Adcounty Media IPO GMP & Review: Apply or Avoid?
Posted by : sachet | Thu Jun 26 2025

Adcounty Media IPO is open for bidding on 27th June 2025. It is a bookbuilding IPO of 59.63 lakh shares and entirely a fresh issue worth ₹50.69 crore. The issue will be listed on BSE and SME on its tentative listing date, 4th July 2025.
Adcounty Media IPO Details
The Adcounty Media IPO date is fixed between 27th June 2025 and 1st July 2025. The face value of Neetu Yoshi Limited shares stands at ₹10 per share, and the IPO price band is fixed at ₹80 to ₹85 per share.
Skyline Financial Services Private Limited is the registrar of the Adcounty Media IPO and is responsible for managing the allotment process and initiating refunds. Check out the latest IPO details in the table below.
IPO Open Date | 27th June 2025 |
IPO Close Date | 1st July 2025 |
IPO Allotment Date | 2nd July 2025 |
Refund Initiation | 3rd July 2025 |
Issue Size | 59,63,200 shares (worth ₹50.69 crore) |
Face Value | ₹10 per share |
Lot Size | 1,600 shares |
Issue Price Band | ₹80 to ₹85 per share |
Issue Type | Bookbuilding IPO |
Listing At | BSE & SME |
Listing Date | 4th July 2025 |
Adcounty Media IPO Share Reservation
Adcounty Media IPO is a bookbuilding IPO issue of 59.63 lakh shares worth ₹50.69 crores. Adcounty Media India Limited shares will be listed on the BSE and SME. Furthermore, SEBI has specified the share reservation criteria for different investor categories.
Investor Categories | Reservation Required |
QIB Shares Offered | 28,11,200 (47.14%) |
Retail Shares Offered | 19,71,200 (33.06%) |
Market Maker | 3,36,000 (5.63%) |
NII (HNI) Shares Offered | 8,44,800 (14.17%) |
Total Shares Offered | 59,63,000 (100%) |
Adcounty Media IPO GMP Grey Market Premium
GMP is the gap between the price band of the issue and the price at which company shares are currently trading in the grey market. Do you want to get live updates on the Adcounty Media IPO? If yes, then you’ve reached the right spot. Check the table below to learn about the GMP trends.
GMP Date | IPO Price | GMP | Estimated Listing Price | Estimated Listing Gains |
26-06-2025 | ₹85 | ₹33 | ₹118 | 38.82% |
25-06-2025 | ₹85 | ₹33 | ₹118 | 38.82% |
24-06-2025 | ₹85 | ₹0 | ₹85 | 0.00% |
23-06-2025 | ₹85 | ₹0 | ₹85 | 0.00% |
22-06-2025 | ₹85 | ₹0 | ₹85 | 0.00% |
21-06-2025 | ₹85 | ₹0 | ₹85 | 0.00% |
20-06-2025 | ₹85 | ₹0 | ₹85 | 0.00% |
As of 26th June 2025, Adcounty Media IPO GMP stands at ₹33 per share, which means the share will likely show a listing at ₹118 (85+33) on its tentative listing date, 4th July 2025.
GMP data is subject to change based on market trends and sentiments. You should check the live GMP status before applying for the Adcounty Media IPO. Stay informed with Univest to know about real-time insights on IPOs and their GMP trends.
Adcounty Media IPO Review

Check out the detailed Adcounty Media IPO review for a thorough understanding of its potential to report listing gains on 4th July 2025. The Adcounty Media IPO review below will help you invest effectively to avoid significant losses. Explore more to make informed investment decisions on this IPO.
Financial Health
Assess a company’s financial performance to know about its ability to sustain a competitive edge. Thus, it is essential to understand the growth margins and declines of the business’s financials before applying for the Adcounty Media IPO.
Adcounty Media India Limited’s revenue rose 60.91% from ₹43.24 crores in March 2024 to ₹69.58 crores in March 2025. Moreover, the company’s PAT increased by 66.06% from ₹8.28 crores to ₹13.75 crores.
Adcounty Media India Limited has shown consistent revenue growth, indicating that the company is financially stable. Moreover, the brokers, investors, and RAs have a positive outlook for the Adcounty Media IPO for its tentative listing day, which is 4th July 2025.
Technical Analysis
A number of technical indicators are available to assess a company’s potential to deliver returns. Use the parameters mentioned below to analyse the technicals of the Adcounty Media IPO.
