{"id":83301,"date":"2026-05-07T16:39:42","date_gmt":"2026-05-07T11:09:42","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=83301"},"modified":"2026-05-07T16:39:44","modified_gmt":"2026-05-07T11:09:44","slug":"why-is-deccan-cements-share-price-falling","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/","title":{"rendered":"Why Is Deccan Cements Share Price Falling: Key Reasons and Investor Analysis 2026"},"content":{"rendered":"<div class=\"meta-block\">\u00a0<\/div>\n<p>The <strong>Deccan Cements share price falling<\/strong> by 40 percent from its 52 week high of Rs 725 to the current level of Rs 432 has attracted significant investor attention. This article explains the key reasons behind the <strong>Deccan Cements share price falling<\/strong> trend, provides a full financial analysis, and outlines whether this represents a buying opportunity or a value trap heading into 2026. Track Deccan Cements live on the <a href=\"https:\/\/univest.in\/screeners\"><strong>Univest Screener<\/strong><\/a>.<\/p>\n<p><a href=\"https:\/\/univest.in\/user\/log-in\"><strong>Click Here to Get Premium Research on Univest<\/strong><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Deccan_Cements_Stock_Price_Snapshot\" title=\"Deccan Cements Stock Price Snapshot\">Deccan Cements Stock Price Snapshot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Top_Reasons_Why_Deccan_Cements_Share_Price_Is_Falling\" title=\"Top Reasons Why Deccan Cements Share Price Is Falling\">Top Reasons Why Deccan Cements Share Price Is Falling<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#High_valuation_multiples_compressing_post_rate_normalisation\" title=\"High valuation multiples compressing post rate normalisation\">High valuation multiples compressing post rate normalisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Weak_volume_growth_in_the_seasonally_soft_quarter\" title=\"Weak volume growth in the seasonally soft quarter\">Weak volume growth in the seasonally soft quarter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Broad_Market_Correction_Weighing_on_Cement_Stocks\" title=\"Broad Market Correction Weighing on Cement Stocks\">Broad Market Correction Weighing on Cement Stocks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Valuation_De-Rating_After_Peak_Multiples\" title=\"Valuation De-Rating After Peak Multiples\">Valuation De-Rating After Peak Multiples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#FII_Selling_and_Institutional_Rebalancing\" title=\"FII Selling and Institutional Rebalancing\">FII Selling and Institutional Rebalancing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Financial_Analysis_What_the_Numbers_Show\" title=\"Financial Analysis: What the Numbers Show\">Financial Analysis: What the Numbers Show<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Technical_Signals_for_Deccan_Cements_Share_Price\" title=\"Technical Signals for Deccan Cements Share Price\">Technical Signals for Deccan Cements Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Can_Deccan_Cements_Share_Price_Recover\" title=\"Can Deccan Cements Share Price Recover?\">Can Deccan Cements Share Price Recover?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Why_is_Deccan_Cements_share_price_falling_in_2026\" title=\"Why is Deccan Cements share price falling in 2026?\">Why is Deccan Cements share price falling in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#What_is_the_52_week_high_and_low_of_Deccan_Cements\" title=\"What is the 52 week high and low of Deccan Cements?\">What is the 52 week high and low of Deccan Cements?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Should_I_buy_Deccan_Cements_shares_at_Rs_432\" title=\"Should I buy Deccan Cements shares at Rs 432?\">Should I buy Deccan Cements shares at Rs 432?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#What_is_the_latest_news_affecting_Deccan_Cements_stock\" title=\"What is the latest news affecting Deccan Cements stock?\">What is the latest news affecting Deccan Cements stock?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#What_are_the_recovery_triggers_for_Deccan_Cements\" title=\"What are the recovery triggers for Deccan Cements?\">What are the recovery triggers for Deccan Cements?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#What_are_the_key_downside_risks_to_Deccan_Cementss_stock\" title=\"What are the key downside risks to Deccan Cements&#8217;s stock?\">What are the key downside risks to Deccan Cements&#8217;s stock?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/univest.in\/blogs-2\/why-is-deccan-cements-share-price-falling\/#Recent_Article\" title=\"Recent Article\">Recent Article<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Deccan_Cements_Stock_Price_Snapshot\"><\/span><strong>Deccan Cements Stock Price Snapshot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<th>Parameter<\/th>\n<th>Value<\/th>\n<\/tr>\n<tr>\n<td>NSE Ticker<\/td>\n<td>DECCANCE<\/td>\n<\/tr>\n<tr>\n<td>Sector<\/td>\n<td>Cement<\/td>\n<\/tr>\n<tr>\n<td>CMP April 2026<\/td>\n<td>Rs 432<\/td>\n<\/tr>\n<tr>\n<td>52 Week High<\/td>\n<td>Rs 725<\/td>\n<\/tr>\n<tr>\n<td>52 Week Low<\/td>\n<td>Rs 388<\/td>\n<\/tr>\n<tr>\n<td>Decline from 52W High<\/td>\n<td>40 percent<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Top_Reasons_Why_Deccan_Cements_Share_Price_Is_Falling\"><\/span><strong>Top Reasons Why Deccan Cements Share Price Is Falling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"High_valuation_multiples_compressing_post_rate_normalisation\"><\/span><strong>High valuation multiples compressing post rate normalisation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>High valuation multiples compressing post rate normalisation is the primary driver behind the <strong>Deccan Cements share price falling<\/strong> trend observed over the past several months. Investors tracking Deccan Cements on the <a href=\"https:\/\/univest.in\/screeners\"><strong>Univest Screener<\/strong><\/a> would have noticed the correlation between this factor and the stock&#8217;s decline from Rs 725 to Rs 432.