{"id":341733,"date":"2026-11-06T12:07:24","date_gmt":"2026-11-06T06:37:24","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=341733"},"modified":"2026-11-06T12:07:24","modified_gmt":"2026-11-06T06:37:24","slug":"dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/","title":{"rendered":"Dhanteras Sales 2026: Will the Gold Price Fall Make Gold Coins and Bars the Star of the Festival? What Jewellers Expect and Why Volumes May Stay Flat"},"content":{"rendered":"<p style=\"border-left:4px solid #1F4E79;background:#EBF3FB;padding:10px 16px;font-style:italic;\"><em>Jewellers expect Dhanteras sales up 15%-30% in value, volumes flat. Gold coins and bars expected to lead. Gold near Rs 1,42,000 per 10 g. PTI and press reports, 6 Nov 2026.<\/em><\/p>\n<div style=\"background:#F0F9FF;border-left:4px solid #2E7D32;border-radius:6px;padding:14px 18px;margin:18px 0;\">\n<p style=\"margin:0;color:#1F4E79;font-size:14px;\"><strong>Quick Answer<\/strong><\/p>\n<p style=\"margin:8px 0 0;\">Dhanteras sales are expected to rise 15% to 30% in value this year as the fall in gold prices brings buyers back, with gold coins and bars leading, jewellers told PTI. Sales volumes are expected to stay flat, and one jeweller sees volumes about 10% lower because of the rupee.<\/p>\n<\/p><\/div>\n<p><strong>Dhanteras sales<\/strong> are expected to rise 15% to 30% in value this year as the fall in gold prices brings buyers back, with <strong>gold coins and bars<\/strong> leading demand, jewellers told PTI on 6 November 2026. Volumes, however, are expected to stay largely flat. Here is what jewellers expect, why investment buying is taking the lead, how this Dhanteras compares with last year and what could spoil the festival.<\/p>\n<p style=\"margin-top:24px;\"><a href=\"https:\/\/univest.in\/user\/log-in?utm_source=blogs&#038;utm_medium=discover\"><strong>Click Here &#8211; Get Free Investment Predictions<\/strong><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Dhanteras_Sales_2026_What_Jewellers_Expect\" title=\"Dhanteras Sales 2026: What Jewellers Expect\">Dhanteras Sales 2026: What Jewellers Expect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Why_Gold_Coins_and_Bars_Are_Expected_to_Lead_Dhanteras_Sales\" title=\"Why Gold Coins and Bars Are Expected to Lead Dhanteras Sales\">Why Gold Coins and Bars Are Expected to Lead Dhanteras Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Dhanteras_Sales_This_Year_Versus_Last_Year\" title=\"Dhanteras Sales This Year Versus Last Year\">Dhanteras Sales This Year Versus Last Year<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#The_Twist_Gold_Is_Below_Its_Peak_but_Above_Last_Dhanteras\" title=\"The Twist: Gold Is Below Its Peak but Above Last Dhanteras\">The Twist: Gold Is Below Its Peak but Above Last Dhanteras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#What_Could_Spoil_Dhanteras_Sales\" title=\"What Could Spoil Dhanteras Sales\">What Could Spoil Dhanteras Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Listed_Jewellers_to_Track_on_Dhanteras\" title=\"Listed Jewellers to Track on Dhanteras\">Listed Jewellers to Track on Dhanteras<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Buying_Gold_Coins_and_Bars_What_to_Check\" title=\"Buying Gold Coins and Bars: What to Check\">Buying Gold Coins and Bars: What to Check<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Frequently_Asked_Questions_on_Dhanteras_Sales\" title=\"Frequently Asked Questions on Dhanteras Sales\">Frequently Asked Questions on Dhanteras Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#How_much_will_Dhanteras_sales_rise_in_2026\" title=\"How much will Dhanteras sales rise in 2026?\">How much will Dhanteras sales rise in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Will_sales_volumes_rise_this_Dhanteras\" title=\"Will sales volumes rise this Dhanteras?\">Will sales volumes rise this Dhanteras?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Why_are_gold_coins_and_bars_expected_to_lead_Dhanteras_sales\" title=\"Why are gold coins and bars expected to lead Dhanteras sales?\">Why are gold coins and bars expected to lead Dhanteras sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Is_gold_priced_lower_this_Dhanteras_than_last_year\" title=\"Is gold priced lower this Dhanteras than last year?\">Is gold priced lower this Dhanteras than last year?