Novus Loyalty
25 Mar '26SME
Min. Investment
₹2,78,000
Issue size
₹60.15 Cr
GMP
Locked
Overall subscription: 1.5x
Check allotment status
Expert verdict
IPO dates
17 Mar
Opening
20 Mar
Closing
23 Mar
Allotment
25 Mar
Listing
*Refunds will be initiated on 24 Mar '26
IPO quota
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 2 | 2000 | ₹2,92,000 |
Subscription (as on 24 June 2026, 06:30 PM)
Overall1.5x
Qualified institutional buyers
Non-Institutional Buyers
Retail Investors
Employee
About company
Founded: 2011|MD: Mr. Deepak Tomar
- Novus Loyalty is a technology-driven provider of loyalty and rewards management solutions serving sectors including fintech, e-commerce, banking, financial services, FMCG, software, and real estate. It offers enterprises a modern, scalable platform designed to enhance customer acquisition, engagement, and retention through data-driven loyalty programs.
- The company’s technology platform is built using a modern technology stack and is designed to integrate seamlessly with existing enterprise systems. It enables a consistent omnichannel customer experience across web, mobile applications, and physical retail touchpoints. The company offers both on-premises deployment and software-as-a-service (SaaS) models. The on-premises model provides enterprises with greater control over infrastructure, data security, and customisation, while the SaaS model offers a cloud-based, subscription-driven solution that allows faster deployment and lower operational overhead.
- The company's customer base is spread across states, including Uttar Pradesh, Rajasthan, Karnataka, Telangana, Maharashtra, Haryana, Punjab, Delhi, and Tamil Nadu. Internationally, it has a presence in the UAE, the US, Australia, and Puerto Rico. Novus also provides loyalty solutions for retailers and digital commerce platforms, enabling them to reward customers effectively while leveraging analytics to drive targeted marketing, cross-selling, and customer retention strategies.
Issue Details & Objective
Lot size
1000 Shares
Price band
₹139 to 146
Face value
₹10 per share
Financials
IPO reservation
Anchor investor - 27.43%
QIB - 19.66%
HNI - 14.22%
Retail - 33.11%
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Our SEBI-registered investment advisors give out verdicts for each IPO. You can refer to their expert verdict at the top of this page. Please note that these verdicts are for informational purposes only and should not be construed as investment advice. Markets are subject to risk, and investors should exercise their own discretion and diligence.
The issue size of Novus Loyalty IPO is ₹60.15 Cr
The Novus Loyalty IPO will be open for applications from 17 Mar '26 to 20 Mar '26
The lot size of Novus Loyalty IPO is 1000 Shares and its minimum investment amount is ₹2,78,000.
Grey market premium (GMP) is a premium amount at which grey market IPO shares are traded before they get listed in the stock exchange. The GMP for Novus Loyalty IPO is null
