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for WEALTH

1500+ funds. Get Buy/Sell/Hold Ratings

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Trusted by 1Cr Indians

Trusted by 1Cr Indians

Awarded No.1 by Economic Times

Awarded No.1 by Economic Times

Invest in Direct Mutual Funds

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SEBI RA INH000013776

INVEST SMARTER

Everything you need in Mutual Funds

Skip research — invest in RIA-curated fund baskets,
zero commission.

Zero Commission

Zero Commission

Every rupee you invest goes into your fund. No brokerage. No distributor cut.

SEBI RIA Advisory

SEBI RIA Advisory

Get fund recommendations from a SEBI-registered adviser — not an algorithm.

Buy, Sell, Insights

Buy, Sell, Insights

Get real-time alerts when your fund needs attention. Know exactly what to do — and when.

PICK YOUR PORTFOLIO

Ready-to-Invest Mutual Fund Baskets

SEBI-advised portfolios built for every goal, income & risk appetite.

WEALTH BUILDER

SEBI curated funds starting at ₹100/months

WEALTH PLANNER

Hit your goals on schedule

WEALTH ACHEIVER

Aggressive growth for 7+ year horizon

WEALTH VISIONARY

Built for HNIs. Expert allocation

All baskets reviewed quarterly by our SEBI Registered Investment Advisory team. Zero commission model ensures completely unbiased fund selection — we earn from advising you, not from selling products.

UNIVEST RATING

We Tell You Exactly Which Funds to Keep, Watch & Exit

This is Univest's own SEBI-advised fund rating — updated every month so you always know where you stand.

#1

Winning the Race

This fund is outperforming its benchmark and peers. Strong portfolio quality, consistent returns, and a positive outlook. Add more if it fits your goal.

#2

Steady & Strong

This fund is doing exactly what it promised — stable, consistent, low drama. Keep your SIPs running. No action needed right now.

#3

Falling Behind

This fund is showing early signs of underperformance. Not an exit signal yet — but stop adding fresh money until it recovers. We’re watching it for you.

#4

At Risk

This fund is consistently underperforming with rising risk. Our SEBI advisers recommend reviewing your allocation and switching to a better alternative.

THE HARD TRUTH

Free RIA portfolio review

83% of DIY investors silently lose ₹50,000+ yearly. Here’s what’s going wrong and how common it is.

81%

of investors are in the WRONG mutual funds for their goals.

73%

are paying hidden distributor commissions without knowing it.

65%

have never had a SEBI-registered adviser review their portfolio.

58%

of SIPs are stopped within 2 years due to poor fund selection.

52%

of investors don't know what expense ratio they're paying.

47%

of investors have never compared their returns to the benchmark.

WEALTH JOURNEY STARTS HERE

Buy Direct Mutual Funds in 3 Steps

Switch to Direct Funds via Univest. Keep 100% of your returns. SEBI-advised. Zero fees.

TELL US YOUR GOAL

TELL US YOUR GOAL

Plan goals with smart timelines. Takes 2 minutes.

GET RIA RECOMMENDATIONS

GET RIA RECOMMENDATIONS

Our experts pick funds for your perfect fit.

START YOUR SIP. TRACK IT LIVE

START YOUR SIP. TRACK IT LIVE

Zero commission. Invest from ₹100/month.

INVEST WITH UNIVEST

Invest in Direct Mutual Funds at 0% Commission

Build your mutual fund portfolio on Univest without any extra charges.

Zero commission illustration

ZERO

Commission

ZERO

Brokerage

ZERO

Hidden charges

ADVISOR vs SELLER

SEBI RIA vs Traditional Distributor

Understand the critical difference between SEBI Registered Investment Advisors and commission-based distributors

Parameter

SEBI RIA (Univest)

TRADITIONAL DISTRIBUTOR

Zero commission

Unbiased advice

Fiduciary duty

Stricter regulation

Advises when to exit

Full fee transparency

PORTFOLIO ANALYSIS

Is Your Portfolio Working as Hard as You?

Most investors set and forget. Markets move. Goals change. Your portfolio needs a SEBI-advised review every 6 months — and Univest does it free.

Time Based

Review every quarter or anually.

Threshold

When funds shift over 5% from your plan.

Life Events

New job or house? Update your portfolio.

BEST FUNDS

Top Mutual Funds in 2026

Handpicked top-performing funds by our SEBI RIA experts.

Scheme Name

5Y Returns

CALCULATOR

SIP Calculator – Plan Your Wealth Journey

Maintain optimal risk-reward with smart rebalancing strategies. Learn when to book profits, rebalance tax-efficiently, and adjust allocation.

Monthly investment

    Expected return rate (p.a)

    %

      Time period

      Yr

        Your returns

        48.4%
        Invested Amount
        Estimated Return

        *This amount is calculated on 12.0% p.a. for the span of 10 yrs.

