
Prime Fresh Ltd. (PRIMEFRESH) Share Price Falls 9.86% to Rs 160: Price Action, Valuation and Sector View
Updated: 21 Aug 2026 • 3:05 pm
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Prime Fresh Ltd. fell to Rs 160 today, down 9.86%, with a market capitalisation of Rs 246.08 crore and turnover of Rs 0.19 crore on BSE.
Prime Fresh Ltd. Share Price is at Rs 160 on 21 August 2026, down 9.86% for the day from the previous close of Rs 177.5, taking the company’s market capitalisation to Rs 246.08 crore. That single-session share price decline places the micro cap logistics stock among the top losers today and makes it relevant in Stock Market Today discussions because the fall is large enough to qualify under the workflow’s market-cap-based price fall screen.
Prime Fresh Ltd. Share Price Today also stands out because the stock moved through a wide intraday band, opening at Rs 175, rising as high as Rs 181.5, and then slipping to a day low of Rs 159.95 before trading at Rs 160. The supplied data confirms the price event clearly, but it does not establish a company-specific catalyst for why the stock is falling today. In practical terms, this means the verified story is the price action itself, not an unverified narrative around it.
For investors tracking Prime Fresh Ltd. Stock News, the immediate facts are straightforward: the stock declined Rs 17.5 in a single session, turnover reached Rs 0.19 crore, and total volume on BSE stood at 11,799 shares. The key financial context is equally notable. Prime Fresh trades at a P/E ratio of 16.93 and a P/B ratio of 2.69, while posting ROE of 16.94 and ROCE of 20.61. As Univest notes in this Prime Fresh Ltd. Share Price Update, investors should now monitor whether the current move remains an isolated price fall or becomes part of a broader trend relative to its sector and peers.
Prime Fresh Ltd. (PRIMEFRESH) Share Price Today: Price Action Analysis
| Metric | Value |
|---|---|
| Current Price | Rs 160 |
| Previous Close | Rs 177.5 |
| Today's Change | Rs -17.5 (-9.86%) |
| Day Open | Rs 175 |
| Day High | Rs 181.5 |
| Day Low | Rs 159.95 |
| Current Volume (BSE) | 11,799 |
| BSE Traded Volume | 11,799 |
| Combined NSE + BSE Volume | 11,799 |
| Turnover | Rs 0.19 crore |
| Market Capitalisation | Rs 246.08 crore |
| Market Cap Category | Micro Cap |
Prime Fresh Ltd. (PRIMEFRESH) traded at Rs 160. versus the previous close of Rs 177.5, a fall of 9.86%. The stock opened at Rs 175, reached Rs 181.5, touched Rs 159.95. Reported volume was 11,799.
Prime Fresh Ltd. (PRIMEFRESH) Fundamental Analysis
| Metric | Value |
|---|---|
| Market Capitalisation | Rs 246.08 crore |
| P/E Ratio | 16.93x |
| P/B Ratio | 2.69x |
| ROE | 16.94% |
| ROCE | 20.61% |
| EPS | Rs 10.48 |
| Dividend Yield | 0% |
Prime Fresh Ltd. was valued at a P/E ratio of 16.93x, a P/B ratio of 2.69x. These multiples provide valuation context, but they should not be labelled expensive or inexpensive without a comparable peer or sector benchmark.
Profitability and capital efficiency were represented by ROE of 16.94% and ROCE of 20.61%. ROE relates profit to shareholder equity, while ROCE measures returns generated on the capital employed in the business.
Per-share and shareholder-return metrics included EPS of Rs 10.48, dividend yield of 0%. Dividend yield is a current or historical ratio and does not guarantee future distributions.
Prime Fresh Ltd. Fundamental Analysis shows a micro cap company with a market capitalisation of Rs 246.08 crore and a P/E ratio of 16.93. That multiple places the stock above the logistics industry median P/E of 14.18, but below the industry average of 26.06. In valuation terms, this suggests Prime Fresh is not at the cheapest end of the sector range, yet it is also far from the most expensive names in an industry where P/E values span from 2.27 to 192.1.
The stock’s P/B ratio is 2.69 against an industry median of 1.19 and average of 1.97. That indicates Prime Fresh Ltd. Share Price is trading at a higher book multiple than the typical logistics company in the supplied same-industry benchmark. A higher P/B on its own does not confirm overvaluation, but it does mean investors are assigning a richer multiple to the company’s net worth than they are to many sector peers.
