{"id":344680,"date":"2026-11-12T11:22:35","date_gmt":"2026-11-12T05:52:35","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=344680"},"modified":"2026-11-12T11:22:35","modified_gmt":"2026-11-12T05:52:35","slug":"itc-share-price-gold-flake-price-hike-brokerage-views","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/","title":{"rendered":"ITC Share Price Touches Rs 290.25 on 12 November 2026 After Reported Rs 10 Gold Flake Price Hike: Should You Buy? What Brokerages Say"},"content":{"rendered":"<p style=\"border-left:4px solid #1F4E79;background:#EBF3FB;padding:10px 16px;font-style:italic;\"><em>ITC Rs 286.75 (12 Nov, 11:13 AM), up 0.61%. Day high Rs 290.25. Gold Flake Premium pack Rs 125 to Rs 135. Q2 FY27 net profit Rs 4,229 Cr. Targets Rs 290 to Rs 390.<\/em><\/p>\n<div style=\"background:#F0F9FF;border-left:4px solid #2E7D32;border-radius:6px;padding:14px 18px;margin:18px 0;\">\n<p style=\"margin:0;color:#1F4E79;font-size:14px;\"><strong>Quick Answer<\/strong><\/p>\n<p style=\"margin:8px 0 0;\">ITC share price opened at Rs 287.40 on 12 November 2026, touched Rs 290.25 and stood at Rs 286.75 at 11:13 AM, up 0.61%. Reports say ITC raised the MRP of Gold Flake Premium regular-size filter cigarettes by Rs 10 to Rs 135 per 10-stick pack, about 8%, though the company has not officially confirmed it. The increase helps rebuild cigarette profit per stick after the tax rise that pulled Q2 FY27 cigarette segment profit down 27.2%. Brokerage targets run from Rs 290 to Rs 390, so the view depends on how fast cigarette margins recover.<\/p>\n<\/p><\/div>\n<p>ITC share price opened at Rs 287.40 on Thursday, 12 November 2026, and touched an intraday high of Rs 290.25 within minutes of the opening bell. At 11:13 AM the stock was at Rs 286.75, up 0.61% from the previous close of Rs 285.00, with 93.5 lakh shares traded on the NSE.<\/p>\n<p>The move follows reports that ITC has raised the maximum retail price of its Gold Flake Premium cigarettes by Rs 10 per pack. The real question for investors is whether a Gold Flake price hike of this size can offset the pressure the new tax structure put on cigarette profits in Q2 FY27. Brokerages are split, and the numbers below show why.<\/p>\n<p style=\"margin-top:24px;\"><a href=\"https:\/\/univest.in\/user\/log-in?utm_source=blogs&#038;utm_medium=itc-gold-flake-price-hike\"><strong>Click Here &#8211; Get Free Investment Predictions<\/strong><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#What_Is_the_Gold_Flake_Price_Hike\" title=\"What Is the Gold Flake Price Hike?\">What Is the Gold Flake Price Hike?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Why_Does_a_Rs_10_Gold_Flake_Price_Hike_Matter_for_ITC_Shares\" title=\"Why Does a Rs 10 Gold Flake Price Hike Matter for ITC Shares?\">Why Does a Rs 10 Gold Flake Price Hike Matter for ITC Shares?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#The_Twist_Pricing_Power_Has_a_Ceiling\" title=\"The Twist: Pricing Power Has a Ceiling\">The Twist: Pricing Power Has a Ceiling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#ITC_Q2_FY27_Results_Why_Profit_Fell\" title=\"ITC Q2 FY27 Results: Why Profit Fell\">ITC Q2 FY27 Results: Why Profit Fell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#ITC_Share_Price_Data\" title=\"ITC Share Price Data\">ITC Share Price Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#ITC_Share_Price_Target_What_Brokerages_Say_After_Q2_FY27\" title=\"ITC Share Price Target: What Brokerages Say After Q2 FY27\">ITC Share Price Target: What Brokerages Say After Q2 FY27<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Technical_View_Where_Does_ITC_Stock_Stand\" title=\"Technical View: Where Does ITC Stock Stand?\">Technical View: Where Does ITC Stock Stand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Should_You_Buy_ITC_Stock_After_the_Gold_Flake_Hike\" title=\"Should You Buy ITC Stock After the Gold Flake Hike?\">Should You Buy ITC Stock After the Gold Flake Hike?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Key_Risks_for_ITC_Shares\" title=\"Key Risks for ITC Shares\">Key Risks for ITC Shares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Why_is_ITC_share_price_rising_today\" title=\"Why is ITC share price rising today?\">Why is ITC share price rising today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#What_is_the_Gold_Flake_price_hike_in_November_2026\" title=\"What is the Gold Flake price hike in November 2026?