Cupid (CUPID) Share Price Falls 3% Today; Price Action, Valuation and Sector View
- September 1, 2026
- Posted by: Harsh Piplani
- Category: News
Cupid Share Price was at Rs 271.8 on 01 September 2026 at 1:49:25 PM IST, down 3% or Rs 8.4 from the previous close of Rs 280.2. The company’s market capitalisation stood at Rs 37,986.66 crore, placing it in the supplied Large Cap category. The latest move is notable because the verified data shows a clear intraday decline, but it does not identify any company-specific trigger behind the session.
What the data does confirm is active trading, turnover of Rs 18.71 crore, and a valuation profile that remains unusually rich relative to the Household & Personal Products benchmark. At the same time, profitability metrics are strong, with ROE at 31.18% and ROCE at 33.93%. That combination makes today’s price move relevant not only as a trading update but also as a valuation and sector comparison story.
Cupid (CUPID) Share Price Today: Price Action Analysis
| Metric | Value |
|---|---|
| Current Price | Rs 271.8 |
| Previous Close | Rs 280.2 |
| Today's Move | -Rs 8.40 (-3%) |
| Open | Rs 280.2 |
| High | Rs 282.55 |
| Low | Rs 267.5 |
| Turnover | Rs 18.71 crore |
| Market Capitalisation | Rs 37,986.66 crore |
| Market Cap Category | Large Cap |
Cupid Share Price opened at Rs 280.2, the same as the previous close, touched an intraday high of Rs 282.55, and then declined to a low of Rs 267.5 before trading at Rs 271.8. This leaves the stock Rs 8.4 below the previous close, equal to a 3% fall for the day. With turnover at Rs 18.71 crore, the move came with visible trading activity.
The session pattern matters. Because the stock did not open below the previous close and later moved lower, the day reflects pressure that developed during trade rather than an immediate opening gap down. Even after the fall, the stock remains above its 50-day moving average of Rs 265.19 and well above its 200-day moving average of Rs 151.1. Its RSI stands at 67.98, which places attention on short-term momentum without, by itself, explaining the decline.
Cupid (CUPID) Fundamental Analysis
| Metric | Value |
|---|---|
| Market Capitalisation | Rs 37,986.66 crore |
| P/E Ratio | 274.27x |
| P/B Ratio | 76.18x |
| ROE | 31.18% |
| ROCE | 33.93% |
| EPS | Rs 1.02 |
| Book Value Per Share | Rs 3.68 |
| Dividend Yield | 0% |
The supplied fundamentals show a clear contrast between profitability and valuation. Cupid trades at a P/E ratio of 274.27 and a P/B ratio of 76.18, both very high in absolute terms. Yet the company also reports ROE of 31.18% and ROCE of 33.93%, which indicate strong returns on equity and capital employed based on the available data.
EPS stands at Rs 1.02, while book value per share is Rs 3.68. Dividend yield is 0%, so the current snapshot does not indicate a cash yield component for investors. In practical terms, the numbers point to a stock where the market is assigning an aggressive valuation multiple to a business that also shows strong return ratios. That often means even a modest one-day decline can reopen questions about whether the prevailing price sufficiently reflects future expectations already embedded in the stock.
Sector and Industry Context
| Metric | Value |
|---|---|
| Sector | FMCG |
| Industry | Household & Personal Products |
| Benchmark Scope | same industry |
| Company P/E Ratio | 274.27x |
| Benchmark Median P/E | 30.74x |
| Benchmark Average P/E | 52.03x |
| Benchmark P/E Range | 7.69x to 274.27x |
| Company P/B Ratio | 76.18x |
| Benchmark Median P/B | 4.27x |
| Benchmark Average P/B | 9.56x |
| Company ROE | 31.18% |
| Benchmark Median ROE | 15.75% |
| Benchmark Average ROE | 21.72% |
| Company ROCE | 33.93% |
| Benchmark Median ROCE | 18.48% |
| Benchmark Average ROCE | 27.54% |
| Company Market Capitalisation | Rs 37,986.66 crore |
| Benchmark Median Market Cap | Rs 1,918.81 crore |
| Benchmark Average Market Cap | Rs 27,024.46 crore |
Cupid operates in FMCG within Household & Personal Products. Across the supplied benchmark universe of 31 companies, its valuation sits at the extreme upper end. The company P/E of 274.27 is far above the benchmark median of 30.74 and average of 52.03, and it matches the highest P/E in the benchmark range of 7.69 to 274.27.
The same pattern appears on price-to-book. Cupid’s P/B of 76.18 is well above the benchmark median of 4.27 and average of 9.56, again matching the upper end of the stated range. Profitability, however, compares more favourably. ROE of 31.18% is above the benchmark median of 15.75% and average of 21.72%, while ROCE of 33.93% is above the median of 18.48% and average of 27.54%.
On size, the company’s market capitalisation of Rs 37,986.66 crore is materially above the benchmark median of Rs 1,918.81 crore and also above the benchmark average of Rs 27,024.46 crore. This sector view suggests that today’s fall is happening in a stock already priced at a substantial premium to much of its industry, even though its return metrics are stronger than the benchmark centre.
