gain for the Sensex. Over one month, however, the stock outperformed, gaining 3.22% versus a 0.53% decline in the benchmark. Year-to-date returns are positive at 0.41%, slightly ahead of the Sensex’s 0.04% loss. Despite these short-term improvements, the stock’s one-year return remains profoundly negative at -53.12%, contrasting with the Sensex’s 8.51% gain. Over three years, the divergence widens further, with Ease My Trip down 72.03% while the Sensex gains 6.26% and 9.13%. The three-year and five-year returns remain negative or flat, in contrast to the Sensex’s substantial growth over these periods.
Ease My Trip: Future Outlook
Ease My Trip has reported robust growth in Q2FY26, with its Net Income from Business comprising 50% of consolidated net total income, up from 15% in Q2 FY25, according to some analysts. In the short term, technical indicators such as RSI are showing notable strength, which supports the positive outlook. Given this setup, traders and investors may consider adopting a “Buy” approach. It primarily focuses on financial inclusion, delivering financial services to underserved and underbanked markets via digital channels. Using digital operations to reduce paper use, improve efficiency, and enhance transparency. Despite this, the company maintains strong long-term fundamentals, as evidenced by an average Return on Equity (ROE) of 2.30% and healthy growth rates in net sales and operating profit.
Ease My Trip: Share Price Target
Ease My Trip’s share price target is 10.45. The consensus estimate represents an upside of 1.89% from the last price of 6.90. According to Wall Street analysts, the average 1-year price target for Ease My Trip is ₹ 12.35, with a low forecast of ₹5.78 and a high forecast of ₹12.56. According to projections from 31 analysts, the average 12-month price target for Ease My Trip is ₹14.45, with a high estimate of ₹15.67 and a low estimate of ₹9.40. Ease My Trip has a potential upside of +2.3%, based on analysts’ average price target. The Ease My Trip 52-week range spans from 6.95 to 14.97. Some analysts consider the Ease My Trip share price a Buy, while others believe the share should be held. According to 6 analysts, it is supposed to sell the Ease My Trip.
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Ease My Trip: Analysts’ Rating
- The average 12-month price target is ₹14.56.00, and the consensus rating is Hold (mix of Buy, Hold, & Sell).
- The analyst’s target range is observed between a high of ₹15.60.00 and a low of ₹10.30.
- According to some analysts, concerns remain about a ‘Reduce’ call at ₹9.80.
- The analyst’s sentiment is mixed; there have been recent bullish calls (ICICI, JM), but also cautious ones (Motilal Oswal, Nuvama).
What is the Right Time to Buy Ease My Trip Shares?
According to analysts, Ease My Trip’s share price is determined by market factors. The share price has decreased due to internal company factors, as discussed above. Therefore, investors must review all relevant factors before investing in Ease My Trip. There are some factors to consider before investing in Ease My Trip Company shares.
- Strong Fundamentals: Investors should review Ease My Trip’s fundamentals before investing. If a company has strong fundamentals, high profitability, and effective management, then investors should consider investing in it.
- Financing Partnerships: Financing partnerships bridge the gap between customers and financial institutions, facilitating the distribution of a wide range of products and generating positive sales revenue for many consumers.
- Growth in the Diversified Sector: The company is well-positioned in the diversified sector to deliver benefits to Ease My Trip. This dominant sector increases demand and prices for Ease My Trip.
- Highly Volatile: Prices are highly volatile, so price changes significantly affect the stock price of Ease My Trip Company. Investors must review the market structure before investing in Ease My Trip shares.
Conclusion
As of 12th January 2026, Easy Trip Planners continues to face significant fluctuations. The company’s operating profit decline and consecutive negative quarterly results points on ongoing operational challenges. The stock’s poor price performance and reduced institutional interest further underline the cautious circumstances which is warranted by the current rating. Investors seeking exposure to the tour and travel related services sector may want to explore alternatives with stronger fundamentals and more positive technical momentum. Investors should carefully recognise these factors and consider whether the stock fits their risk tolerance and investment horizon.
FAQs
What are the key reasons behind the Easy Trip Planners’ share price?
There are several reasons behind Ease My Trip, such as weak financial performance & losses, promoter stake sales, competitive pressures, strategic missteps, and broader macro & industry factors. The company has reported declining revenue & profitability, including a sharp net loss in recent quarters vs prior profits. The decline in the airline ticketing segment (which contributes the majority of revenue) has hit top-line growth and investor confidence.
What is the Easy Trip Planners’ share price target?
Ease My Trip’s share price target is 10.45. The consensus estimate represents an upside of 1.89% from the last price of 6.90. According to Wall Street analysts, the average 1-year price target for Ease My Trip is ₹ 12.35, with a low forecast of ₹5.78 and a high forecast of ₹12.56. According to projections from 31 analysts, the average 12-month price target for Ease My Trip is ₹14.45, with a high estimate of ₹15.67 and a low estimate of ₹9.40.
What are the factors that affect the Easy Trip Planners share price?
According to analysts, Ease My Trip’s share price is determined by market factors. The share price has decreased due to internal company factors, as discussed above. Therefore, investors must review all relevant factors before investing in Ease My Trip. There are some factors to consider before investing in Ease My Trip Company shares. Investors should review Ease My Trip’s fundamentals before investing. If a company has strong fundamentals, high profitability, and effective management, then investors should consider investing in it.
Should investors buy the Ease My Trip share price or not?
Ease My Trip has reported robust growth in Q2FY26, with its Net Income from Business comprising 50% of consolidated net total income, up from 15% in Q2 FY25, according to some analysts. In the short term, technical indicators such as RSI are showing notable strength, which supports the positive outlook. Given this setup, traders and investors may consider adopting a “Buy” approach. It primarily focuses on financial inclusion, delivering financial services to underserved and underbanked markets via digital channels. Using digital operations to reduce paper use, improve efficiency, and enhance transparency.
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