ITC (ITC) Share Price Hits Fresh 52-Week Low of Rs 252.80, Trades at Rs 253.20

ITC Share Price is in focus on 28 October 2026 after ITC Ltd. (ITC) touched a fresh 52-week low of Rs 252.80. The stock was last at Rs 253.20 as of 28 October 2026 at 10:37 AM IST, down 2.62% from the previous close of Rs 260.00. The company has a market capitalisation of Rs 3,26,331.00 crore.

Why is the stock falling today? Univest data confirms the move itself, though no company-specific trigger has been identified. That leaves the numbers themselves as the story behind ITC Stock News today: a one-year low printed on the NSE and BSE listings, with the shares trading only marginally above that level.

The stock is trending because it appears on the 52-week low screener, which tracks Stocks at 52 Week Low across the Indian Stock Market. On valuation, ITC carries a P/E ratio of 16.42 and a P/B ratio of 4.26, with ROE at 29.67% and ROCE at 38.83%. Readers following ITC Share Price Today can watch the day range, the valuation gap to peers and the next company update on earnings.

ITC Share Price Today: Price Action Analysis

Metric	Value
Current Price	Rs 253.2
Previous Close	Rs 260
Today's Move	Rs -6.8 (-2.62%)
Open	Rs 257
High	Rs 257.95
Low	Rs 252.8
Market Capitalisation	Rs 3,26,331 crore

ITC Ltd. (ITC) traded at Rs 253.2 versus the previous close of Rs 260, a fall of 2.62%. The stock opened at Rs 257, reached a high of Rs 257.95, touched a low of Rs 252.8.

ITC Share Price Today reflects a fresh 52-week low of Rs 252.80 touched during the morning session, with the stock last trading at Rs 253.20. The decline of Rs 6.80, or 2.62%, is measured against the previous close of Rs 260.00. Here is the full picture of what the price data shows.

The stock opened at Rs 257.00 and touched a high of Rs 257.95 before sliding to its low of Rs 252.80. In other words, ITC moved between Rs 252.80 and Rs 257.95 so far, and the day low is the same level as the fresh 52-week low. The latest price is just above that low.

The day’s range spans Rs 5.15 between the high of Rs 257.95 and the low of Rs 252.80. Against the opening price of Rs 257.00, the stock is lower by Rs 3.80, and against the previous close of Rs 260.00 it is lower by Rs 6.80. These are arithmetic comparisons of the quoted levels and do not point to a cause for the decline.

This 52 Week Low event is a price fact, not a verdict on the business. The market capitalisation of Rs 3,26,331.00 crore describes company size and says nothing about quality. The next section looks at the fundamentals that give the move context.

ITC Ltd. (ITC) Fundamental Analysis

Metric	Value
Market Capitalisation	Rs 3,26,331 crore
P/E Ratio	16.42x
P/B Ratio	4.26x
ROE	29.67%
ROCE	38.83%
EPS	Rs 15.83
Book Value Per Share	Rs 61.03
Dividend Yield	5.58%

ITC Ltd. (ITC) fundamental metrics show P/E 16.42x, P/B 4.26x, ROE 29.67%, ROCE 38.83%. Read together, these ratios describe the company’s position rather than a recommendation.

ITC Ltd. has a market capitalisation of Rs 3,26,331 crore, which gives readers a sense of company size before judging valuation. On valuation, P/E at 16.42x, P/B at 4.26x should be read against the sector and peer benchmarks rather than as a standalone signal. Profitability is represented by ROE of 29.67% and ROCE of 38.83%, helping investors compare shareholder returns and capital efficiency. According to latest Univest data, additional metrics include EPS of Rs 15.83, book value per share of Rs 61.03, dividend yield of 5.58%, adding context to earnings, balance-sheet value and historical payout. Against the latest Univest same industry benchmark, these figures can be compared with benchmark median P/E of 11.85x, median ROE of 5.29%, median ROCE of 7.08%. These numbers explain the fundamental backdrop without converting the article into a buy or sell view.

Sector and Industry Context

Metric	Value
Sector	FMCG
Industry	Cigarettes/Tobacco
Benchmark Scope	same industry
Company P/E Ratio	16.42x
Benchmark Median P/E	11.85x
Benchmark Average P/E	16.52x
Benchmark P/E Range	5.57x to 37.12x
Company P/B Ratio	4.26x
Benchmark Median P/B	2.22x
Company ROE	29.67%
Benchmark Median ROE	5.29%
Company ROCE	38.83%
Benchmark Median ROCE	7.08%
Company Market Capitalisation	Rs 3,26,331 crore
Benchmark Median Market Cap	Rs 198.19 crore

ITC Ltd. (ITC) operates in the FMCG sector, within the Cigarettes/Tobacco industry.

ITC Ltd. (ITC) has a P/E ratio of 16.42x, which is above the benchmark median of 11.85x, a difference of +38.57%. The P/E comparison frames valuation; it is not a signal to buy or sell.

ITC Ltd. (ITC) has a ROE of 29.67%, which is above the benchmark median of 5.29%, a difference of +460.87%. ITC Ltd. (ITC) has a ROCE of 38.83%, which is above the benchmark median of 7.08%, a difference of +448.45%.

