The role of rural 
markets in boosting FMCG sales

Why Rural Markets Matter for FMCG

– Rural areas account for nearly 45% of FMCG consumption in India.
– Rising incomes and improved infrastructure drive demand.

Key Growth Drivers in Rural Markets

Increased Affordability: Government schemes and higher agricultural income.
Improved Connectivity: Better roads and supply chain reach.

Strategies by FMCG Companies

– Launching smaller, affordable pack sizes for price-sensitive consumers.
– Strengthening distribution networks through local partnerships.

FMCG Companies Leading the Rural Push

Hindustan Unilever (HUL): Aggressive rural marketing campaigns.
ITC: Expansion of agricultural and FMCG offerings in rural areas.

The Future of Rural FMCG Markets

1. Increasing rural penetration is expected to boost FMCG revenue by 15-20% annually.
2. Long-term opportunities for companies focusing on affordability and distribution.