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#What_is_the_gold_price_on_Dhanteras_2026\" title=\"What is the gold price on Dhanteras 2026?\">What is the gold price on Dhanteras 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Is_it_better_to_buy_gold_coins_and_bars_or_jewellery\" title=\"Is it better to buy gold coins and bars or jewellery?\">Is it better to buy gold coins and bars or jewellery?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#What_could_hurt_Dhanteras_sales\" title=\"What could hurt Dhanteras sales?\">What could hurt Dhanteras sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/univest.in\/blogs-2\/dhanteras-sales-2026-jewellers-expect-gold-price-fall-to-boost-gold-coins-and-bars-demand-value-volume\/#Do_jewellery_stocks_rise_when_Dhanteras_sales_are_strong\" title=\"Do jewellery stocks rise when Dhanteras sales are strong?\">Do jewellery stocks rise when Dhanteras sales are strong?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dhanteras_Sales_2026_What_Jewellers_Expect\"><\/span><strong>Dhanteras Sales 2026: What Jewellers Expect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Voice<\/th>\n<th>Expectation for Dhanteras sales<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Rajesh Rokde, GJC chairman<\/td>\n<td>The decline in gold prices should boost demand; volumes flat year on year, with demand in lightweight jewellery, silver and gold coins and bars<\/td>\n<\/tr>\n<tr>\n<td>Avinash Gupta, GJC vice chairman<\/td>\n<td>Demand up 15% to 20% in value terms with volumes at last year&#8217;s level; expects premium jewellery, gold coins and bars<\/td>\n<\/tr>\n<tr>\n<td>Shah, jeweller quoted by Asianet<\/td>\n<td>A volume decline of about 10%, citing the rupee-dollar rate<\/td>\n<\/tr>\n<tr>\n<td>Industry range<\/td>\n<td>Value growth of 15% to 30%, per press reports<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Dhanteras falls on 6 November this year, at the start of the month when many households have received salaries, Rokde noted. That timing could support spending, but it does not lift volumes by itself.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Gold_Coins_and_Bars_Are_Expected_to_Lead_Dhanteras_Sales\"><\/span><strong>Why Gold Coins and Bars Are Expected to Lead Dhanteras Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Reason<\/th>\n<th>Detail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Investment sentiment<\/td>\n<td>Buyers see the fall from the January peak as a chance to add gold<\/td>\n<\/tr>\n<tr>\n<td>Gifting tradition<\/td>\n<td>Gold coins and bars, especially small coins, are a common Dhanteras and Diwali gift<\/td>\n<\/tr>\n<tr>\n<td>Lower extra cost<\/td>\n<td>Jewellery buyers in India typically pay making charges of 10% to 20% of the gold price, a Reuters report said, while gold coins and bars carry a smaller premium<\/td>\n<\/tr>\n<tr>\n<td>Small tickets<\/td>\n<td>Lightweight designs, silver pieces and small coins fit smaller budgets<\/td>\n<\/tr>\n<tr>\n<td>Easy resale<\/td>\n<td>Gold coins and bars are generally easier to resell at gold value than jewellery<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Gold coins and bars also tracked this pattern last year. Reuters reported that after record prices on Dhanteras 2025, jewellery demand fell nearly 30% while coins and bars were flying off the shelves, per the India Bullion and Jewellers Association&#8217;s Surendra Mehta. Overall volumes were 10% to 15% lower, but value rose sharply on higher prices, Rokde said.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dhanteras_Sales_This_Year_Versus_Last_Year\"><\/span><strong>Dhanteras Sales This Year Versus Last Year<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Item<\/th>\n<th>Dhanteras 2025<\/th>\n<th>Dhanteras 2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Gold price<\/td>\n<td>Rs 1,27,008 per 10 grams close on the Friday before, after a record Rs 1,32,294<\/td>\n<td>About Rs 1,42,000 per 10 grams, per a Livemint report; roughly 12% higher than last year (my arithmetic, bases differ)<\/td>\n<\/tr>\n<tr>\n<td>Sales value<\/td>\n<td>Rose sharply<\/td>\n<td>Expected up 15% to 30%<\/td>\n<\/tr>\n<tr>\n<td>Sales volume<\/td>\n<td>Down 10% to 15%<\/td>\n<td>Expected flat; one jeweller sees about 10% lower<\/td>\n<\/tr>\n<tr>\n<td>Jewellery<\/td>\n<td>Demand down nearly 30%<\/td>\n<td>Lightweight and small-ticket demand<\/td>\n<\/tr>\n<tr>\n<td>Gold coins and bars<\/td>\n<td>Strong<\/td>\n<td>Expected to lead<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The bases differ because the retail and exchange quotes come from different sources, so treat the percentage as an approximation.