        Invested Amount30,00,000
        Estimated Return28,08,477
        Total Value58,08,477

        WHY CHOOSE US

        Why 1Cr users trust Univest

        SEBI Reg. | 0 Commission | 100% unbiased

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        I had zero experience in the stock market when I subscribed to Pro, but in January alone, I booked 58 profits in Stocks & F&O—even when Nifty was down -0.5%!

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        Best Advisory Platform!

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        4.8

        App for Investing!

        Amazing app! You don't just get expert trade ideas from a SEBI-registered RA—you can execute trades seamlessly in one click, all within the app.

        Piyush Gupta

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        Head of Digital Partnerships, TATA AIA

        4.9

        All the best Univest India

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        Amazing UI with a smooth experience

        Highly impressed by the overall app. Amazing UI with a smooth experience. True perfection.

        Raghav Bhushan

        Raghav Bhushan

        Software Architect, Expedia

        5

        High-Quality Picks at Affordable Price!

        Pro is super affordable! The quality of stock picks feels unreal for the price. Absolute value for money!

        Amresh Kumar

        Amresh Kumar

        Chief Product Officer, Crofarm

        4.9

        58 Profits Booked Even With Nifty Down!

        I had zero experience in the stock market when I subscribed to Pro, but in January alone, I booked 58 profits in Stocks & F&O—even when Nifty was down -0.5%!

        Ankush Rajput

        Ankush Rajput

        Co-Founder, SAHI COIN

        5

        Best Advisory Platform!

        Univest has completely changed the way I invest. The SEBI-registered advisory combined with one-click execution is just brilliant.

        Prasanth Kuller

        Prasanth Kuller

        Senior Manager, HDFC Bank

        4.9

        Super Easy to Use!

        The app is incredibly intuitive. From getting trade ideas to executing them — everything is seamless and fast.

        Ravi Kumar

        Ravi Kumar

        Software Engineer

        4.8

        App for Investing!

        Amazing app! You don't just get expert trade ideas from a SEBI-registered RA—you can execute trades seamlessly in one click, all within the app.

        Piyush Gupta

        Piyush Gupta

        Head of Digital Partnerships, TATA AIA

        4.9

        All the best Univest India

        Great exploration, pioneering the new segment. All the best Univest India.

        Vijay Rathi

        Vijay Rathi

        Technology Leader, PRECISELY

        4.8

        Amazing UI with a smooth experience

        Highly impressed by the overall app. Amazing UI with a smooth experience. True perfection.

        Raghav Bhushan

        Raghav Bhushan

        Software Architect, Expedia

        5

        High-Quality Picks at Affordable Price!

        Pro is super affordable! The quality of stock picks feels unreal for the price. Absolute value for money!

        Amresh Kumar

        Amresh Kumar

        Chief Product Officer, Crofarm

        4.9

        58 Profits Booked Even With Nifty Down!

        I had zero experience in the stock market when I subscribed to Pro, but in January alone, I booked 58 profits in Stocks & F&O—even when Nifty was down -0.5%!

        Ankush Rajput

        Ankush Rajput

        Co-Founder, SAHI COIN

        5

        Best Advisory Platform!

        Univest has completely changed the way I invest. The SEBI-registered advisory combined with one-click execution is just brilliant.

        Prasanth Kuller

        Prasanth Kuller

        Senior Manager, HDFC Bank

        4.9

        Super Easy to Use!

        The app is incredibly intuitive. From getting trade ideas to executing them — everything is seamless and fast.

        Ravi Kumar

        Ravi Kumar

        Software Engineer

        4.8

        App for Investing!

        Amazing app! You don't just get expert trade ideas from a SEBI-registered RA—you can execute trades seamlessly in one click, all within the app.

        Piyush Gupta

        Piyush Gupta

        Head of Digital Partnerships, TATA AIA

        4.9

        All the best Univest India

        Great exploration, pioneering the new segment. All the best Univest India.

        Vijay Rathi

        Vijay Rathi

        Technology Leader, PRECISELY

        4.8

        Amazing UI with a smooth experience

        Highly impressed by the overall app. Amazing UI with a smooth experience. True perfection.

        Raghav Bhushan

        Raghav Bhushan

        Software Architect, Expedia

        5

        High-Quality Picks at Affordable Price!

        Pro is super affordable! The quality of stock picks feels unreal for the price. Absolute value for money!

        Amresh Kumar

        Amresh Kumar

        Chief Product Officer, Crofarm

        4.9

        58 Profits Booked Even With Nifty Down!

        I had zero experience in the stock market when I subscribed to Pro, but in January alone, I booked 58 profits in Stocks & F&O—even when Nifty was down -0.5%!

        Ankush Rajput

        Ankush Rajput

        Co-Founder, SAHI COIN

        5

        Best Advisory Platform!

        Univest has completely changed the way I invest. The SEBI-registered advisory combined with one-click execution is just brilliant.

