How bundling strategies drive telecom revenue

Bundling – A Key Growth Strategy for Telecom

– Telecom companies are bundling mobile, broadband, and entertainment services to boost revenue.
– Bundled offerings enhance customer retention and increase average revenue per user (ARPU).

Why Telecom Companies Use Bundling Strategies

– Higher Customer Retention: Users stick with telecom providers for multiple services.
– Increased ARPU: Combining broadband, OTT, and mobile plans raises spending per user.

Popular Bundling Strategies in Telecom

– Mobile + Broadband: Offering discounted broadband with postpaid mobile plans.
OTT + Data Plans: Free Netflix, Amazon Prime, or Disney+ Hotstar with telecom subscriptions.

Top Telecom Companies Leveraging Bundling Strategies

– Reliance Jio: JioFiber + JioTV + JioCinema + Postpaid bundling.
Bharti Airtel: Airtel Black combining mobile, broadband, and DTH services.

Investment Insights

– Look for Companies with Strong Subscription Growth: More bundled users = stable revenue.
– Monitor ARPU Trends: Rising ARPU signals successful bundling strategies.