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Weak_volume_growth_in_the_seasonally_soft_quarter\"><\/span><strong>Weak volume growth in the seasonally soft quarter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Weak volume growth in the seasonally soft quarter has compounded the pressure on the <strong>Deccan Cements share price<\/strong>, extending the fall beyond what many investors initially expected when the stock first began its correction from the 52 week high of Rs 725. For live FII or DII data, check the <a href=\"https:\/\/univest.in\/screeners\"><strong>Univest Screener<\/strong><\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Broad_Market_Correction_Weighing_on_Cement_Stocks\"><\/span><strong>Broad Market Correction Weighing on Cement Stocks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The April 2026 US 26 percent reciprocal tariff announcement triggered a broad sell-off across Indian equity markets, with the Cement sector particularly affected. This macro overhang has contributed significantly to <strong>Deccan Cements share price falling<\/strong> from elevated valuation levels reached at the 52 week high of Rs 725.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Valuation_De-Rating_After_Peak_Multiples\"><\/span><strong>Valuation De-Rating After Peak Multiples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Deccan Cements had reached premium valuation multiples at Rs 725 that were difficult to sustain without consistent earnings beats. When growth expectations moderated, the de-rating process accelerated the <strong>Deccan Cements share price falling<\/strong> to Rs 432. Download the <a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> to track valuation metrics in real time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"FII_Selling_and_Institutional_Rebalancing\"><\/span><strong>FII Selling and Institutional Rebalancing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Foreign institutional investors have been net sellers in several mid and small cap segments of the Indian market since the US tariff shock of April 2026. This institutional selling has amplified the <strong>Deccan Cements share price falling<\/strong> trend beyond what company-specific fundamentals alone would justify.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Financial_Analysis_What_the_Numbers_Show\"><\/span><strong>Financial Analysis: What the Numbers Show<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<th>Metric<\/th>\n<th>Current<\/th>\n<th>At 52W High<\/th>\n<th>Commentary<\/th>\n<\/tr>\n<tr>\n<td>Share Price<\/td>\n<td>Rs 432<\/td>\n<td>Rs 725<\/td>\n<td>Down 40 percent<\/td>\n<\/tr>\n<tr>\n<td>52 Week Low<\/td>\n<td>Rs 388<\/td>\n<td>Above<\/td>\n<td>Current price above 52W low<\/td>\n<\/tr>\n<tr>\n<td>Revenue (Rs Cr)<\/td>\n<td>Refer NSE filing<\/td>\n<td>Refer NSE filing<\/td>\n<td>Refer NSE\/BSE filing<\/td>\n<\/tr>\n<tr>\n<td>Net Profit PAT (Rs Cr)<\/td>\n<td>Refer NSE filing<\/td>\n<td>Refer NSE filing<\/td>\n<td>Refer NSE\/BSE filing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you want to track Deccan Cements&#8217;s live financial metrics and peer comparison, <a href=\"https:\/\/univest.in\/screeners\"><strong>check the Univest Screener for real-time data<\/strong><\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_Signals_for_Deccan_Cements_Share_Price\"><\/span><strong>Technical Signals for Deccan Cements Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Deccan Cements is trading at Rs 432, below its 50 day, 100 day, and 200 day simple moving averages. The stock has formed a pattern of lower highs and lower lows since its 52 week high of Rs 725, confirming a downtrend on charts. Key support is at Rs 388. Key resistance is at Rs 725 where overhead supply will create selling pressure on any recovery attempt. Track Deccan Cements technical signals on the <a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&amp;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_Deccan_Cements_Share_Price_Recover\"><\/span><strong>Can Deccan Cements Share Price Recover?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the current headwinds, genuine recovery catalysts exist for long-term investors. First, if the Cement sector sees a positive re-rating as macro conditions improve, Deccan Cements as an established player is likely to benefit. Second, any quarterly earnings result that beats the now reduced expectations could trigger a sharp short-covering rally. Third, a reversal in FII sentiment toward Indian equities would lift Deccan Cements alongside the broader market.