Simca Advertising IPO Closes Today 12 May 2026: Last Chance to Apply at Rs 174-183 as GMP Holds at Rs 14
- May 12, 2026
- Posted by: Neeraj Pandey
- Category: IPO
The Simca Advertising IPO closes today, 12 May 2026, as the subscription window shuts at 5 PM. This is the final opportunity for retail and HNI investors to apply for India’s first listed Out-of-Home (OOH) and digital advertising SME IPO at the issue price of Rs 174 to Rs 183 per share. The Simca Advertising IPO GMP stands at Rs 14 as of 11 May 2026, indicating a modest 7.65 percent potential listing gain at Rs 183 upper band, with an implied listing price of approximately Rs 197.
Simca Advertising Limited raised Rs 8.04 crore from anchor investors on 7 May 2026. The company plans to raise Rs 58.04 crore through the NSE SME IPO, entirely as a fresh issue, to fund LED screen procurement, a strategic CWM collaboration and working capital for its Mumbai and Maharashtra-based OOH advertising operations. Allotment is on 13 May and listing on NSE SME is expected on 15 May 2026.
Simca Advertising IPO Key Details
- Exchange: NSE SME
- Issue Open Date: 8 May 2026
- Issue Closes: 12 May 2026 (TODAY, 5 PM deadline)
- Allotment Date: 13 May 2026
- Refund and Credit of Shares: 14 May 2026
- Listing Date: 15 May 2026
- Price Band: Rs 174 to Rs 183 per share
- Face Value: Rs 10 per share
- Issue Size: Rs 58.04 crore (100% fresh issue, 31,71,600 shares)
- Lot Size: 600 shares
- Minimum Retail Application: 2 lots (1,200 shares) at Rs 2,19,600 at upper band
- Minimum HNI Application: 3 lots (1,800 shares) at Rs 3,29,400
- Category Split: QIB 50%, Retail 35%, NII 15%
- GMP (as of 11 May 2026): Rs 14 (7.65% premium over upper band of Rs 183)
- Implied Listing Price (GMP basis): Approximately Rs 197
- Anchor Investment: Rs 8.04 crore raised on 7 May 2026
- Lead Manager: Seren Capital Pvt Ltd / Socradamus Capital Pvt Ltd
- Registrar: MUFG Intime India Pvt Ltd
Check live Simca Advertising IPO subscription data on the Check the Univest Screener for live data before the 5 PM cutoff.
About Simca Advertising: OOH and Digital Media Business
Mumbai’s OOH Advertising Specialist, Incorporated 2022
Simca Advertising Limited was incorporated in June 2022 and is promoted by Fahim Batliwala and Ashma Fahim Batliwala. The company is headquartered in Andheri West, Mumbai, and provides Out-of-Home advertising services with a focus on digital LED screens and traditional OOH formats in Mumbai and Maharashtra. Products include hoardings, gantries, bus panels, shelters, kiosks, utilities and vinyl signage.
Despite being incorporated only in 2022, Simca has built a diversified client base across advertising agencies, entertainment, real estate, fashion and lifestyle, insurance and government organisations. The company is ISO 9001:2015 certified, focusing on consistent quality across campaign planning, location selection and creative execution.
Strong Financial Growth: Revenue Rs 75.09 Crore in FY25
Simca Advertising reported FY25 revenue of Rs 75.09 crore, up 52.3 percent from Rs 49.31 crore in FY24. PAT grew to Rs 9.98 crore in FY25 from Rs 5.78 crore in FY24, a 72.7 percent increase. For a company incorporated in 2022 with barely 3 years of operations, this revenue trajectory and profitability improvement are among the strongest growth metrics in the current SME IPO cycle. The company has not paid any dividend in the last three years as it has reinvested profits into growth.
Use of Simca Advertising IPO Proceeds
- LED Screen Purchase and Installation: Rs 12.72 crore to buy and install additional LED digital advertising screens, expanding the company’s inventory of premium OOH assets.
- CWM Strategic Collaboration: Rs 5 crore to fund a collaboration agreement with Capital World Media Services Private Limited (CWM) for monetisation of 20 LED digital advertising screens.
