HUL Slides to a Fresh One-Year Low Near Rs 1,901: Thinner Margins, Slow Growth and What Brokerages Still See
- September 28, 2026
- Posted by: Neeraj Pandey
- Category: News
HUL Rs 1,902.20, down 2.09% (28 Sep, 11 AM). Fresh 52-week low Rs 1,901.20. 52-week high Rs 2,623.64. P/E 30.45. Q1 FY27 profit Rs 2,680 crore, down 3.2%.
Quick Answer
The HUL share price fell 2.09 percent to Rs 1,902.20 at 11 AM on 28 September 2026 and touched a fresh 52-week low of Rs 1,901.20, about 27.5 percent below its 52-week high of Rs 2,623.64. Hindustan Unilever’s Q1 FY27 revenue rose 9.9 percent to Rs 17,529 crore, but net profit fell 3.2 percent to Rs 2,680 crore and the operating margin slipped to 23.63 percent. The stock trades at a P/E of 30.45, below the industry average of 35.45, and HSBC has a buy rating with a target of Rs 2,450.
Hindustan Unilever Limited, India’s largest fast-moving consumer goods company, hit a fresh one-year low on Monday, breaking below the previous 52-week low of Rs 1,915 set on 25 September. HUL was among the top Sensex losers as the index fell more than 1.3 percent on higher oil prices and rate-hike worries.
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The slide is not only a market story. This article looks at the live levels, the quarterly trend, what brokerages say and the risks behind the HUL share price.
HUL Share Price Today: Numbers and Technical Levels
| Metric | Value (28 Sep, 11 AM) |
|---|---|
| HUL share price | Rs 1,902.20 (down 2.09%) |
| Previous close | Rs 1,942.90 |
| Day range | Rs 1,901.20 to Rs 1,933.20 |
| 52-week high / low | Rs 2,623.64 / Rs 1,901.20 (new) |
| Volume so far | 5.70 lakh shares |
| Five-day average volume | 9.50 lakh shares |
| RSI (14-day) | 38.5 |
| MACD vs signal line | -27.97 vs -29.66 |
| SuperTrend resistance | Rs 2,010.35 (bearish) |
| 20-day average | Rs 1,950.56 |
| Market cap (Friday close) | Rs 4,55,821 crore |
| P/E vs industry P/E | 30.45 vs 35.45 |
| Price to book / return on equity | 9.35 / 22.41% |
| Dividend yield | 2.11% |
The HUL share price is 27.5 percent below its 52-week high and 2.5 percent below its 20-day average of Rs 1,950.56. The RSI reading of 38.5 is near oversold territory, and the MACD line has moved above its signal line, which hints at easing selling pressure but not a reversal.
The SuperTrend indicator is bearish with resistance at Rs 2,010.35. A close back above the 20-day average would be the first sign that sellers are tiring.
Why Is the HUL Share Price Falling?
The HUL share price is falling because earnings growth has stalled while the market weakens. Q1 FY27 net profit fell 3.2 percent to Rs 2,680 crore from Rs 2,768 crore a year earlier, even though revenue rose 9.9 percent, and the operating margin slipped to 23.63 percent from 24.02 percent.
Growth over the longer run has also been slow, which weighs on the HUL share price. FY26 revenue was Rs 65,219 crore, up 1.7 percent from Rs 64,138 crore, and reported net profit was flat at Rs 10,652 crore against Rs 10,671 crore.
HSBC has called HUL’s expected profit before tax growth of 3 to 4 percent a year over FY24 to FY27 underwhelming against the double-digit aspiration set at the 2024 Capital Markets Day. It also pointed to a share price return of about minus 1 percent a year over FY20 to FY26, and the company held its 2026 Capital Markets Day on 4 September.