        Prasanth Kuller

        Prasanth Kuller

        Senior Manager, HDFC Bank

        4.9

        Super Easy to Use!

        The app is incredibly intuitive. From getting trade ideas to executing them — everything is seamless and fast.

        Ravi Kumar

        Ravi Kumar

        Software Engineer

        4.8

        App for Investing!

        Amazing app! You don't just get expert trade ideas from a SEBI-registered RA—you can execute trades seamlessly in one click, all within the app.

        Piyush Gupta

        Piyush Gupta

        Head of Digital Partnerships, TATA AIA

        4.9

        All the best Univest India

        Great exploration, pioneering the new segment. All the best Univest India.

        Vijay Rathi

        Vijay Rathi

        Technology Leader, PRECISELY

        4.8

        Amazing UI with a smooth experience

        Highly impressed by the overall app. Amazing UI with a smooth experience. True perfection.

        Raghav Bhushan

        Raghav Bhushan

        Software Architect, Expedia

        5

        High-Quality Picks at Affordable Price!

        Pro is super affordable! The quality of stock picks feels unreal for the price. Absolute value for money!

        Amresh Kumar

        Amresh Kumar

        Chief Product Officer, Crofarm

        4.9

        58 Profits Booked Even With Nifty Down!

        I had zero experience in the stock market when I subscribed to Pro, but in January alone, I booked 58 profits in Stocks & F&O—even when Nifty was down -0.5%!

        Ankush Rajput

        Ankush Rajput

        Co-Founder, SAHI COIN

        5

        Best Advisory Platform!

        Univest has completely changed the way I invest. The SEBI-registered advisory combined with one-click execution is just brilliant.

        Prasanth Kuller

        Prasanth Kuller

        Senior Manager, HDFC Bank

        4.9

        Super Easy to Use!

        The app is incredibly intuitive. From getting trade ideas to executing them — everything is seamless and fast.

        Ravi Kumar

        Ravi Kumar

        Software Engineer

        4.8

        App for Investing!

        Amazing app! You don't just get expert trade ideas from a SEBI-registered RA—you can execute trades seamlessly in one click, all within the app.

        Piyush Gupta

        Piyush Gupta

        Head of Digital Partnerships, TATA AIA

        4.9

        All the best Univest India

        Great exploration, pioneering the new segment. All the best Univest India.

        Vijay Rathi

        Vijay Rathi

        Technology Leader, PRECISELY

        4.8

        Amazing UI with a smooth experience

        Highly impressed by the overall app. Amazing UI with a smooth experience. True perfection.

        Raghav Bhushan

        Raghav Bhushan

        Software Architect, Expedia

        5

        High-Quality Picks at Affordable Price!

        Pro is super affordable! The quality of stock picks feels unreal for the price. Absolute value for money!

        Amresh Kumar

        Amresh Kumar

        Chief Product Officer, Crofarm

        4.9

        58 Profits Booked Even With Nifty Down!

        I had zero experience in the stock market when I subscribed to Pro, but in January alone, I booked 58 profits in Stocks & F&O—even when Nifty was down -0.5%!

        Ankush Rajput

        Ankush Rajput

        Co-Founder, SAHI COIN

        5

        Best Advisory Platform!

        Univest has completely changed the way I invest. The SEBI-registered advisory combined with one-click execution is just brilliant.

        Prasanth Kuller

        Prasanth Kuller

        Senior Manager, HDFC Bank

        4.9

        Super Easy to Use!

        The app is incredibly intuitive. From getting trade ideas to executing them — everything is seamless and fast.

        Ravi Kumar

        Ravi Kumar

        Software Engineer

        4.8

        FAQs

        Questions on your mind?

        What is PRO Mutual Fund Advisory?

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        PRO Mutual Fund Advisory is Univest's personalised mutual fund advisory service. We analyse your portfolio, risk protile and goals to recommend the right mix of funds for you.

        Who is PRO Mutual Funds best suited for?

        arrow
        Anyone looking for personalised fund guidance—whether you're starting your MF journey or existing investors who want guidance on improving or restructuring their existing MF portfolio

        How is this different from regular MF suggestions on the internet?

        arrow
        Our recommendations are built on your profile, risk level, goals, existing portfolio, and Univest's proprietary fund ratings, not generic lists or trending funds.

        What's the difference between MF Pro and Premium advisory plans?

        arrow
        A. Basic (PRO MF) Get a personalised basket built for your goals and risk level, along with a complete portfolio health check, quarterly rebalancing guidance, and smart insights to optimise your returns.
        B. Premium Advisory Everything in Basic, plus dedicated 1:1 expert calls, deeper portfolio reviews, personalised reports, and priority support to help you make confident, well-guided investment decisions.

        Do I need to execute the recommendations from the Univest app?

        arrow
        You can choose to execute them from any platform you already use. However, executing on Univest gives you a smoother experience with one-click investing and effortless rebalancing

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