<\/p>\n<p style=\"margin-top:24px;\"><a href=\"https:\/\/univest.in\/screeners\"><strong>Track jewellery stocks on the Univest Screener<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Twist_Gold_Is_Below_Its_Peak_but_Above_Last_Dhanteras\"><\/span><strong>The Twist: Gold Is Below Its Peak but Above Last Dhanteras<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gold is more than 20% below its January record, which is why <strong>Dhanteras sales<\/strong> sentiment has improved. Yet it is still higher than at last year&#8217;s Dhanteras. That explains why sellers expect value to rise but volumes to stay flat: each gram costs more than a year ago, so shoppers buy fewer grams in smaller ticket sizes. For buyers, gold coins and bars give investment exposure without the making charges that dominate jewellery bills.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Could_Spoil_Dhanteras_Sales\"><\/span><strong>What Could Spoil Dhanteras Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Risk<\/th>\n<th>Why it matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Inflation<\/td>\n<td>Rokde said high inflation from geopolitical tensions could weigh on consumer sentiment<\/td>\n<\/tr>\n<tr>\n<td>Regional stress<\/td>\n<td>He also flagged drought-like conditions in Maharashtra<\/td>\n<\/tr>\n<tr>\n<td>Rupee<\/td>\n<td>A weaker rupee lifts domestic gold prices, as Shah noted<\/td>\n<\/tr>\n<tr>\n<td>Affordability<\/td>\n<td>Lower prices have helped sentiment, but many households still find gold expensive<\/td>\n<\/tr>\n<tr>\n<td>Market mood<\/td>\n<td>A sharp global selloff could cool risk appetite<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"margin-top:24px;\"><em>Download the <a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> or <a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&#038;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a> to get gold and festive market alerts on your phone.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Listed_Jewellers_to_Track_on_Dhanteras\"><\/span><strong>Listed Jewellers to Track on Dhanteras<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Company<\/th>\n<th>Latest price found<\/th>\n<th>Note<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/univest.in\/stocks\/titan\/titan-company-ltd-share-price-today\">Titan Company<\/a><\/td>\n<td>Rs 4,987.80 at 11:02 AM IST on 6 November<\/td>\n<td>Reported Q2 profit of Rs 2,393 crore<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/univest.in\/stocks\/kalyankjil\/kalyan-jewellers-india-ltd-share-price-today\">Kalyan Jewellers<\/a><\/td>\n<td>Rs 585.90 at 10:38 AM IST on 6 November<\/td>\n<td>Closed Rs 560 on 5 November<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/univest.in\/stocks\/senco\/senco-gold-ltd-share-price-today\">Senco Gold<\/a><\/td>\n<td>Rs 304.60 on the morning of 4 November<\/td>\n<td>Not a same-day price<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Stock prices depend on earnings, margins and gold prices as much as on festival <strong>Dhanteras sales<\/strong>, so a good festival does not guarantee a higher share price. Our jewellery stocks article covers the brokerage views.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buying_Gold_Coins_and_Bars_What_to_Check\"><\/span><strong>Buying Gold Coins and Bars: What to Check<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Check<\/th>\n<th>Why<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Purity and certificate<\/td>\n<td>Confirm the purity stated on the coin or bar<\/td>\n<\/tr>\n<tr>\n<td>Premium and invoice<\/td>\n<td>Compare the premium over the gold price across sellers and keep the bill<\/td>\n<\/tr>\n<tr>\n<td>Buyback terms<\/td>\n<td>Ask how the seller values the coin or bar on resale<\/td>\n<\/tr>\n<tr>\n<td>Storage<\/td>\n<td>Plan a safe place, since you hold the metal yourself<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Dhanteras sales<\/strong> this year are expected to be higher in value than volume, and <strong>gold coins and bars<\/strong> are set to lead as buyers use the price fall to add gold. Check purity and premiums, and decide your gold share before the festival rush.