On profitability, the figures are stronger. Return on equity stands at 16.94, comfortably above the industry median ROE of 10.7 and far above the industry average of -7.93. Return on capital employed is 20.61, also ahead of the industry median of 11.68 and average of 16.44. Those numbers indicate the business has generated better shareholder and capital returns than a large part of the peer set captured in the sector benchmark.
EPS is Rs 10.48, which gives investors a direct earnings-per-share reference against the current stock price. Dividend yield is 0, meaning the current data does not indicate a cash yield support for Prime Fresh Ltd. Share Price Today. Taken together, the fundamentals show a stock with respectable profitability but valuation levels that already sit above the sector median on both earnings and book value measures. As Univest reads the data, that mix helps explain why the stock can draw attention during a market decline: the company is neither a deep-value outlier nor a loss-making outlier, making the current price fall a valuation-and-sentiment event worth tracking further.
Sector and Industry Context
| Metric | Value |
|---|---|
| Sector | Logistics |
| Industry | Logistics |
| Benchmark Scope | same industry |
| Company P/E Ratio | 16.93x |
| Benchmark Median P/E | 14.18x |
| Benchmark Average P/E | 26.06x |
| Benchmark P/E Range | 2.27x to 192.1x |
| Company P/B Ratio | 2.69x |
| Benchmark Median P/B | 1.19x |
| Company ROE | 16.94% |
| Benchmark Median ROE | 10.7% |
| Company ROCE | 20.61% |
| Benchmark Median ROCE | 11.68% |
| Company Market Capitalisation | Rs 246.08 crore |
| Benchmark Median Market Cap | Rs 109.25 crore |
Prime Fresh Ltd. (PRIMEFRESH) is classified under sector: Logistics and industry: Logistics.
Prime Fresh Ltd. (PRIMEFRESH) has a P/E ratio of 16.93x, which is above the benchmark median of 14.18x, a difference of +19.39%. P/E is a valuation multiple and is not, by itself, a buy or sell signal.
Prime Fresh Ltd. (PRIMEFRESH) has a ROE of 16.94%, which is above the benchmark median of 10.7%, a difference of +58.32%. Prime Fresh Ltd. (PRIMEFRESH) has a ROCE of 20.61%, which is above the benchmark median of 11.68%, a difference of +76.46%.
Track today's top decliners through the Univest top decliners screener. The peer table below provides the company-level comparison.
Prime Fresh operates in the Logistics sector and Logistics industry. Against a same-industry benchmark covering 82 companies, the stock sits above the median market capitalisation of Rs 109.25 crore but below the average of Rs 307.87 crore, which keeps it in the smaller listed end of the space even though it is not the smallest company in the benchmark range.
The sector snapshot adds important context to Prime Fresh Ltd. Share Price News. The company’s P/E ratio of 16.93 is higher than the benchmark median of 14.18 calculated across 75 companies, yet lower than the benchmark average of 26.06. That places Prime Fresh somewhere between the cheaper and more premium parts of the logistics universe. Its P/B ratio of 2.69 is above the benchmark median of 1.19 and average of 1.97 across 82 companies, showing that the market values it at a richer multiple to book than the sector norm.
Profitability tells a more supportive story. Prime Fresh reports ROE of 16.94, compared with a benchmark median of 10.7 across 80 companies. Its ROCE of 20.61 also exceeds the benchmark median of 11.68 and the average of 16.44. In plain terms, the business appears to generate stronger returns than many listed logistics peers, even though the stock trades at somewhat higher valuation multiples than the sector middle.
The market-cap benchmark is broad, with the smallest company at Rs 2.62 crore and the largest at Rs 2,706.57 crore. Prime Fresh, at Rs 246.08 crore, is therefore meaningfully below large established logistics names but above the median company size in the same industry screen. For readers of Univest tracking Prime Fresh Ltd. Share Price Fall, that matters because the stock is being judged not only by today’s price action but also by where it sits in a sector with very wide dispersion in size, profitability and valuation.