Key Indicators | Value |
PE Ratio (Price-to-Earnings) | 10.16 |
EPS (Earnings Per Share) | 8.37 |
RoNW | 47.28% |
ROCE | 47.27% |
ROE | 47.28% |
EBITDA Margin | 26.49% |
PAT Margin | 19.96% |
Price to Book Value | 3.71 |
Market Capitalisation | ₹191.26 cr. |
The PE ratio of Adcounty Media India Limited shares is 10.16, and its Earnings Per Share (EPS) stands at 8.37. Thus, the Adcounty Media IPO can potentially deliver gains on its tentative listing date, 4th July 2025.
Note: The data, as mentioned above, is taken from authentic sources and highlights pre-issue information. The PE ratio and EPS of Adcounty Media India Limited are subject to change after the IPO. Explore the table below to get post-issue updates on these two metrics.
Indicators | Pre-IPO | Post-IPO |
PE Ratio | 10.16 | 13.91 |
EPS | 8.37 | 6.11 |
Adcounty Media India Limited Peer Comparison
Company Name | Revenue (in cr.) | PE Ratio | Face Value (in Rs) | EPS | RoNW (in %) |
Adcounty Media India Limited | 69.58 | 10.16 | 10 | 8.37 | 47.28 |
Affle (India) Limited | 1,900.00 | 65.26 | 2 | 8.24 | 1.60 |
Daps Advertising Limited | 21.33 | 9.83 | 10 | 2.29 | 1.83 |
Adcounty Media IPO Subscription Status
Adcounty Media IPO is to be opened for bidding on 27th June 2025. The subscription status for this IPO is yet to be announced. Stay informed on this passage to check the live Adcounty Media IPO Subscription Status.
Investor Category | Shares Offered | Shares Subscribed | Subscription in Times |
Retail Investors | Yet to be announced | Yet to be announced | Yet to be announced |
QIB | Yet to be announced | Yet to be announced | Yet to be announced |
NII (sNII+bNII) | Yet to be announced | Yet to be announced | Yet to be announced |
Total | Yet to be announced | Yet to be announced | Yet to be announced |
About Adcounty Media India Limited

Adcounty Media India Limited runs multiple websites, mobile apps, and offers a programmatic advertising platform named “BidCounty”. It also conducts market research to help brands reach the right audience for better user acquisition. Service portfolio of Adcounty Media India Limited includes Programmatic Advertising, Search Engine Optimisation (SEO), Social Media Marketing, and paid campaigns such as Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Instal (CPI). Here are the major competitive strengths of Adcounty Media India Limited.
- Growth driven, global customer base (almost 47 countries)
- Using a blend of technology, market research and data analytics to produce successful ad campaigns.
- Supported by qualified and experienced management, KMP’s and employees.
Adcounty Media India Limited Financials
The company’s financial analysis is essential before applying for the Adcounty Media IPO. Look at the table to learn about Adcounty Media India Limited’s financials.
Year Ended | 31st March 2025 (in cr.) | 31st March 2024 (in cr.) | 31st March 2023 (in cr.) |
Assets | 47.92 | 29.51 | 26.84 |
Revenue | 69.58 | 43.24 | 53.64 |
Profit After Tax | 13.75 | 8.28 | 7.64 |
Debt | 0 | 0 | 0.29 |
Net Worth | 37.90 | 20.27 | 11.92 |
Reserves and Surplus | 21.36 | 20.26 | 11.91 |
Explanation
Adcounty Media India Limited’s revenue rose 60.91% from ₹43.24 crores in March 2024 to ₹69.58 crores in March 2025. Moreover, the company’s PAT increased by 66.06% from ₹8.28 crores to ₹13.75 crores.
Adcounty Media IPO Bidding Requirements
Adcounty Media IPO has reserved lot sizes to be applied by different investor categories. Look at the table below to know about the requirements to be fulfilled for applying for this IPO.
Investor Category | Lots | Shares | Amount (in Rs) |
Retail (Minimum) | 1 | 1,600 shares | ₹1,36,000 |
Retail (Maximum) | 1 | 1,600 shares | ₹1,36,000 |
HNIs (Minimum) | 2 | 3,200 shares | ₹2,72,000 |
Use the lot size calculator to find how many shares you should apply!
Adcounty Media IPO Promoter Holdings
Have a look at the table below to check the holdings of Adcounty Media India Limited’s promoters: Mr. Aditya Jangid, Mr. Abbhinav Rajendra Jain, Mr. Delphin Varghese, Mr. Chandan Garg, Ms. Vartika Dangayach and M/S Innovana Thinklabs.
Share Holding Pre-Issue | 89.14% |
Share Holding Post-Issue | 65.51% |
Note: Promoter Holdings’ value is to be calculated using Equity dilution, which represents the gap between shareholdings before and after the Issue.