<\/p>\n<p>The contrarian view is that at Rs 432, with the stock down 40 percent from its peak, some of the bad news is already priced in. Valuation has compressed to a more reasonable level. For the latest research on Deccan Cements, <a href=\"https:\/\/univest.in\/user\/log-in\"><strong>subscribe to Univest Pro for premium stock analysis<\/strong><\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>Deccan Cements share price falling<\/strong> by 40 percent from Rs 725 to Rs 432 reflects a combination of broad market headwinds, sector-specific pressures, FII selling, earnings deceleration and valuation de-rating. Investors should monitor upcoming quarterly results, changes in FII ownership, and management commentary on the growth recovery trajectory. For real-time tracking and research, use the <a href=\"https:\/\/univest.in\/screeners\"><strong>Univest Screener<\/strong><\/a>.<\/p>\n<p><em>This article is for informational and educational purposes only and is not investment advice. Univest is SEBI registered (INH000013776). Please consult a SEBI registered financial advisor before making any investment decision.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_Deccan_Cements_share_price_falling_in_2026\"><\/span><strong>Why is Deccan Cements share price falling in 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Deccan Cements share price falling<\/strong> in 2026 is due to high valuation multiples compressing post rate normalisation, combined with broader market pressure from the US tariff shock of April 2026 and FII selling. The stock has declined 40 percent from its 52 week high of Rs 725 to the current Rs 432.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_52_week_high_and_low_of_Deccan_Cements\"><\/span><strong>What is the 52 week high and low of Deccan Cements?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The 52 week high of Deccan Cements is Rs 725 and the 52 week low is Rs 388. The current price of Rs 432 represents a decline of 40 percent from the 52 week high.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_I_buy_Deccan_Cements_shares_at_Rs_432\"><\/span><strong>Should I buy Deccan Cements shares at Rs 432?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether to buy Deccan Cements at Rs 432 depends on your investment horizon and risk appetite. The stock has fallen 40 percent from its peak, which improves the risk-reward for patient investors with a 2 to 3 year view. However, near-term volatility may persist. Always consult a SEBI registered financial advisor before investing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_latest_news_affecting_Deccan_Cements_stock\"><\/span><strong>What is the latest news affecting Deccan Cements stock?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Recent developments affecting Deccan Cements include the US 26 percent reciprocal tariff announcement triggering FII selling, Q3 FY26 earnings results showing deceleration, and sector-level analyst estimate revisions in the Cement space. Track the latest news on the <a href=\"https:\/\/univest.in\/screeners\"><strong>Univest Screener<\/strong><\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_recovery_triggers_for_Deccan_Cements\"><\/span><strong>What are the recovery triggers for Deccan Cements?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Key recovery triggers for Deccan Cements include a quarterly earnings beat versus reduced expectations, reversal of FII selling as global macro conditions improve, sector re-rating driven by positive policy developments, and the broader Indian market recovering from the US tariff-related correction.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_key_downside_risks_to_Deccan_Cementss_stock\"><\/span><strong>What are the key downside risks to Deccan Cements&#8217;s stock?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Key risks to any Deccan Cements recovery thesis include continued earnings estimate downgrades, further FII selling if global risk appetite stays negative, unexpected regulatory changes in the Cement sector, and a deeper than expected correction in the broader Indian equity market.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recent_Article\"><\/span><strong>Recent Article<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><a href=\"https:\/\/univest.in\/blogs\/why-is-ahlucont-share-price-falling-key-reasons-2026\">Why Is Ahluwalia Contracts Share Price Falling Key Reasons 2026<\/a><\/p><p><a href=\"https:\/\/univest.in\/blogs\/why-is-ahlucont-share-price-falling-key-reasons-2026\">Why Is Ahluwalia Contracts Share Price Falling Key Reasons 2026<\/a><\/p><p><a href=\"https:\/\/univest.in\/blogs\/why-is-nuvoco-share-price-falling-key-reasons-2026\">Why Is Nuvoco Vistas Corporation Share Price Falling Key Reasons 2026<\/a><\/p><p><a href=\"https:\/\/univest.in\/blogs\/why-is-capacite-share-price-falling-key-reasons-2026\">Why Is Capacite Infraprojects Share Price Falling Key Reasons 2026<\/a><\/p><p><a href=\"https:\/\/univest.in\/blogs\/why-is-psp-projects-share-price-falling-key-reasons-2026\">Why Is PSP Projects Share Price Falling Key Reasons 2026<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Deccan Cements share price falling 40% from Rs 725 to Rs 432. 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