\">What is the Gold Flake price hike in November 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Has_ITC_officially_confirmed_the_Gold_Flake_price_hike\" title=\"Has ITC officially confirmed the Gold Flake price hike?\">Has ITC officially confirmed the Gold Flake price hike?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#What_were_ITC_Q2_FY27_results\" title=\"What were ITC Q2 FY27 results?\">What were ITC Q2 FY27 results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#What_is_the_ITC_share_price_target_after_Q2_results\" title=\"What is the ITC share price target after Q2 results?\">What is the ITC share price target after Q2 results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#Is_ITC_a_good_buy_after_the_Gold_Flake_price_hike\" title=\"Is ITC a good buy after the Gold Flake price hike?\">Is ITC a good buy after the Gold Flake price hike?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-gold-flake-price-hike-brokerage-views\/#What_is_the_ITC_52-week_high_and_low\" title=\"What is the ITC 52-week high and low?\">What is the ITC 52-week high and low?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_the_Gold_Flake_Price_Hike\"><\/span><strong>What Is the Gold Flake Price Hike?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reports on 12 November 2026 say ITC has raised the price of a 10-stick pack of Gold Flake Premium regular-size filter-tipped (RSFT) cigarettes from Rs 125 to Rs 135, an increase of about 8%. The variant covers sticks of 60 to 70 mm.<\/p>\n<table style=\"border-collapse:collapse;width:100%;\" border=\"1\" cellpadding=\"8\">\n<thead>\n<tr>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Detail<\/th>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Gold Flake Premium RSFT<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Old MRP (10 sticks)<\/td>\n<td>Rs 125<\/td>\n<\/tr>\n<tr>\n<td>New MRP (10 sticks)<\/td>\n<td>Rs 135<\/td>\n<\/tr>\n<tr>\n<td>Increase<\/td>\n<td>Rs 10 (about 8%)<\/td>\n<\/tr>\n<tr>\n<td>Price per stick<\/td>\n<td>Rs 12.50 to Rs 13.50<\/td>\n<\/tr>\n<tr>\n<td>Hikes for the brand in 2026<\/td>\n<td>Second<\/td>\n<\/tr>\n<tr>\n<td>Rollout<\/td>\n<td>Stock expected in warehouses by the fourth week of November<\/td>\n<\/tr>\n<tr>\n<td>Official confirmation by ITC<\/td>\n<td>Not yet<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Why_Does_a_Rs_10_Gold_Flake_Price_Hike_Matter_for_ITC_Shares\"><\/span><strong>Why Does a Rs 10 Gold Flake Price Hike Matter for ITC Shares?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The regular-size filter segment is the profit engine of ITC&#8217;s cigarette business. Analyst estimates cited in media reports put Gold Flake RSFT at roughly 30% to 35% of ITC cigarette volumes, with an even higher share of profit.<\/p>\n<p>For ITC stock, a Rs 10 rise on a Rs 125 pack means Re 1 of extra realisation per stick, which adds to EBIT per stick as long as volumes hold. HDFC Securities noted after Q2 that about 80% of ITC&#8217;s price hikes are already in place and expects cigarette EBIT per stick to rebound by Q4 FY27.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Twist_Pricing_Power_Has_a_Ceiling\"><\/span><strong>The Twist: Pricing Power Has a Ceiling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ITC share price gains from a hike only if volumes hold, so higher prices do not help if smokers trade down or move to illegal cigarettes. ITC has said it weighs increases carefully to offset higher taxes without pushing consumers toward illicit products.<\/p>\n<p>Nomura observed in February that the hikes taken then were around 30%, against the 35% to 40% it estimated was needed to hold EBIT per stick, and it flagged a smaller Deluxe variant priced at Rs 94 as ITC&#8217;s tool to manage volume migration. Today&#8217;s Rs 10 step is part of closing that gap, not a one-shot fix.