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Buy, Sell Or Hold: Maruti Suzuki, Tata Motors Passenger Vehicles, Mahindra and Mahindra, Bajaj Auto, Eicher Motors — Analyst Forecast

  • September 23, 2026
  • Posted by: Kunal Singla
  • Category: Market
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Buy, Sell Or Hold: Maruti Suzuki, Tata Motors Passenger Vehicles, Mahindra and Mahindra, Bajaj Auto, Eicher Motors — Analyst Forecast

Analyst Forecast

Sector Snapshot (23 September 2026)

Stock LTP (Rs) 52W High 52W Low P/E vs Industry ROE Our View
Maruti Suzuki 12,230.00 17,370.00 12,103.00 26.74 / 25.61 13.70% Buy on Dips
Tata Motors Passenger Vehicles 300.50 447.79 294.15 1.39 / 25.61 5.47% Hold
Mahindra & Mahindra 3,040.00 3,839.90 2,896.00 18.74 / 25.61 18.37% Buy on Dips
Bajaj Auto 11,400.00 12,470.00 8,490.00 27.05 / 25.61 27.67% Buy on Dips
Eicher Motors 7,470.00 8,230.00 6,439.00 35.33 / 25.61 21.97% Hold

Quick Answer

Bajaj Auto stands out among these automobile stocks with the strongest return on equity at 27.67% alongside a fairly valued multiple, while Maruti Suzuki and Mahindra and Mahindra both combine reasonable valuations with solid profitability. Tata Motors Passenger Vehicles trades at a very low headline multiple due to demerger-related accounting, but its return on equity remains modest, and Eicher Motors carries the richest valuation in this group.

India’s passenger vehicle and two-wheeler makers cover everything from mass-market cars to premium motorcycles, businesses shaped by rural demand, financing costs and export volumes. This piece checks five listed automobile stocks on valuation and profitability.

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Table of Contents

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  • Maruti Suzuki: Buy on Dips
  • Tata Motors Passenger Vehicles: Hold
  • Mahindra & Mahindra: Buy on Dips
  • Bajaj Auto: Buy on Dips
  • Eicher Motors: Hold
  • What Ties These Automobile Stocks Together
  • Conclusion
  • Frequently Asked Questions
    • Which automobile stocks look attractive right now?
    • Why does Tata Motors Passenger Vehicles trade at such a low P/E?
    • Is Maruti Suzuki a good buy near its 52-week low?
    • Why is Bajaj Auto rated the strongest in this group?
    • Is Eicher Motors overvalued?
    • Where can I track these automobile stocks in real time?

Maruti Suzuki: Buy on Dips

Maruti Suzuki has corrected sharply to Rs 12,230.00, down close to 30% from its 52-week high of Rs 17,370.00 and right near its low of Rs 12,103.00. It trades at a price-to-earnings ratio of 26.74, almost exactly at the industry average of 25.61, with a return on equity of 13.70% and a completely debt-free balance sheet. That combination of a fair valuation, solid profitability, no leverage and a stock already near its lows makes it one of the more attractive automobile stocks to accumulate on dips.

Tata Motors Passenger Vehicles: Hold

Tata Motors Passenger Vehicles trades at Rs 300.50, down close to 33% from its 52-week high of Rs 447.79 and just above its low of Rs 294.15. Its price-to-earnings ratio of 1.39 looks extraordinarily cheap, but this is largely a function of demerger-related accounting rather than genuine undervaluation, and its return on equity of 5.47% is the weakest in this group. Until profitability improves in a more normalised way, this looks better held than added to.

Mahindra & Mahindra: Buy on Dips

Mahindra & Mahindra is at Rs 3,040.00, down about 21% from its 52-week high of Rs 3,839.90. It combines a healthy return on equity of 18.37% with a price-to-earnings ratio of 18.74, below the industry average of 25.61. That mix of solid profitability, a diversified auto-plus-farm-equipment business and a reasonable valuation makes it one of the more compelling automobile stocks to accumulate on this pullback.

Bajaj Auto: Buy on Dips

Bajaj Auto trades at Rs 11,400.00, down close to 9% from its 52-week high of Rs 12,470.00. It posts the strongest return on equity in this group at 27.67%, with a price-to-earnings ratio of 27.05 that sits almost exactly at the industry average of 25.61. That combination of industry-leading profitability at a fair valuation makes it the standout automobile stock to watch for accumulation.

