– India’s packaged food market is expected to grow at a CAGR of 10-12% over the next decade. – Urbanization and busy lifestyles are driving demand for ready-to-eat and convenient food options.
Shift Towards Healthier Options
– Growing demand for organic, gluten-free, and low-calorie products. – Companies like Nestlé and Britannia are introducing healthier variants to meet consumer preferences
Increased Focus on Regional Flavors
– Regional and ethnic flavors are becoming popular in packaged food categories. – Brands are tapping into India’s diverse palate by launching localized products.
Growth of Ready-to-Eat and Ready-to-Cook Meals
– Urban households are adopting quick meal solutions like instant noodles, soups, and ready-to-cook curries. – ITC and MTR Foods are leading in this segment with innovative offerings.
Sustainability in Packaging
– Consumers are increasingly opting for brands using biodegradable or recyclable packaging. – Companies are adopting sustainable practices to align with this trend.