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Q2_FY27_Results_Why_Profit_Fell\"><\/span><strong>ITC Q2 FY27 Results: Why Profit Fell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\" border=\"1\" cellpadding=\"8\">\n<thead>\n<tr>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Metric (Q2 FY27)<\/th>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Figure<\/th>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">YoY change<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Consolidated net profit<\/td>\n<td>Rs 4,229 crore<\/td>\n<td>Down 18.5%<\/td>\n<\/tr>\n<tr>\n<td>Standalone profit after tax<\/td>\n<td>Rs 4,137.12 crore<\/td>\n<td>Down 20.1%<\/td>\n<\/tr>\n<tr>\n<td>Consolidated net revenue<\/td>\n<td>Rs 20,454 crore<\/td>\n<td>Up 5%<\/td>\n<\/tr>\n<tr>\n<td>Cigarette segment result<\/td>\n<td>Rs 3,813 crore<\/td>\n<td>Down 27.2%<\/td>\n<\/tr>\n<tr>\n<td>Non-cigarette segment result<\/td>\n<td>NA<\/td>\n<td>Up 24%<\/td>\n<\/tr>\n<tr>\n<td>FMCG-Others revenue<\/td>\n<td>NA<\/td>\n<td>Up 19.1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>That gap explains why ITC shares trade about 30% below their peak: the cigarette segment result fell by Rs 1,428 crore from Rs 5,241 crore, which was larger than the gains elsewhere. Paperboards, paper and packaging revenue grew 35.9%, and non-cigarette segment results grew 24%, but together they could not absorb the cigarette decline.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Share_Price_Data\"><\/span><strong>ITC Share Price Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\" border=\"1\" cellpadding=\"8\">\n<thead>\n<tr>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Parameter<\/th>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Value (12 Nov 2026, 11:13 AM)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Stock (NSE: ITC)<\/td>\n<td><a href=\"https:\/\/univest.in\/stocks\/itc\/itc-ltd-share-price-today\">ITC Ltd<\/a><\/td>\n<\/tr>\n<tr>\n<td>Current price<\/td>\n<td>Rs 286.75 (up 0.61%)<\/td>\n<\/tr>\n<tr>\n<td>Day open \/ high<\/td>\n<td>Rs 287.40 \/ Rs 290.25<\/td>\n<\/tr>\n<tr>\n<td>52-week high \/ low<\/td>\n<td>Rs 412 \/ Rs 252.80<\/td>\n<\/tr>\n<tr>\n<td>Market capitalisation<\/td>\n<td>Rs 3,56,533 crore<\/td>\n<\/tr>\n<tr>\n<td>PE ratio (industry PE)<\/td>\n<td>18.55 (35.67)<\/td>\n<\/tr>\n<tr>\n<td>Price to book \/ ROE<\/td>\n<td>4.99 \/ 26.44%<\/td>\n<\/tr>\n<tr>\n<td>EPS (TTM) \/ dividend yield<\/td>\n<td>Rs 15.34 \/ 5.10%<\/td>\n<\/tr>\n<tr>\n<td>200-day moving average<\/td>\n<td>Rs 289.32<\/td>\n<\/tr>\n<tr>\n<td>14-day RSI<\/td>\n<td>84.0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Share_Price_Target_What_Brokerages_Say_After_Q2_FY27\"><\/span><strong>ITC Share Price Target: What Brokerages Say After Q2 FY27<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ITC share price target from brokerages clusters between Rs 290 and Rs 312, with CLSA the outlier at Rs 390. Against the Rs 286.75 trading level, that spans an implied move of about 1% to 36%.<\/p>\n<table style=\"border-collapse:collapse;width:100%;\" border=\"1\" cellpadding=\"8\">\n<thead>\n<tr>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Brokerage<\/th>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Rating<\/th>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Target price<\/th>\n<th style=\"background:#1F4E79;color:#FFFFFF;text-align:left;\">Implied upside<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>HDFC Securities<\/td>\n<td>Add<\/td>\n<td>Rs 300<\/td>\n<td>4.6%<\/td>\n<\/tr>\n<tr>\n<td>Morgan Stanley<\/td>\n<td>Equal-weight (target cut from Rs 340)<\/td>\n<td>Rs 312<\/td>\n<td>8.8%<\/td>\n<\/tr>\n<tr>\n<td>Goldman Sachs<\/td>\n<td>Neutral<\/td>\n<td>Rs 290<\/td>\n<td>1.1%<\/td>\n<\/tr>\n<tr>\n<td>CLSA<\/td>\n<td>Highest reported target<\/td>\n<td>Rs 390<\/td>\n<td>36.0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>On the ITC share price target debate, Goldman Sachs expects cigarette profitability to stay under pressure despite staggered price increases, while it credits the FMCG and paperboards businesses for diversification. Morgan Stanley stays cautious on the pace of cigarette earnings recovery after higher taxation and volume pressure.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_View_Where_Does_ITC_Stock_Stand\"><\/span><strong>Technical View: Where Does ITC Stock Stand?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ITC stock is trading just below its 200-day moving average of Rs 289.32, and the day&#8217;s high of Rs 290.25 failed to hold above it. The 14-day RSI of 84.0 is deep in overbought territory after the rebound from the 52-week low of Rs 252.80.<\/p>\n<p>The shares are still about 30% below the 52-week high of Rs 412. Traders will watch Rs 289 to Rs 290 as the immediate resistance zone and the previous close of Rs 285.00 as the first downside reference.<\/p>\n<p style=\"margin-top:24px;\"><a href=\"https:\/\/univest.in\/screeners\"><strong>Check the Univest Screener for live fundamentals<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Should_You_Buy_ITC_Stock_After_the_Gold_Flake_Hike\"><\/span><strong>Should You Buy ITC Stock After the Gold Flake Hike?