- Incremental Working Capital: Rs 23.50 crore to fund the higher working capital requirements as revenue scales with expanded LED screen inventory.
- General Corporate Purposes: Remaining proceeds for operational and administrative expenses.
Simca Advertising IPO GMP: What Does Rs 14 Signal
The Simca Advertising IPO GMP of Rs 14 as of 11 May 2026 implies a modest 7.65 percent listing premium. GMP started at Rs 11 on Day 1 (8 May 2026) and has stabilised at Rs 14, rising marginally rather than the sharper GMP acceleration seen in Recode Studios (Rs 11 to Rs 43). This steadier GMP pattern reflects a more cautious grey market assessment of the Simca Advertising IPO at its Rs 183 upper band, given the company’s 2022 incorporation, the limited operating history in the premium OOH advertising space and the fully-priced valuation at the upper band.
One independent analysis notes the issue appears fully priced at Rs 183 relative to the OOH advertising sector peers. Investors should evaluate the FY25 financial strength (52% revenue growth, 73% PAT growth) against this valuation caution before applying on the final day.
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Key Risks in the Simca Advertising IPO
- Very Short Operating History: Incorporated in June 2022, Simca has less than 3 years of operations. The FY25 financials are impressive but represent only 2 full financial years.
- Leased Asset Dependency: The company leases a significant portion of its outdoor advertising locations. Lease non-renewal or rate escalation by landlords could directly impact revenue-generating capacity.
- Geographic Concentration: Operations primarily in Mumbai and Maharashtra. Any local regulatory change on OOH advertising permissions (hoardings, bus shelters, LED screens) by MCGM or state government would disproportionately impact Simca.
- Related Party Transactions: Some of the CWM collaboration structure and working capital transactions warrant scrutiny of related party relationships disclosed in the RHP.
- Fully Priced Valuation: At Rs 183, the issue is assessed as fully priced by at least one independent IPO analyst. The limited listing premium GMP of Rs 14 is consistent with this assessment.
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Conclusion: Should You Apply for the Simca Advertising IPO Before It Closes Today
The Simca Advertising IPO closes today at 5 PM. With a GMP of Rs 14 (7.65% listing premium), strong FY25 revenue growth of 52 percent and a genuine first-mover positioning as a listed OOH advertising company in the Mumbai market, the Simca Advertising IPO has merit for risk-tolerant SME investors. The short operating history, fully-priced valuation at Rs 183 and leased-asset OOH model are genuine risks. Track live subscription data on Univest before making a last-minute application decision today and consult a SEBI-registered advisor before investing.
FAQs on Simca Advertising IPO
Is the Simca Advertising IPO closing today?
Ans. Yes, the Simca Advertising IPO closes today, 12 May 2026, at 5 PM. This is the final day to apply. Allotment is on 13 May, shares are credited on 14 May and listing on NSE SME is on 15 May 2026.
What is the Simca Advertising IPO GMP today?
Ans. The Simca Advertising IPO GMP stands at Rs 14 as of 11 May 2026, up from Rs 11 on Day 1. This implies an expected listing price of approximately Rs 197 against the upper band of Rs 183, representing a potential listing gain of 7.65 percent. GMP is unofficial and not a guaranteed indicator of actual listing price.
What does Simca Advertising do?
Ans. Simca Advertising Limited is a Mumbai and Maharashtra-based OOH advertising company incorporated in June 2022 by promoters Fahim and Ashma Fahim Batliwala. It provides outdoor advertising services including LED digital screens, hoardings, gantries, bus panels, shelters and kiosks to advertising agencies, entertainment companies, real estate firms and government organisations.
What is the minimum investment for Simca Advertising IPO?
Ans. The minimum retail investment for the Simca Advertising IPO is 2 lots of 600 shares each, totalling 1,200 shares, at Rs 183 upper band requiring Rs 2,19,600. HNI investors must apply for a minimum of 3 lots (1,800 shares) at Rs 3,29,400.
Where will Simca Advertising IPO list?
Ans. The Simca Advertising IPO will list on the NSE SME (NSE Emerge) platform on 15 May 2026. It is not listed on BSE. Allotment status can be checked on the MUFG Intime India registrar website from 13 May 2026.
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