<\/p>\n<div style=\"background:#CC0000;border-radius:8px;padding:16px 20px;margin:24px 0;\">\n<p style=\"color:#FFFFFF;font-size:13px;line-height:1.7;margin:0;\"><strong style=\"color:#FFFFFF;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).<\/p>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_on_Dhanteras_Sales\"><\/span><strong>Frequently Asked Questions on Dhanteras Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_much_will_Dhanteras_sales_rise_in_2026\"><\/span><strong>How much will Dhanteras sales rise in 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Jewellers expect Dhanteras sales to rise 15% to 30% in value, according to press reports. GJC vice chairman Avinash Gupta sees 15% to 20% growth. These are industry expectations, not final numbers, which come after the festival.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Will_sales_volumes_rise_this_Dhanteras\"><\/span><strong>Will sales volumes rise this Dhanteras?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Jewellers expect volumes to stay largely flat year on year, per GJC chairman Rajesh Rokde. One jeweller expects a volume decline of about 10% because of the rupee-dollar rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_are_gold_coins_and_bars_expected_to_lead_Dhanteras_sales\"><\/span><strong>Why are gold coins and bars expected to lead Dhanteras sales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Investment sentiment and gifting traditions favour them, and they avoid the making charges that jewellery carries. Last year too, coins and bars sold strongly while jewellery demand fell nearly 30%, per a Reuters report.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_gold_priced_lower_this_Dhanteras_than_last_year\"><\/span><strong>Is gold priced lower this Dhanteras than last year?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Gold is more than 20% below its January peak, but it is still about 12% higher than around last year&#x27;s Dhanteras by my arithmetic, using different quote bases. So the fall helps sentiment without taking gold below last year&#x27;s level.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_gold_price_on_Dhanteras_2026\"><\/span><strong>What is the gold price on Dhanteras 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> A Livemint report put domestic gold near Rs 1,42,000 per 10 grams, and MCX December gold traded near Rs 1,42,450 on 6 November. Retail rates differ by city and jeweller, so check a live quote before buying.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_it_better_to_buy_gold_coins_and_bars_or_jewellery\"><\/span><strong>Is it better to buy gold coins and bars or jewellery?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> It depends on the purpose. Gold coins and bars usually carry smaller premiums and suit investment, while jewellery suits wearing and carries making charges of about 10% to 20% or more. Univest cannot give personal advice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_could_hurt_Dhanteras_sales\"><\/span><strong>What could hurt Dhanteras sales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Jewellers named inflation from geopolitical tensions and drought-like conditions in Maharashtra, and one pointed to the rupee-dollar rate. Weak sentiment and affordability can also limit volumes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_jewellery_stocks_rise_when_Dhanteras_sales_are_strong\"><\/span><strong>Do jewellery stocks rise when Dhanteras sales are strong?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Not always. Share prices depend on earnings, margins, gold prices and market conditions. Check company results and valuations, and consult a SEBI-registered adviser before investing.<\/p>\n<div class=\"faq-schema\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How much will Dhanteras sales rise in 2026?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Jewellers expect Dhanteras sales to rise 15% to 30% in value, according to press reports. GJC vice chairman Avinash Gupta sees 15% to 20% growth. These are industry expectations, not final numbers, which come after the festival.