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The case for ITC stock rests on valuation and income, and even the lowest ITC share price target of Rs 290 sits above the current price. The stock trades at 18.55 times earnings against an industry PE of 35.67, offers a 5.10% dividend yield, earns a 26.44% return on equity and carries a debt to equity ratio of 0.01. ITC is also a core constituent of the <a href=\"https:\/\/univest.in\/indices\/nifty-fmcg\/nifty-fmcg-share-price-today\">Nifty FMCG<\/a> index.<\/p>\n<p>The case against is near-term earnings. Cigarette profit fell 27.2% in Q2, the hike is unconfirmed, and the RSI suggests the short-term move is stretched. This is not investment advice, and a SEBI-registered advisor can match the stock to your time horizon.<\/p>\n<p style=\"margin-top:24px;\"><em>Download the <a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> or <a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&#038;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a> to track ITC live price and get daily stock recommendations.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Risks_for_ITC_Shares\"><\/span><strong>Key Risks for ITC Shares<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Volume loss is the main risk for the ITC share price, since each price step can push consumers to lower-priced brands or illegal cigarettes. A cut to any ITC share price target would follow if further tax changes reset the pricing math again, and higher FMCG input costs could squeeze the non-cigarette margins that are now carrying growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The reported Gold Flake price hike supports the argument that cigarette profit per stick can recover by Q4 FY27, but ITC has not confirmed it and Q2 showed how deep the tax impact ran. With the ITC share price near Rs 287, the ITC share price target split between Rs 290 and Rs 390, and the RSI above 80, the next trigger is confirmed pricing and a cigarette volume trend that holds.<\/p>\n<div style=\"background:#CC0000;border-radius:8px;padding:16px 20px;margin:24px 0;\">\n<p style=\"color:#FFFFFF;font-size:13px;line-height:1.7;margin:0;\"><strong style=\"color:#FFFFFF;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).<\/p>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_ITC_share_price_rising_today\"><\/span><strong>Why is ITC share price rising today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> ITC share price is rising on reports that the company raised the MRP of Gold Flake Premium cigarettes by Rs 10 to Rs 135 per 10-stick pack. The stock opened at Rs 287.40 on 12 November 2026, touched Rs 290.25 and traded at Rs 286.75 at 11:13 AM, up 0.61%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_Gold_Flake_price_hike_in_November_2026\"><\/span><strong>What is the Gold Flake price hike in November 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> The Gold Flake price hike lifts the 10-stick Gold Flake Premium regular-size filter-tipped pack from Rs 125 to Rs 135, an increase of about 8% or Re 1 per stick. It is reported to be the second hike for the brand this year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Has_ITC_officially_confirmed_the_Gold_Flake_price_hike\"><\/span><strong>Has ITC officially confirmed the Gold Flake price hike?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> No, ITC has not officially confirmed the latest revision as of 12 November 2026. Media reports say stocks at the new MRP are expected to reach warehouses by the fourth week of November.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_were_ITC_Q2_FY27_results\"><\/span><strong>What were ITC Q2 FY27 results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> ITC reported consolidated net profit of Rs 4,229 crore in Q2 FY27, down 18.5% from Rs 5,187 crore, while consolidated net revenue rose 5% to Rs 20,454 crore. The cigarette segment result fell 27.2% to Rs 3,813 crore, partly offset by 24% growth in non-cigarette segment results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_ITC_share_price_target_after_Q2_results\"><\/span><strong>What is the ITC share price target after Q2 results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Brokerage targets after Q2 FY27 range from Rs 290 to Rs 390. HDFC Securities has Add with Rs 300, Morgan Stanley has Equal-weight with Rs 312, Goldman Sachs has Neutral with Rs 290 and CLSA has Rs 390. These are analyst estimates, not guaranteed returns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_ITC_a_good_buy_after_the_Gold_Flake_price_hike\"><\/span><strong>Is ITC a good buy after the Gold Flake price hike?