ITI Bharat Consumption Fund Direct Growth Review 2026: NAV, Returns, Portfolio & Should You Invest?

ITI Bharat Consumption Fund Direct Growth Plan is at ₹11.7984 as of 15 September 2026, with scheme AUM of ₹370 Cr. Its 1-year, 3-year and 5-year returns are -0.15%, 0% and 0%, and the fund sits in the High Risk bucket. Our view is that this is a consumption-themed equity scheme that still needs time to prove consistency, but its short-term profile already shows sharper swings than a plain broad-market approach.

The combination of a young launch date, a high-risk label and a portfolio led by large consumer, telecom and automobile names means investors are likely looking at a cyclical, theme-led equity allocation rather than a steady compounding story. The fund may suit investors who can tolerate uneven near-term results and want exposure to domestic consumption trends, but the current return profile does not yet show durable long-term momentum.

Quick facts

Particular	Details
NAV	₹11.7984 as of 15 Sep 2026
AUM	₹370 Cr
Expense Ratio	0.5%
Launch Date	27 Feb 2025
Min SIP	₹500
Risk Category	High Risk
Benchmark	Nifty 50
Fund Category	Equity
Exit Load	0.50% on or before 3M, Nil after 3M
Fund Managers	Animesh Singh, Dhimant Shah

The fund is managed by Animesh Singh and Dhimant Shah.

Source data date: as of 15 Sep 2026

Performance

Period	Fund return	Benchmark return
1M	-3.59%	-4.81%
3M	4.08%	-3.63%
1Y	-0.15%	-8.27%
3Y	Data not available	Data not available
5Y	Data not available	Data not available

The short-term pattern is mixed but not directionless. Over one month, the fund declined less than the benchmark, which points to relative resilience during a weak patch. Over three months, it moved ahead of the benchmark by a meaningful margin, suggesting a clear rebound phase after earlier softness.

The one-year figure is more important for a fresh equity scheme because it captures a fuller market cycle for this fund’s early life. At -0.15%, the fund is close to flat over 1 year, while the benchmark is down much more sharply at -8.27%. That gap tells us the scheme has protected capital better than the benchmark over the measured year, even though the absolute return is still slightly negative.

The daily pattern also looks uneven rather than smooth. There were stretches of gradual improvement, followed by periods of pullback, so our view is that the fund has not yet established a stable compounding rhythm. Because there is no 3-year or 5-year history to compare, the available evidence supports only a cautious reading: the fund has handled recent volatility better than the benchmark, but the track record is still short.

For investors, that means recent relative strength should be weighed against the fact that this is still an early-stage equity scheme. It has shown it can recover from weakness, but it has not yet built a long record of sustained outperformance.

Source data date: as of 15 Sep 2026

Should you BUY or HOLD ITI Bharat Consumption?

A fund's past returns alone don't tell you whether you should buy it today or continue holding it.

The right decision depends on factors such as your current allocation, purchase price, risk profile, investment horizon and the role this fund plays in your overall portfolio.

Already holding ITI Bharat Consumption? Thinking of investing now?

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Peer comparison

Fund	1Y return	3Y return	5Y return
ITI Bharat Consumption Fund Direct Growth Plan	-0.15%	Data not available	Data not available
ICICI Pru Strategic Metal and Energy Equity FoF Direct Growth Plan	69.16%	37.12%	Data not available
HDFC Pharma and Healthcare Fund Direct Growth Plan	27.47%	Data not available	Data not available
SBI Automotive Opportunities Fund Direct Growth Plan	27.05%	Data not available	Data not available
Kotak Healthcare Fund Direct Growth Plan	26.51%	Data not available	Data not available
Motilal Oswal Active Momentum Fund Direct Growth Plan	25.46%	Data not available	Data not available

This assessment is prepared by Uniapps Investment Adviser Pvt. Ltd. under SEBI Registered Investment Adviser registration INA000017639.

Against the peer set, the fund’s recent 1-year return is clearly weaker on an absolute basis, because the other schemes shown have delivered strong positive 1-year numbers while this fund is slightly negative. That said, the comparison changes when we look at the broader market context: its 1-year figure has still been better than the benchmark’s own 1-year decline.

There is not enough 3-year or 5-year history to compare the fund meaningfully with most peers, which is itself an important signal for readers. The available peer data suggests that established thematic funds have already built stronger one-year outcomes, while this scheme is still in an early testing phase. Short-term and longer-term peer comparisons do not tell the same story here, because the long-term rows are mostly unavailable rather than weak.