Eicher Motors: Hold

Eicher Motors, maker of Royal Enfield motorcycles, is at Rs 7,470.00, down about 9% from its 52-week high of Rs 8,230.00. It posts a strong return on equity of 21.97%, but its price-to-earnings ratio of 35.33 is the richest in this group, well above the industry average of 25.61. With the premium already reflecting a lot of the brand’s strength, this looks like a hold rather than a fresh buy.

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What Ties These Automobile Stocks Together

Across these automobile stocks, Bajaj Auto, Maruti Suzuki and Mahindra and Mahindra all combine fair to reasonable valuations with strong return on equity, making them the more attractive picks to accumulate on dips. Eicher Motors’ premium positioning has earned it a richer multiple, while Tata Motors Passenger Vehicles’ extremely low headline P/E is more an accounting artefact of its recent demerger than a genuine value signal. Rural demand, financing rates and commodity input costs can all move these numbers meaningfully from one quarter to the next.

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Conclusion

Automobile stocks in India currently show a fairly wide spread in valuation and profitability despite sharing similar demand drivers. Maruti Suzuki, Mahindra and Mahindra and Bajaj Auto look better placed for gradual accumulation on dips among these automobile stocks, while Tata Motors Passenger Vehicles and Eicher Motors are more reasonable holds for now. As always, treat this as a starting point rather than a final word.

Disclaimer: This article is for informational and educational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any security. Stock market investments are subject to market risks. Please verify all data independently and consult a SEBI-registered investment adviser before making any investment decisions. Univest Financial Services Private Limited, SEBI Registered Investment Adviser, Registration No. INH000013776.

Frequently Asked Questions

A few common questions on these automobile stocks, answered briefly below for quick reference on this automobile stocks basket.

Which automobile stocks look attractive right now?

Bajaj Auto, Maruti Suzuki and Mahindra and Mahindra currently show the most favourable combination of fair to reasonable valuation and strong return on equity among the names covered here.

Why does Tata Motors Passenger Vehicles trade at such a low P/E?

Tata Motors Passenger Vehicles’ price-to-earnings ratio of 1.39 is largely a result of accounting adjustments tied to its recent demerger rather than a straightforward value signal, and its return on equity of 5.47% remains the weakest among these automobile stocks.

Is Maruti Suzuki a good buy near its 52-week low?

Yes, Maruti Suzuki trades close to its 52-week low at a fair valuation relative to the industry, with a healthy 13.70% return on equity and a debt-free balance sheet, which is why it stands out as a buy-on-dips candidate.

Why is Bajaj Auto rated the strongest in this group?

Bajaj Auto combines the highest return on equity among these automobile stocks at 27.67% with a valuation that sits almost exactly at the industry average, a combination none of the other four names match as closely.

Is Eicher Motors overvalued?

Eicher Motors trades at a price-to-earnings ratio well above the industry average, and while its return on equity remains strong at 21.97%, the premium already reflects much of that strength, which keeps it in hold territory.

Where can I track these automobile stocks in real time?

You can track live prices, set price alerts, and follow quarterly results for Maruti Suzuki, Tata Motors Passenger Vehicles, Mahindra and Mahindra, Bajaj Auto and Eicher Motors using the Univest iOS App and Univest Android App.



Automobile Bajaj Auto buy sell hold Eicher Motors Mahindra and Mahindra Maruti Suzuki Tata Motors
Author: Kunal Singla
Kunal Singla is the Associate Director - Research at Univest, leading quantitative equity research, intraday trading setups, and derivatives strategy. With 4+ years of experience in Indian equity markets, he combines rigorous quantitative methods with classical technical analysis to build high-conviction research frameworks for retail and advisory clients. He holds an MSc from the Indian Institute of Technology (IIT) Delhi — one of India's most selective institutions — and has completed the Certificate in Quantitative Finance (CQF), a globally recognised programme covering derivatives pricing, risk modelling, machine learning for finance, and advanced portfolio theory. This combination places him in a small group of Indian analysts with both deep academic training in quantitative methods and SEBI-recognised research credentials. Kunal holds seven SEBI-recognised NISM certifications spanning research, derivatives, portfolio management, and securities operations: Series-XV (Research Analyst), Series-XXI-A (Portfolio Managers), Series-XVI (Commodity Derivatives), Series-VIII (Equity Derivatives), Series-VII (SORM), Series-V-A (Mutual Fund Distributors), and Series-I (Currency Derivatives). At Univest — India's SEBI-registered research and advisory platform — Kunal leads research inputs for Pro Lite, Pro Super, Pro Gold, and Pro Commodity advisory services, alongside publishing intraday stock picks on Univest Blogs.

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