Peer Comparison
| Company | Symbol | Market Cap (Cr) | P/E | P/B | ROE (%) | ROCE (%) |
|---|---|---|---|---|---|---|
| Gateway Distriparks Ltd. | GATEWAY | 2,706.57 | 11.26 | 1.17 | 10.04 | 13.23 |
| TCI Express Ltd. | TCIEXP | 2,102.9 | 25.36 | 2.51 | 26.69 | 35.54 |
| Allcargo Logistics Ltd. | ALLCARGO | 1,514.25 | 52.47 | 2.68 | 4.29 | 7.98 |
| Navkar Corporation Ltd. | NAVKARCORP | 1,472.83 | 36.44 | 0.74 | 2.04 | 2.59 |
| Reliance Industrial Infrastructure Ltd. | RIIL | 1,102.75 | 91.66 | 2.33 | 1.97 | 2.53 |
Prime Fresh Ltd. (PRIMEFRESH) has a P/E ratio of 16.93x compared with the displayed peer median of 36.44x. This is a relative valuation comparison, not a buy or sell signal. Its ROE of 16.94% compares with a peer median of 4.29% across the companies shown in the table. ROCE stood at 20.61% versus the displayed peer median of 7.98%, providing a capital-efficiency comparison. Prime Fresh Ltd. (PRIMEFRESH) has a market capitalisation of Rs 246.08 crore. Among the 5 peers shown, 5 have a larger market capitalisation.
Prime Fresh Ltd. Share Price looks most interesting when set against named listed peers in logistics. Its market capitalisation of Rs 246.08 crore is far smaller than Gateway Distriparks at Rs 2,706.57 crore, TCI Express at Rs 2,102.9 crore, Allcargo Logistics at Rs 1,514.25 crore, Navkar Corporation at Rs 1,472.83 crore and Reliance Industrial Infrastructure at Rs 1,102.75 crore. That size difference alone is important because smaller companies often experience sharper daily price swings.
On valuation, Prime Fresh trades at 16.93 times earnings. That is higher than Gateway Distriparks at 11.26 and Sical Logistics at 12.3, but lower than TCI Express at 25.36, Allcargo Logistics at 52.47, Navkar Corporation at 36.44, Reliance Industrial Infrastructure at 91.66, Ritco Logistics at 28.98, TEJAS CARGO INDIA LIMITED at 45.89 and Shree Vasu Logistics at 123.6. So the current Prime Fresh Ltd. Share Price is not carrying the highest peer valuation on P/E, but neither is it among the cheapest.
The profitability picture is firmer. Prime Fresh ROE of 16.94 exceeds Gateway’s 10.04, Allcargo’s 4.29, Navkar’s 2.04, Reliance Industrial Infrastructure’s 1.97, Ritco’s 5.79, GKW’s 3.87, Sical’s 0 and Shree Vasu’s 13.96. It is below TCI Express at 26.69 and TEJAS CARGO at 23.85. ROCE of 20.61 also compares favourably with most of those peers, trailing TCI Express at 35.54 but exceeding Allcargo at 7.98, Navkar at 2.59, Reliance Industrial Infrastructure at 2.53, Ritco at 9.19, GKW at 4.95, Sical at -86.81 and Shree Vasu at 11.24.
That combination makes Prime Fresh Ltd. Fundamental Analysis fairly balanced: profitability stacks up well against much larger listed peers, while valuation sits in the middle of the observed peer range. Univest therefore views today’s share price decline as notable because it affects a company whose return metrics are better than many comparables, but whose scale remains much smaller than the sector leaders.
Why Investors Are Watching Prime Fresh Ltd.
Prime Fresh Ltd. Share Price is attracting attention because the stock has registered a sizeable single-session decline while operating in a listed logistics peer set where valuation and profitability differ sharply from one company to another. In today’s Share Market Today environment, such moves naturally pull a stock into Market News, Top Losers Today lists and broader Momentum Analysis discussions.
- Verified price action: the stock fell 9.86% from Rs 177.5 to Rs 160, after opening at Rs 175 and trading between Rs 181.5 and Rs 159.95.
- Trading participation: BSE volume stood at 11,799 shares and turnover was Rs 0.19 crore.
- Fundamental context: P/E is 16.93, P/B is 2.69, ROE is 16.94, ROCE is 20.61 and EPS is Rs 10.48.
- Sector positioning: valuation is above sector median, while profitability is stronger than the median on both ROE and ROCE.
- Peer context: Prime Fresh is much smaller than major listed logistics peers, which can amplify price action.
What investors may monitor next is whether Prime Fresh Ltd. Share Price stabilises away from the day low, how it compares with further moves across logistics counters, and whether its above-median profitability continues to justify a richer valuation than much of the industry. Univest also notes that this remains an event confirmed by price data, not by any supplied company-specific catalyst.
About Prime Fresh Ltd.
Prime Fresh Ltd. is classified in the Logistics sector and Logistics industry. Based on the verified data available for this article, the company should be viewed in the context of listed logistics businesses that are commonly assessed on market capitalisation, valuation ratios and return metrics rather than on headline scale alone.
