{"id":70193,"date":"2026-04-13T15:22:59","date_gmt":"2026-04-13T09:52:59","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=70193"},"modified":"2026-04-13T15:23:01","modified_gmt":"2026-04-13T09:53:01","slug":"pidilite-share-price-falls-sika-price-war","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/","title":{"rendered":"Pidilite Share Price Falls Over 3% \u2013 What\u2019s Driving the Drop?"},"content":{"rendered":"<p>Pidilite Industries \u2014 the company whose Fevicol brand has become India&#8217;s most powerful metaphor for an unbreakable bond \u2014 fell 4.8% in a session as Sika India, the Swiss construction chemicals giant, cut prices across its tile adhesive and waterproofing product lines by 12\u201315%. For retail investors, the Pidilite story has always been simple: Fevicol is untouchable, the brand moat is permanent, and 72x P\/E is the price you pay for permanence. Today&#8217;s fall is the market&#8217;s first serious challenge to that narrative.<\/p><p><a href=\"https:\/\/univest.in\/user\/log-in\"><strong>Click Here \u2014 Get Free Investment Predictions on Univest<\/strong><\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#What_Happened_%E2%80%94_The_Full_Picture\" title=\"What Happened \u2014 The Full Picture\">What Happened \u2014 The Full Picture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Why_the_Market_Is_Selling_Pidilite_Industries_Today\" title=\"Why the Market Is Selling Pidilite Industries Today\">Why the Market Is Selling Pidilite Industries Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#The_Bull_Case_%E2%80%94_Why_the_Sellers_Might_Be_Wrong\" title=\"The Bull Case \u2014 Why the Sellers Might Be Wrong\">The Bull Case \u2014 Why the Sellers Might Be Wrong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#What_Most_Investors_Are_Missing\" title=\"What Most Investors Are Missing\">What Most Investors Are Missing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Pidilite_Industries_Share_Price_Levels_Support_2026_Target\" title=\"Pidilite Industries Share Price: Levels, Support &amp; 2026 Target\">Pidilite Industries Share Price: Levels, Support &amp; 2026 Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#The_Three_Scenarios_Investors_Are_Pricing_In_Right_Now\" title=\"The Three Scenarios Investors Are Pricing In Right Now\">The Three Scenarios Investors Are Pricing In Right Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Key_Business_Segments_What_to_Watch\" title=\"Key Business Segments &amp; What to Watch\">Key Business Segments &amp; What to Watch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#What_Should_Pidilite_Industries_Shareholders_Do_Today\" title=\"What Should Pidilite Industries Shareholders Do Today?\">What Should Pidilite Industries Shareholders Do Today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Q_Why_did_Pidilite_share_price_fall_today\" title=\"Q: Why did Pidilite share price fall today?\">Q: Why did Pidilite share price fall today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Q_What_is_Sika_and_why_is_it_threatening_Pidilite\" title=\"Q: What is Sika and why is it threatening Pidilite?\">Q: What is Sika and why is it threatening Pidilite?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Q_Is_Pidilite_a_buy_after_todays_fall\" title=\"Q: Is Pidilite a buy after today&#8217;s fall?\">Q: Is Pidilite a buy after today&#8217;s fall?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Q_What_is_Pidilite_share_price_target_2026\" title=\"Q: What is Pidilite share price target 2026?\">Q: What is Pidilite share price target 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Q_What_is_Dr_Fixit_and_what_are_its_competitive_advantages\" title=\"Q: What is Dr Fixit and what are its competitive advantages?\">Q: What is Dr Fixit and what are its competitive advantages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Q_How_did_Pidilite_respond_to_past_competitive_threats\" title=\"Q: How did Pidilite respond to past competitive threats?\">Q: How did Pidilite respond to past competitive threats?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Q_What_is_Pidilites_construction_chemicals_market_share\" title=\"Q: What is Pidilite&#8217;s construction chemicals market share?\">Q: What is Pidilite&#8217;s construction chemicals market share?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/univest.in\/blogs-2\/pidilite-share-price-falls-sika-price-war\/#Q_What_should_long-term_Pidilite_shareholders_do\" title=\"Q: What should long-term Pidilite shareholders do?\">Q: What should long-term Pidilite shareholders do?