Also read – Nifty Slips Below 23,000 as Sensex Tests Its Support Zone: What Drove the Selloff and What to Watch
HUL Quarterly Trend
| Quarter | Revenue (Rs crore) | EBITDA (Rs crore) | Net profit (Rs crore) |
|---|---|---|---|
| Jun 2025 | 15,958 | 3,841 | 2,768 |
| Sep 2025 | 16,066 | 3,932 | 2,694 |
| Dec 2025 | 16,580 | 3,927 | 6,603 |
| Mar 2026 | 16,615 | 4,105 | 2,994 |
| Jun 2026 | 17,529 | 4,135 | 2,680 |
Revenue has risen for five straight quarters and EBITDA is up 7.7 percent year on year in Q1, so the business is growing even as the HUL share price falls. The December 2025 quarter profit of Rs 6,603 crore is far above the other quarters and looks like a one-off, which is why the other four quarters give a better read of the earnings trend.
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What Brokerages Say and What Could Change the Picture
HSBC has a buy rating on HUL with a target price of Rs 2,450, which is about 29 percent above the current HUL share price. Those views were expressed before the latest leg down, and targets can be cut as quickly as they are raised.
Valuation offers some cushion for the HUL share price. The P/E of 30.45 is below the industry figure of 35.45, the dividend yield is 2.11 percent, debt to equity is 0.03 and return on equity is 22.41 percent. Rural demand recovery, price increases and easing input costs are the triggers that could lift earnings.
Crude oil is the risk on the other side. Brent near $106 keeps input cost worries alive for consumer goods makers, and a further margin squeeze would push the HUL share price toward lower levels.
Also read – Trump Rejects Iran’s Peace Proposal: Oil Climbs, the Dollar Firms and Gold Falls as Rate-Hike Bets Build
Download the Univest iOS App or Univest Android App to track the HUL share price and get alerts on 52-week lows and results.
Conclusion
The HUL share price of Rs 1,902.20 is at a one-year low because profit is falling despite higher revenue, margins are thinner and the market is weak. A P/E below the industry average, a 2.11 percent dividend yield and brokerage targets near Rs 2,450 are supports, while margin pressure and slow profit growth are the risks. Investors weighing whether to buy HUL shares should watch the Rs 1,950 to Rs 2,010 zone, follow stop-loss levels and consult a SEBI-registered adviser.
Disclaimer: Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data independently before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).
Frequently Asked Questions
What is the HUL share price today?
Ans. The HUL share price was Rs 1,902.20 at 11 AM on 28 September 2026, down 2.09 percent from Rs 1,942.90. It touched a fresh 52-week low of Rs 1,901.20.
Why is the HUL share price falling today?
Ans. The HUL share price is falling because the market is weak and HUL’s Q1 FY27 net profit fell 3.2 percent even as revenue rose 9.9 percent. Margins have also slipped, and growth over FY26 was slow.
What are the 52-week high and low of HUL shares?
Ans. The 52-week high is Rs 2,623.64 and the new 52-week low is Rs 1,901.20, so the stock is about 27.5 percent below its high.
What were HUL’s Q1 FY27 results?
Ans. Revenue was Rs 17,529 crore, up 9.9 percent, and net profit was Rs 2,680 crore, down 3.2 percent. The operating margin was 23.63 percent.
Is the HUL share price attractively valued compared with the industry?
Ans. The HUL share price trades on a P/E of 30.45, below the industry P/E of 35.45, and the dividend yield is 2.11 percent, so it trades at a discount to the sector average.
What are the technical levels for the HUL share price?
Ans. The key levels for the HUL share price are resistance at the SuperTrend level of Rs 2,010.35 and the 20-day average of Rs 1,950.56. The RSI is 38.5 and the day low of Rs 1,901.20 is the immediate support.
What is HSBC’s target price for HUL?
Ans. HSBC has a buy rating with a target of Rs 2,450, which is about 29 percent above the current price. Targets can change with results and market conditions.
Should I buy HUL shares at the 52-week low?
Ans. A 52-week low can be a value zone or a falling knife. Check margins and volume growth, use a stop-loss and consult a SEBI-registered adviser.