Peer Comparison
| Company | Symbol | Market Cap (Cr) | P/E | P/B | ROE (%) | ROCE (%) |
|---|---|---|---|---|---|---|
| Hindustan Unilever | HINDUNILVR | 4,72,361.83 | 31.34 | 9.12 | 21.72 | 28.98 |
| Godrej Consumer Products | GODREJCP | 93,473.79 | 48.29 | 7.04 | 15.14 | 17.96 |
| Dabur India | DABUR | 68,297.35 | 34.47 | 5.72 | 16.99 | 21.37 |
| Colgate-Palmolive (India) | COLPAL | 49,792.41 | 37.41 | 25.93 | 80.8 | 110.06 |
| Procter & Gamble Hygiene and Health Care | PGHH | 25,930.77 | 32.79 | 30.18 | 120.51 | 157.81 |
Cupid Share Price looks especially expensive against the listed peer set supplied with the data. Hindustan Unilever trades at a P/E of 31.34, Godrej Consumer Products at 48.29, Dabur India at 34.47, Colgate-Palmolive (India) at 37.41 and PGHH at 32.79. Against these figures, Cupid’s P/E of 274.27 is far higher than every listed peer in the comparison set.
P/B tells a similar story. Cupid is at 76.18, while Hindustan Unilever is at 9.12, Godrej Consumer at 7.04, Dabur at 5.72, Colgate-Palmolive at 25.93 and PGHH at 30.18. Profitability is more mixed. Cupid’s ROE of 31.18% is above Hindustan Unilever, Godrej Consumer and Dabur, but below Colgate-Palmolive and PGHH. Its ROCE of 33.93% is above Hindustan Unilever, Godrej Consumer and Dabur, yet materially below Colgate-Palmolive and PGHH.
By market capitalisation, Cupid at Rs 37,986.66 crore is smaller than Hindustan Unilever, Godrej Consumer, Dabur India and Colgate-Palmolive, but larger than PGHH. That leaves the company in a middle position on size, while remaining an outlier on valuation. For investors, the peer table suggests that strong return ratios have not prevented the stock from being priced at a much richer multiple than better-known consumer names in the same industry basket.
Why Investors Are Watching Cupid
- Cupid Share Price fell 3% today to Rs 271.8 after trading between Rs 267.5 and Rs 282.55.
- The stock remains above its 50-day moving average of Rs 265.19 and well above its 200-day moving average of Rs 151.1.
- RSI is 67.98, keeping momentum in focus.
- Valuation remains demanding at 274.27x P/E and 76.18x P/B.
- ROE of 31.18% and ROCE of 33.93% are stronger than the same-industry medians.
- Peer and sector data show the stock trades at a significant premium to most comparable FMCG names.
About Cupid
Based on the supplied classification, Cupid is tracked in the FMCG sector and the Household & Personal Products industry. Its comparison universe includes companies such as Hindustan Unilever, Godrej Consumer Products, Dabur India, Colgate-Palmolive (India), PGHH, Emami, Galaxy Surfactants and Jyothy Labs. Within that broader basket, the company is well above the industry median on market capitalisation and return ratios, but it is also at the top end of benchmark valuation ranges.
Track Cupid Share Price on Univest
Use Cupid (CUPID) live share-price page,Univest top decliners screener,Univest market blogsto review live stock data, top decliners and related market analysis.
Investors can use Univest to monitor price action, market capitalisation, valuation ratios, profitability metrics, moving averages and sector comparisons in one place. The platform also helps users compare the stock with listed peers using verified data rather than speculation.
Disclaimer: Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).
Frequently Asked Questions
Why is Cupid Share Price falling today?
Ans. Cupid Share Price was down 3% at Rs 271.8 versus the previous close of Rs 280.2. The supplied data confirms the decline and turnover of Rs 18.71 crore, but it does not establish a company-specific catalyst for the move.
What is the latest Cupid share price today?
Ans. The latest available price in the supplied update was Rs 271.8 at 1:49:25 PM IST on 01 September 2026. The stock opened at Rs 280.2, touched Rs 282.55 during the session and recorded a low of Rs 267.5.
What does today’s price action indicate for Cupid?
Ans. The stock opened at Rs 280.2, touched Rs 282.55 and later slipped to Rs 267.5. That pattern suggests weakness developed during the session rather than through an opening gap down.
Is Cupid expensive compared with its industry benchmark?
Ans. On supplied numbers, Cupid trades at a P/E of 274.27 against an industry median of 30.74 and average of 52.03. Its P/B of 76.18 is also well above the benchmark median of 4.27 and average of 9.56.
How does Cupid compare with major FMCG peers?
Ans. Cupid’s P/E of 274.27 is far above Hindustan Unilever at 31.34, Godrej Consumer at 48.29, Dabur at 34.47, Colgate-Palmolive at 37.41 and PGHH at 32.79. Its profitability is stronger than some peers but below the highest-return names in the list.
What is Cupid’s market capitalisation?
Ans. Cupid’s market capitalisation stood at Rs 37,986.66 crore in the supplied update. That is above the same-industry median of Rs 1,918.81 crore and above the benchmark average of Rs 27,024.46 crore.
What should investors monitor next?
Ans. Investors may watch whether the stock stabilises after today’s decline, how it behaves relative to the 50-day moving average of Rs 265.19, and how its premium valuation continues to compare with sector and peer benchmarks.