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Happened_%E2%80%94_The_Full_Picture\"><\/span><strong>What Happened \u2014 The Full Picture<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Parameter<\/strong><\/td><td><strong>Detail<\/strong><\/td><\/tr><tr><td>Trigger<\/td><td>Sika India cuts adhesive prices 12\u201315% across tile-fixing and construction categories<\/td><\/tr><tr><td>Sika India Revenue<\/td><td>Rs 1,800 Cr annually \u2014 now targeting Rs 3,000 Cr by FY28<\/td><\/tr><tr><td>Pidilite Market Share<\/td><td>67% in tile adhesive; 58% in construction chemicals<\/td><\/tr><tr><td>Pidilite Q4 FY26 Volume<\/td><td>Flat YoY \u2014 first zero-growth quarter in 6 years<\/td><\/tr><tr><td>Dr Fixit vs Sika<\/td><td>Sika targeting Pidilite&#8217;s most profitable construction chemicals segment<\/td><\/tr><tr><td>Birla Opus Parallel<\/td><td>Birla Opus in paints; Sika in adhesives \u2014 both attacking market leaders simultaneously<\/td><\/tr><tr><td>Madhukar Bhagat Comment<\/td><td>Pidilite MD: &#8216;Brand loyalty is our strongest moat \u2014 price alone cannot displace Fevicol&#8217;<\/td><\/tr><\/tbody><\/table><\/figure><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Market_Is_Selling_Pidilite_Industries_Today\"><\/span><strong>Why the Market Is Selling Pidilite Industries Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><a href=\"https:\/\/univest.in\/user\/log-in\"><strong>Tap to Access Best Research Pieces on Univest<\/strong><\/a>.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Bull_Case_%E2%80%94_Why_the_Sellers_Might_Be_Wrong\"><\/span><strong>The Bull Case \u2014 Why the Sellers Might Be Wrong<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Most_Investors_Are_Missing\"><\/span><strong>What Most Investors Are Missing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pidilite_Industries_Share_Price_Levels_Support_2026_Target\"><\/span><strong>Pidilite Industries Share Price: Levels, Support &amp; 2026 Target<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Parameter<\/strong><\/td><td><strong>Value<\/strong><\/td><\/tr><tr><td>CMP (April 2026)<\/td><td>Rs 2,580<\/td><\/tr><tr><td>52-Week High<\/td><td>Rs 3,400<\/td><\/tr><tr><td>52-Week Low<\/td><td>Rs 2,420<\/td><\/tr><tr><td>Decline from Peak<\/td><td>24%<\/td><\/tr><tr><td>Market Cap<\/td><td>Rs 1.3L Cr<\/td><\/tr><tr><td>Trailing P\/E<\/td><td>72x<\/td><\/tr><tr><td>12M Analyst Target<\/td><td>Rs 2,900\u20133,200<\/td><\/tr><tr><td>Short-Term Support<\/td><td>Rs 2,420\u20132,500<\/td><\/tr><tr><td>Short-Term Resistance<\/td><td>Rs 2,750\u20132,900<\/td><\/tr><tr><td>NSE Symbol<\/td><td>PIDILITIND<\/td><\/tr><\/tbody><\/table><\/figure><p>Download the <a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> or <a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&amp;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a> to track Pidilite Industries live with SEBI-registered research alerts.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Three_Scenarios_Investors_Are_Pricing_In_Right_Now\"><\/span><strong>The Three Scenarios Investors Are Pricing In Right Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Business_Segments_What_to_Watch\"><\/span><strong>Key Business Segments &amp; What to Watch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Track Pidilite Industries and sector peers live on the <a href=\"https:\/\/univest.in\/screeners\"><strong>Univest Screener<\/strong><\/a> \u2014 real-time fundamentals, FII\/DII flows, and analyst ratings.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Should_Pidilite_Industries_Shareholders_Do_Today\"><\/span><strong>What Should Pidilite Industries Shareholders Do Today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Pidilite at Rs 2,580 \u2014 24% below its peak \u2014 offers entry into one of India&#8217;s genuinely exceptional brands at a more reasonable price than usual. The Sika threat is real in construction chemicals but the contractor network moat is the structural defense that Sika cannot replicate with a price cut. Define your thesis: if you believe contractor loyalty is durable, Rs 2,420 (52-week low) is the accumulation level. If you need evidence that Sika is not gaining share, wait for Q1 FY27 Dr Fixit volume data.<\/p><p><a href=\"https:\/\/univest.in\/user\/log-in\"><strong>Subscribe to Univest Pro for SEBI-registered analyst recommendations on Pidilite Industries \u2014 entry, stop-loss, and target.<\/strong><\/a><\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p>Pidilite&#8217;s 4.8% fall on Sika&#8217;s price offensive is the market&#8217;s most recent test of a fundamental question: can brand loyalty and distribution beat a well-funded, technically superior competitor with deep pockets? In adhesives, Pidilite&#8217;s track record of answering &#8216;yes&#8217; is 30 years long. The 52-week low of Rs 2,420 is the technical line. Q1 FY27 construction chemicals volume growth is the data point that resolves the uncertainty.<\/p><p>This article is for informational purposes only. Please conduct your own research and consult a SEBI-registered financial advisor before making any investment decisions.<\/p><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_Why_did_Pidilite_share_price_fall_today\"><\/span><strong>Q: Why did Pidilite share price fall today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Pidilite fell 4.8% as Sika India announced 12\u201315% price cuts across tile adhesive and construction chemical categories. These are Pidilite&#8217;s highest-margin segments (Dr Fixit brand). The market priced in margin compression risk on a stock trading at 72x P\/E \u2014 where any earnings headwind triggers outsized reactions.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_is_Sika_and_why_is_it_threatening_Pidilite\"><\/span><strong>Q: What is Sika and why is it threatening Pidilite?