In the same-industry benchmark of 82 companies, Prime Fresh sits above the median company size but remains well below the biggest listed operators in the segment. That positioning matters because logistics as a listed industry includes a very broad mix: larger distribution and transport platforms, mid-sized operators and smaller niche companies. Prime Fresh belongs to the smaller listed end of that market, with a market capitalisation of Rs 246.08 crore.
For investors following Prime Fresh Ltd. Company News and Prime Fresh Ltd. Stock Performance, the available figures suggest a company that has delivered profitability metrics ahead of much of its industry benchmark, with ROE of 16.94 and ROCE of 20.61. At the same time, the stock trades at valuation multiples above the sector median on both P/E and P/B. In simple terms, Prime Fresh is a micro cap logistics company whose listed-market profile combines smaller scale, above-median return ratios and a share price that can see sharper moves during periods of Selling Pressure or broader market decline.
Track Prime Fresh Ltd. Share Price on Univest
Use Prime Fresh Ltd. (PRIMEFRESH) live share-price page, Univest top decliners screener, Univest market blogs to review live stock data, top decliners lists and related market analysis.
Readers tracking Prime Fresh Ltd. Share Price can use Univest to follow live share price moves, daily price action, market capitalisation, valuation ratios and broader stock analysis in one place. Prime Fresh Ltd. Share Price Today, BSE trading activity, 52-week levels, sector comparison, shareholding pattern when available and other market insights can all be tracked through Univest tools designed for ongoing market monitoring.
For investors scanning Stocks in News or reviewing Bearish Stocks and Market Movers, Univest helps place a single-day move in context by combining price data, financial ratios, sector benchmarks and peer comparison. That is especially useful in names like Prime Fresh where today’s decline is clear, but the supplied data does not point to a verified company-specific trigger.
Disclaimer: Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).
Frequently Asked Questions
What is Prime Fresh Ltd. Share Price today?
Ans. Prime Fresh Ltd. Share Price today is Rs 160. The stock declined 9.86% from the previous close of Rs 177.5, making it one of the notable Stocks Under Pressure in today’s BSE trading session.
Why is Prime Fresh Ltd. Share Price falling today?
Ans. The supplied data confirms that Prime Fresh Ltd. Share Price fell 9.86% in the session. It records the price move, volume and turnover, but does not establish any company-specific catalyst behind the decline.
What were the day high and day low for Prime Fresh Ltd.?
Ans. Prime Fresh Ltd. traded between a day high of Rs 181.5 and a day low of Rs 159.95. The stock opened at Rs 175 and later slipped close to the session low, reflecting weak intraday price action.
What is the market capitalisation of Prime Fresh Ltd.?
Ans. Prime Fresh Ltd. has a market capitalisation of Rs 246.08 crore. That places it in the Micro Cap category, which is relevant because smaller companies can often see sharper day-to-day price movements.
How much volume was recorded in Prime Fresh Ltd. on BSE?
Ans. Prime Fresh Ltd. recorded BSE volume of 11,799 shares, which was also the total reported volume for the session. Turnover stood at Rs 0.19 crore, showing that the price fall occurred with active market participation.
What do Prime Fresh Ltd. valuation ratios show?
Ans. Prime Fresh Ltd. trades at a P/E ratio of 16.93 and a P/B ratio of 2.69. Both are above the logistics industry median figures of 14.18 and 1.19 respectively in the supplied benchmark.
How profitable is Prime Fresh Ltd. compared with its sector benchmark?
Ans. Prime Fresh Ltd. reports ROE of 16.94 and ROCE of 20.61. Both are above the logistics benchmark medians of 10.7 for ROE and 11.68 for ROCE, indicating relatively stronger return metrics.
What is the EPS of Prime Fresh Ltd.?
Ans. Prime Fresh Ltd. has an EPS of Rs 10.48. EPS reflects earnings attributable to each share and, when compared with the current price of Rs 160, helps frame the stock’s P/E ratio of 16.93.
Does Prime Fresh Ltd. pay a dividend yield?
Ans. The supplied data shows Prime Fresh Ltd. has a dividend yield of 0. That means the current dataset does not indicate a historical or current dividend yield support for the stock at today’s price.
How does Prime Fresh Ltd. compare with major logistics peers?
Ans. Prime Fresh Ltd. is much smaller than peers such as Gateway Distriparks and TCI Express by market capitalisation, but its ROE of 16.94 and ROCE of 20.61 are stronger than many listed logistics comparables.
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