\"}},{\"@type\":\"Question\",\"name\":\"Will sales volumes rise this Dhanteras?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Jewellers expect volumes to stay largely flat year on year, per GJC chairman Rajesh Rokde. One jeweller expects a volume decline of about 10% because of the rupee-dollar rate.\"}},{\"@type\":\"Question\",\"name\":\"Why are gold coins and bars expected to lead Dhanteras sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Investment sentiment and gifting traditions favour them, and they avoid the making charges that jewellery carries. Last year too, coins and bars sold strongly while jewellery demand fell nearly 30%, per a Reuters report.\"}},{\"@type\":\"Question\",\"name\":\"Is gold priced lower this Dhanteras than last year?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gold is more than 20% below its January peak, but it is still about 12% higher than around last year's Dhanteras by my arithmetic, using different quote bases. So the fall helps sentiment without taking gold below last year's level.\"}},{\"@type\":\"Question\",\"name\":\"What is the gold price on Dhanteras 2026?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A Livemint report put domestic gold near Rs 1,42,000 per 10 grams, and MCX December gold traded near Rs 1,42,450 on 6 November. Retail rates differ by city and jeweller, so check a live quote before buying.\"}},{\"@type\":\"Question\",\"name\":\"Is it better to buy gold coins and bars or jewellery?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It depends on the purpose. Gold coins and bars usually carry smaller premiums and suit investment, while jewellery suits wearing and carries making charges of about 10% to 20% or more. Univest cannot give personal advice.\"}},{\"@type\":\"Question\",\"name\":\"What could hurt Dhanteras sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Jewellers named inflation from geopolitical tensions and drought-like conditions in Maharashtra, and one pointed to the rupee-dollar rate. Weak sentiment and affordability can also limit volumes.\"}},{\"@type\":\"Question\",\"name\":\"Do jewellery stocks rise when Dhanteras sales are strong?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not always. Share prices depend on earnings, margins, gold prices and market conditions. Check company results and valuations, and consult a SEBI-registered adviser before investing.\"}}]}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dhanteras sales may rise 15% to 30% in value as gold falls, with gold coins and bars leading. Volumes seen flat.<\/p>\n","protected":false},"author":34,"featured_media":341732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[842],"tags":[21170,21173,21171,15636,21172,21174,21175],"class_list":["post-341733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dhanteras-sales","tag-gjc","tag-gold-coins-and-bars","tag-gold-price-fall","tag-jewellers","tag-lightweight-jewellery","tag-silver-coins"],"metadata":{"rank_math_internal_links_processed":["1"],"_thumbnail_id":["341732"],"rank_math_title":["Dhanteras Sales: Gold Coins and Bars Set to Lead"],"rank_math_description":["Dhanteras sales may rise 15% to 30% in value as gold prices fall, with gold coins and bars leading, say jewellers. Volumes are seen flat."],"rank_math_focus_keyword":["Dhanteras sales"],"rank_math_robots":["a:2:{i:0;s:7:\"noindex\";i:1;s:8:\"nofollow\";}"]},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/univest.in\/blogs-2\/wp-content\/uploads\/2026\/11\/dhanteras-sales-2026-will-the-gold-price-fall-make-gold-coins-and-bars-the-star.webp","_links":{"self":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/341733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/comments?post=341733"}],"version-history":[{"count":1,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/341733\/revisions"}],"predecessor-version":[{"id":341734,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/341733\/revisions\/341734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media\/341732"}],"wp:attachment":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media?parent=341733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/categories?post=341733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/tags?post=341733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}