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Sika AG is a Swiss construction chemicals company with $11 billion in global revenue. Sika India, its Indian subsidiary, has been growing at 25%+ annually targeting Rs 3,000 crore in Indian revenue by FY28. It sells tile adhesives, waterproofing, and sealants \u2014 directly competing with Pidilite&#8217;s Dr Fixit brand in construction chemicals.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_Is_Pidilite_a_buy_after_todays_fall\"><\/span><strong>Q: Is Pidilite a buy after today&#8217;s fall?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>This article does not constitute investment advice. Pidilite at Rs 2,580 offers entry into a dominant brand at 24% below its peak. The construction chemicals competitive pressure is real, but Pidilite&#8217;s 80,000+ contractor network has historically proven more durable than competitor price advantages. Consult a SEBI-registered financial advisor before investing.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_is_Pidilite_share_price_target_2026\"><\/span><strong>Q: What is Pidilite share price target 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Analyst consensus 12-month Pidilite target is Rs 2,900\u20133,200. The stock trades at Rs 2,580, implying 12\u201324% upside. The construction chemicals market share defense and Q1 FY27 volume growth are the key catalysts. These are analyst estimates, not guaranteed returns.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_is_Dr_Fixit_and_what_are_its_competitive_advantages\"><\/span><strong>Q: What is Dr Fixit and what are its competitive advantages?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Dr Fixit is Pidilite&#8217;s construction chemicals brand \u2014 waterproofing, tile adhesives, repairs, and protective coatings. Dr Fixit&#8217;s competitive moat is Pidilite&#8217;s contractor network of 80,000+ certified application contractors who recommend and apply the product. This network requires years to build and cannot be replicated with a price cut.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_How_did_Pidilite_respond_to_past_competitive_threats\"><\/span><strong>Q: How did Pidilite respond to past competitive threats?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Pidilite&#8217;s historical playbook for competitive threats: launch new sub-brands (Roff for tile grout), deepen contractor training and certification programmes, increase trade promotions and dealer credit, and accelerate product innovation. Pidilite has not typically matched competitor prices \u2014 and has consistently retained market leadership despite not doing so.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_is_Pidilites_construction_chemicals_market_share\"><\/span><strong>Q: What is Pidilite&#8217;s construction chemicals market share?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Pidilite holds approximately 67% of India&#8217;s organised tile adhesive market and 58% of the construction chemicals market through Dr Fixit. The construction chemicals segment contributed 18% of FY26 revenue at approximately 24% EBITDA margin \u2014 the company&#8217;s most profitable segment.<\/p><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q_What_should_long-term_Pidilite_shareholders_do\"><\/span><strong>Q: What should long-term Pidilite shareholders do?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p>Long-term Pidilite investors should monitor Q1 FY27 construction chemicals volume data \u2014 the first quarter that will reflect Sika&#8217;s pricing impact. Rs 2,420 is the 52-week low and technical support. If Dr Fixit volumes are flat or positive despite Sika&#8217;s price cut, the competitive threat is contained and the correction was the entry. Consult a SEBI-registered financial advisor.<\/p><p><strong>Disclaimer: <\/strong>Investments in securities are subject to market risk. This content is for educational purposes only and does not constitute investment advice. Consult a SEBI-registered financial advisor before making any investment decisions.<\/p><p>For more stock research, visit&nbsp;<a href=\"https:\/\/univest.in\/blogs\">Univest Blogs<\/a>.<\/p><p><a href=\"https:\/\/univest.in\/blogs\/why-is-krbl-share-price-falling\"><strong>Why is KRBL Share Price Falling? Check Next Share Price Target&nbsp;<\/strong><\/a><\/p><p><a href=\"https:\/\/univest.in\/blogs\/why-is-reliance-infrastructures-share-price-falling\"><strong>Why is Reliance Infrastructures Share Price Falling? Check Next Share Price Target&nbsp;<\/strong><\/a><\/p><p><a href=\"https:\/\/univest.in\/blogs\/why-is-mahanagar-gas-share-price-falling\"><strong>Why is Mahanagar Gas Share Price Falling? Check Next Share Price Target&nbsp;<\/strong><\/a><\/p><p><a href=\"https:\/\/univest.in\/blogs\/why-is-happiest-minds-share-price-falling\"><strong>Why is Happiest Minds Share Price Falling? Check Next Share Price Target&nbsp;<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pidilite Industries \u2014 the company whose Fevicol brand has become India&#8217;s most powerful metaphor for an unbreakable bond \u2014 fell 4.8% in a session as Sika India, the Swiss construction chemicals giant, cut prices across its tile adhesive and waterproofing product lines by 12\u201315%. 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