Track stocks falling to yearly lows through the Univest 52-week-low screener. The peer table below provides the company-level comparison.

Peer Comparison

Company	Symbol	Market Cap (Cr)	P/E	P/B	ROE (%)	ROCE (%)
Godfrey Phillips India Ltd.	GODFRYPHLP	25,924.17	19.19	4.12	26.67	33.7
VST Industries Ltd.	VSTIND	3,312.29	11.85	2.22	21.14	28.18
The Indian Wood Products Company Ltd.	IWP	217.64	37.12	0.6	1.26	3.02
NTC Industries Ltd.	NTCIND	178.73	8.89	0.82	9.31	11.14
Golden Tobacco Ltd.	GOLDENTOBC	40.55	5.57	NA	NA	NA

ITC Ltd. (ITC) has a P/E ratio of 16.42x compared with the displayed peer median of 11.85x. Peer multiples give relative context only, not a buy or sell view. Its ROE of 29.67% compares with a peer median of 15.23% across the companies shown in the table. ROCE stood at 38.83% versus the displayed peer median of 19.66%, providing a capital-efficiency comparison. ITC Ltd. (ITC) has a market capitalisation of Rs 3,26,331 crore. It is larger by market capitalisation than all 5 peers shown.

Why Investors Are Watching ITC

• Price action: the stock touched a fresh 52-week low of Rs 252.80 and trades at Rs 253.20, down 2.62% from the previous close of Rs 260.00.
• Valuation: a P/E ratio of 16.42 is 38.57% above the industry benchmark median of 11.85.
• Returns: ROE of 29.67% and ROCE of 38.83% both sit above the benchmark medians of 5.29% and 7.08%.
• Size: a market cap of Rs 3,26,331.00 crore is above the benchmark median of Rs 198.19 crore.
• Per-share metrics: EPS of Rs 15.83 and book value of Rs 61.03 add to the fundamental picture.

About ITC

ITC Ltd. is a listed company in the FMCG sector and the Cigarettes/Tobacco industry, trading on the NSE and BSE under the symbol ITC. Its market capitalisation is Rs 3,26,331.00 crore, and the same-industry benchmark used above holds 6 companies.

For the latest quarter (Jun 2026), the company reported revenue of Rs 29,523.30 crore. Its book value per share is Rs 61.03 and its earnings per share are Rs 15.83. The latest quarterly revenue can be read alongside the market capitalisation of Rs 3,26,331.00 crore to gauge the scale of operations relative to the market value. These figures give the reader a basic view of how the business is placed within its industry.

Track ITC Share Price on Univest

Use ITC Ltd. (ITC) live share-price page, Univest 52-week-low screener, Univest market blogs to review live stock data, yearly-low lists and related market analysis.

Readers can track the live ITC Share Price, key fundamental ratios, 52-week levels and market insights on Univest. The Univest stock page brings price, valuation and peer information together in one place, so changes in ITC Share Price Live context can be followed against sector benchmarks as the session develops.

Frequently Asked Questions

What is the ITC Share Price today?

Ans. ITC Share Price was last at Rs 253.20 as of 28 October 2026 at 10:37 AM IST. The stock is down Rs 6.80, or 2.62%, from the previous close of Rs 260.00, after touching a fresh 52-week low.

What is the fresh 52-week low of ITC?

Ans. ITC touched a fresh 52-week low of Rs 252.80 today. The day low matches this level, while the stock opened at Rs 257.00 and touched a high of Rs 257.95 during the same morning session.

Why is ITC falling today?

Ans. Univest data confirms the move itself, though no company-specific trigger has been identified. The stock is down 2.62% at Rs 253.20 and trades just above its fresh one-year low of Rs 252.80.

What is the market cap of ITC?

Ans. ITC has a market capitalisation of Rs 3,26,331.00 crore. That is above the industry benchmark median of Rs 198.19 crore and above the average of Rs 4,949.70 crore across the 6 companies in the group.

How does the ITC P/E ratio compare with the sector?

Ans. ITC trades at a P/E ratio of 16.42 against a same-industry median of 11.85 and an average of 16.52. That is 38.57% above the median. The company trades at a P/E ratio of 16.42x.

What are the ROE and ROCE of ITC?

Ans. ITC reports ROE of 29.67% and ROCE of 38.83%. These compare with benchmark medians of 5.29% and 7.08%, which puts ROE 460.87% above and ROCE 448.45% above the median. ROE stands at 29.67%.

What are the EPS, book value and dividend yield of ITC?

Ans. ITC has earnings per share of Rs 15.83 and a book value per share of Rs 61.03. Its dividend yield is 5.58%, which is a historical measure of payout against the current share price.

How does ITC compare with Godfrey Phillips India Ltd. and other peers?

Ans. Godfrey Phillips India Ltd. shows a P/E of 19.19, a P/B of 4.12 and ROE of 26.67%, against 16.42, 4.26 and 29.67% for ITC. ITC has an ROE higher than all four peers.

What should investors monitor next for ITC?

Ans. Investors can monitor the day range of Rs 252.80 to Rs 257.95, the P/E of 16.42 against the sector median, and the next company update on earnings. This is information and not a recommendation.