Aim of Adcounty Media IPO
The primary aim of the Adcounty Media IPO is to raise ₹50.69 crores. On the other hand, Adcounty Media India Limited has decided to utilise these funds in different prospects. Explore some of the secondary objectives for the Adcounty Media IPO.
- Working capital requirements
- General corporate purposes
- Capital expenditure
- Issue expenses
Should I Invest in Adcounty Media IPO?
Explore the pros and cons of the Adcounty Media IPO to know whether you should apply or avoid the issue. These pros and cons might help you know about the IPO’s efficiency in delivering profits in the coming decades.
Pros of Adcounty Media IPO
- Qualified and Experienced Management
- Growth Driven and Global Customer Base
Cons of Adcounty Media IPO
- Low Market Capitalisation.
How to Apply for Adcounty Media IPO?

Check the steps mentioned below to apply for the Adcounty Media IPO.
- Step 1: Conduct thorough research on the Adcounty Media IPO GMP, subscription status, issue size, lot size, and other details.
- Step 2: Open a demat account on Univest to learn about real-time insights on GMP and subscription status. You can also use your previous demat account by navigating to the IPO section.
- Step 3: Make a bid for one lot of 1,600 shares worth ₹1,36,000 of the Adcounty Media IPO.
- Step 4: You will receive a mandate request after making a bid. Approve the request to proceed further.
Note: You can apply for the Neetu Yoshi IPO from more than one demat account to increase your allotment chances.
How to Check Adcounty Media IPO Allotment Status?
You can check for the Adcounty Media IPO allotment in different ways. These include NSE and the registrar portal. Look at the steps mentioned below to check your allotment status online.
Check On BSE
- Visit the BSE Official Website.
- Navigate to the IPO Allotment Section.
- Select Equity as the issue type.
- Choose the Adcounty Media IPO.
- Choose whether to proceed with the PAN number or the application number.
- Submit your details to get the allotment status online.
Check On the Registrar Portal
- Visit the registrar portal.
- Click on the allotment option.
- Fill in the required details.
- Click on the submit button to know your Adcounty Media IPO allotment status.
Let’s Wrap
Adcounty Media IPO is a bookbuilding issue of 59.63 lakh shares worth ₹50.69 crores. The shares of Adcounty Media India Limited will be listed on BSE and SME on its tentative listing date of 4th July 2025. Researching the Adcounty Media IPO GMP and reviews is highly suggested to book your ideal profitability. Brokers and investors have highlighted their pros and cons, so one must analyse them and decide accordingly.
Open a demat account on Univest now to initiate your investment journey!
FAQs on Adcounty Media IPO
How is the Adcounty Media IPO?
Ans. Currently, on 27th June 2025, the Adcounty Media IPO GMP (Grey Market Premium) stands at ₹33 (38.82% up). It indicates that the estimated listing price could be ₹118 per share. It is a bookbuilding IPO of 59.3 lakh shares and entirely a fresh issue worth ₹50.69 crore. The face value of each share of Adcounty Media India Limited is ₹10.
What is the Adcounty Media IPO price?
Ans. The Adcounty Media IPO price band has been set between ₹80 and ₹85 per share. Retail investors can apply for a minimum of 1 lot consisting of 1,600 shares worth ₹1,36,000. Moreover, HNIs are required to bid for a minimum of 2 lots (3,200 shares) worth ₹2,72,000.
Is the Adcounty Media IPO good?
Ans. Adcounty Media India Limited’s revenue rose 60.91% from ₹43.24 crores in March 2024 to ₹69.58 crores in March 2025. Moreover, the company’s PAT increased by 66.06% from ₹8.28 crores to ₹13.75 crores. Investors can analyse other relevant factors and make a decision accordingly.
Who is the registrar of the Adcounty Media IPO?
Ans. Skyline Financial Services Private Limited is the registrar of the Adcounty Media IPO, awaiting to manage the IPO allotment procedure and refund initiation. For any queries regarding the Adcounty Media IPO allotment and refund, you can contact Skyline Financial Services Limited at info@skylinerta.com or 02228511022.
What is the issue size of the Adcounty Media IPO?
Ans. Adcounty Media IPO is a bookbuilding IPO for 59.63 lakh shares worth ₹50.69 crore. Moreover, the IPO is set to open on 27th June 2025 and will be closed on 1st July 2025.
Disclaimer: The above information is compiled from authentic sources and is just for informational purposes. To have detailed information about the Adcounty Media IPO, download the Adcounty Media IPO RHP and Adcounty Media IPO DRHP. Conduct your own research before investing in IPOs to avoid significant losses. You can also consult your financial advisor.
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