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> ITC offers a 5.10% dividend yield and a PE of 18.55 against an industry PE of 35.67, but cigarette profit is still under pressure from higher taxes and lower volumes. This article does not constitute investment advice, so consult a SEBI-registered financial advisor before deciding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_ITC_52-week_high_and_low\"><\/span><strong>What is the ITC 52-week high and low?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> The ITC 52-week high is Rs 412 and the 52-week low is Rs 252.80. At Rs 286.75, the stock trades about 30% below its 52-week peak and slightly below its 200-day moving average of Rs 289.32.<\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is ITC share price rising today?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ITC share price is rising on reports that the company raised the MRP of Gold Flake Premium cigarettes by Rs 10 to Rs 135 per 10-stick pack. The stock opened at Rs 287.40 on 12 November 2026, touched Rs 290.25 and traded at Rs 286.75 at 11:13 AM, up 0.61%.\"}},{\"@type\":\"Question\",\"name\":\"What is the Gold Flake price hike in November 2026?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Gold Flake price hike lifts the 10-stick Gold Flake Premium regular-size filter-tipped pack from Rs 125 to Rs 135, an increase of about 8% or Re 1 per stick. It is reported to be the second hike for the brand this year.\"}},{\"@type\":\"Question\",\"name\":\"Has ITC officially confirmed the Gold Flake price hike?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No, ITC has not officially confirmed the latest revision as of 12 November 2026. Media reports say stocks at the new MRP are expected to reach warehouses by the fourth week of November.\"}},{\"@type\":\"Question\",\"name\":\"What were ITC Q2 FY27 results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ITC reported consolidated net profit of Rs 4,229 crore in Q2 FY27, down 18.5% from Rs 5,187 crore, while consolidated net revenue rose 5% to Rs 20,454 crore. The cigarette segment result fell 27.2% to Rs 3,813 crore, partly offset by 24% growth in non-cigarette segment results.\"}},{\"@type\":\"Question\",\"name\":\"What is the ITC share price target after Q2 results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brokerage targets after Q2 FY27 range from Rs 290 to Rs 390. HDFC Securities has Add with Rs 300, Morgan Stanley has Equal-weight with Rs 312, Goldman Sachs has Neutral with Rs 290 and CLSA has Rs 390. These are analyst estimates, not guaranteed returns.\"}},{\"@type\":\"Question\",\"name\":\"Is ITC a good buy after the Gold Flake price hike?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ITC offers a 5.10% dividend yield and a PE of 18.55 against an industry PE of 35.67, but cigarette profit is still under pressure from higher taxes and lower volumes. This article does not constitute investment advice, so consult a SEBI-registered financial advisor before deciding.\"}},{\"@type\":\"Question\",\"name\":\"What is the ITC 52-week high and low?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The ITC 52-week high is Rs 412 and the 52-week low is Rs 252.80. At Rs 286.75, the stock trades about 30% below its 52-week peak and slightly below its 200-day moving average of Rs 289.32.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ITC share price touched Rs 290.25 on 12 November 2026 after reports of a Rs 10 Gold Flake Premium price hike to Rs 135 per pack. Brokerage targets range from Rs 290 to Rs 390.<\/p>\n","protected":false},"author":34,"featured_media":344679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[842],"tags":[22772,22771,5358,8153],"class_list":["post-344680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cigarette-price-hike","tag-gold-flake","tag-itc","tag-itc-share-price"],"metadata":{"rank_math_internal_links_processed":["1"],"_thumbnail_id":["344679"],"rank_math_title":["ITC Share Price Gains on Gold Flake Hike: Brokerage Views"],"rank_math_description":["ITC share price hit Rs 290.25 on 12 Nov 2026 as reports said Gold Flake Premium rose Rs 10 to Rs 135 per pack. 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