Source data date: as of 15 Sep 2026

Portfolio: where your money goes

Holding	Sector	Weight
Bharti Airtel Limited	Telecom	6.4%
Eternal Limited	Retailing	6.03%
Titan Company Limited	Diamond & Jewellery	4.93%
Mahindra & Mahindra Limited	Automobile & Ancillaries	4.38%
Maruti Suzuki India Limited	Automobile & Ancillaries	4.34%
ITC Limited	FMCG	3.55%
Ather Energy Limited	Domestic Equities	3.09%
TVS Motor Company Limited	Automobile & Ancillaries	2.94%
Nestle India Limited	FMCG	2.84%
Hindustan Unilever Limited	FMCG	2.58%

The largest position, Bharti Airtel Limited, is 6.4% of the portfolio, which is sizeable but not extreme for a diversified equity fund. The next few holdings are also meaningful, but the fall from the first position to the tenth is fairly gradual, ending at 2.58%. That suggests the portfolio is not built around a single outsized bet.

The top 10 holdings together account for approximately 41.08% of the portfolio, and the fund discloses 55 holdings in total. That means a long tail of smaller positions is still present beyond the largest names, so the fund may not be overly dependent on just a handful of stocks. Even so, the top holdings are large enough that their behaviour is likely to matter more than the rest.

Sector names in the top holdings point to a consumption-linked basket with telecom, retailing, jewellery, automobiles and FMCG all represented. Our view is that this mix can capture domestic demand trends, but it can also lead to uneven returns when those themes move differently. The portfolio looks broad enough to avoid single-stock dependence, yet focused enough to keep theme risk visible.

To see all holdings, visit the ITI Bharat Consumption Fund Direct Growth Plan page

Source data date: as of 15 Sep 2026

Who should invest

This fund suits investors who are comfortable with High Risk equity exposure and who can hold through uneven short-term swings. The available return pattern shows a slight one-year loss, a stronger three-month rebound and a benchmark-beating 1-year result versus the Nifty 50, so patience matters more than short-term timing.

The main trade-off is clear: you get a focused consumption theme with a portfolio anchored in recognizable consumer and mobility names, but you also accept that performance may move sharply as market sentiment shifts. It is better aligned with investors who want a theme-led allocation and can stay invested long enough for the strategy to develop a fuller record.

Tax and exit load

Holding period	Tax rate	Description
Units held less than 1 year	20%	Short-term capital gains tax
Units held more than 1 year	12.5%	Long-term capital gains tax

Exit load: 0.50% if units are sold on or before 3 months; nil after 3 months.

Source data date: as of 15 Sep 2026

Frequently asked questions

What is the current NAV of ITI Bharat Consumption Fund Direct Growth Plan?
The current NAV is ₹11.7984 as of 15 September 2026.

What are the fund’s 1-year, 3-year and 5-year returns?
The fund’s 1-year return is -0.15%, while the 3-year and 5-year returns are both 0% because the scheme is still too new for those longer periods.

How has the fund performed versus the benchmark?
Over 1 year, the fund at -0.15% has held up better than the Nifty 50 benchmark, which is at -8.27%. Over 3 months, the fund has also done better than the benchmark.

How does it compare with the peer funds shown here?
Its recent 1-year return is much weaker than the positive 1-year figures shown for the peer funds listed here. The longer 3-year and 5-year figures are not available for comparison because the scheme’s history is still short.

Is there a minimum SIP amount?
The fund allows SIP investment, but a minimum SIP amount is not stated here.

What are the risk category, major holdings and exit load?
The fund is in the High Risk category. Its largest holding is Bharti Airtel Limited at 6.4%, and the exit load is 0.50% if units are sold on or before 3 months, with nil exit load after that.

Bottom line

ITI Bharat Consumption Fund Direct Growth Plan shows a mixed early record: the recent 3-month recovery is stronger than the benchmark, and the 1-year figure is less weak than the Nifty 50, but the scheme still lacks a long performance history. Relative to the peer funds listed here, its recent return looks modest, while the longer-horizon rows are still unavailable. The portfolio is spread across 55 holdings, led by consumer and mobility names, which may support a theme-led allocation but also keeps the fund’s outcome tied to domestic demand shifts.

Published on 16 September 2026 at 12:51 PM IST

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RIA disclosure

Mutual fund investments are subject to market risks. Read all scheme-related documents carefully before investing. This review is prepared by Uniapps Investment Adviser Pvt. Ltd. (earlier known as Uniapps Global Research Pvt. Ltd.) under SEBI Registered Investment Adviser registration INA000017639 for general informational purposes and is not personalized investment advice.