Emerging trends in India’s packaged food segment

The Rise of Packaged Foods in India

– India’s packaged food market is expected to grow at a CAGR of 
10-12% over the next decade.
– Urbanization and busy lifestyles are driving demand for ready-to-eat and convenient food options.

Shift Towards Healthier Options

– Growing demand for organic, gluten-free, and low-calorie products.
– Companies like Nestlé and Britannia are introducing healthier variants to meet consumer preferences

Increased Focus on Regional Flavors

– Regional and ethnic flavors are becoming popular in packaged food categories.
– Brands are tapping into India’s diverse palate by launching localized products.

Growth of Ready-to-Eat and Ready-to-Cook Meals

– Urban households are adopting quick meal solutions like instant noodles, soups, and ready-to-cook curries.
– ITC and MTR Foods are leading in this segment with innovative offerings.

Sustainability in Packaging

– Consumers are increasingly opting for brands using biodegradable or recyclable packaging.
– Companies are adopting sustainable practices to align with this trend.