{"id":294889,"date":"2026-10-08T13:16:21","date_gmt":"2026-10-08T07:46:21","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=294889"},"modified":"2026-10-08T13:16:21","modified_gmt":"2026-10-08T07:46:21","slug":"itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/","title":{"rendered":"ITC Share Price Dips 4% to Rs 254.70, Near Its 52-Week Low: Will It Bounce Back? Why It Fell, Q1 FY27 and Cigarette Tax Context, Brokerage Targets, Support and Stop-Loss Levels and the Risks"},"content":{"rendered":"<p style=\"border-left:4px solid #1F4E79;background:#EBF3FB;padding:10px 16px;font-style:italic;\"><em>ITC low Rs 254.70 (-4.1%) vs Rs 265.70 close on 8 Oct; 52-wk low Rs 254.65. P\/E about 16-17, yield about 5.4%. Targets Rs 300-408. Support Rs 254; resistance Rs 270.<\/em><\/p>\n<div style=\"background:#F0F9FF;border-left:4px solid #2E7D32;border-radius:6px;padding:14px 18px;margin:18px 0;\">\n<p style=\"margin:0;color:#1F4E79;font-size:14px;\"><strong>Quick Answer<\/strong><\/p>\n<p style=\"margin:8px 0 0;\">ITC share price dipped about 4% on 8 October, opening at Rs 264 and touching an intraday low of Rs 254.70 against the previous close of Rs 265.70, which is almost exactly its 52-week low of Rs 254.65, and it was a leading Sensex laggard as the market fell about 1%. No company announcement explained the drop, so it looks like heavyweight selling in a weak market and in a stock already hurt by the February 2026 cigarette excise hike, with Q1 FY27 consolidated profit down about 16% and cigarette segment profit down 35%. Whether it bounces back depends on holding Rs 254.65, since a close above Rs 270 would open a move toward Rs 288 to Rs 290 in an earlier technical view, while brokerage targets cited in 2026 range from Rs 300 to Rs 408 and the stock trades near 16 to 17 times earnings with a dividend yield of about 5.4%. A stop-loss below the Rs 254.65 low is a common reference for traders, but this is an illustration and not advice, and the Q2 results later in October are the next test.<\/p>\n<\/p><\/div>\n<p>ITC share price has fallen about 40% from its 52-week high of Rs 426.40 after the government replaced the old cigarette tax structure with a much higher excise duty from 1 February 2026. The company is almost debt free and pays a large dividend, which is why the stock is watched as a value and income play.<\/p>\n<p>If you hold ITC or are weighing a buy on the dip, this article covers the ITC share price move from Rs 265.70 to Rs 254.70 and why it fell, the earnings and cigarette excise background, the ITC target price from brokerages, the ITC stop-loss, the Rs 254.65 support and Rs 270 and Rs 288 resistance levels, valuation and the 5.4% dividend yield, bounce and breakdown scenarios, the risks and what to watch.<\/p>\n<p style=\"margin-top:24px;\"><strong><a href=\"https:\/\/univest.in\/user\/log-in?utm_source=blogs&#038;utm_medium=itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\">Click Here &#8211; Get Free Investment Predictions<\/a><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#ITC_Share_Price_The_Move_on_8_October\" title=\"ITC Share Price: The Move on 8 October\">ITC Share Price: The Move on 8 October<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Why_the_ITC_Share_Price_Fell_Today\" title=\"Why the ITC Share Price Fell Today\">Why the ITC Share Price Fell Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Earnings_and_the_Cigarette_Tax_Background_of_the_ITC_Share_Price\" title=\"Earnings and the Cigarette Tax Background of the ITC Share Price\">Earnings and the Cigarette Tax Background of the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#ITC_Target_Price_Brokerage_Targets_for_the_ITC_Share_Price\" title=\"ITC Target Price: Brokerage Targets for the ITC Share Price\">ITC Target Price: Brokerage Targets for the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#ITC_Stop-Loss_Support_and_Resistance_for_the_ITC_Share_Price\" title=\"ITC Stop-Loss, Support and Resistance for the ITC Share Price\">ITC Stop-Loss, Support and Resistance for the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Valuation_and_Dividend_The_Case_for_a_Bounce_in_the_ITC_Share_Price\" title=\"Valuation and Dividend: The Case for a Bounce in the ITC Share Price\">Valuation and Dividend: The Case for a Bounce in the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Will_the_ITC_Share_Price_Bounce_Back_Three_Scenarios\" title=\"Will the ITC Share Price Bounce Back? Three Scenarios\">Will the ITC Share Price Bounce Back? Three Scenarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Risks_Behind_the_ITC_Share_Price\" title=\"Risks Behind the ITC Share Price\">Risks Behind the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#What_to_Watch_Next_for_the_ITC_Share_Price\" title=\"What to Watch Next for the ITC Share Price\">What to Watch Next for the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Why_did_the_ITC_share_price_fall_4\" title=\"Why did the ITC share price fall 4%?\">Why did the ITC share price fall 4%?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Will_the_ITC_share_price_bounce_back\" title=\"Will the ITC share price bounce back?\">Will the ITC share price bounce back?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#What_is_the_ITC_target_price\" title=\"What is the ITC target price?\">What is the ITC target price?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#What_is_the_ITC_stop-loss\" title=\"What is the ITC stop-loss?\">What is the ITC stop-loss?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#How_is_ITCs_valuation\" title=\"How is ITC&#8217;s valuation?\">How is ITC&#8217;s valuation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#How_did_ITC_do_in_Q1_FY27\" title=\"How did ITC do in Q1 FY27?\">How did ITC do in Q1 FY27?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#What_are_the_main_risks\" title=\"What are the main risks?\">What are the main risks?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-dips-4-percent-will-it-bounce-back-experts-view-target-price-stop-loss\/#Should_I_buy_the_ITC_share_price_on_the_dip\" title=\"Should I buy the ITC share price on the dip?\">Should I buy the ITC share price on the dip?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Share_Price_The_Move_on_8_October\"><\/span><strong>ITC Share Price: The Move on 8 October<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Measure<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Level<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Note<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Previous close<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 265.70<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">7 October<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Open<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 264<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A gap down of about 0.6%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Intraday low<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 254.70<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Down about 4.1%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Late-morning level<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About Rs 256.10, down 3.6%<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">At 11:17 am on the NSE<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">52-week range<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 254.65 to Rs 426.40<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">The low is within 5 paise of the day&#8217;s low<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Market capitalisation<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About Rs 3.2 lakh crore<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Down about 33% over one year<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Block trade on 6 October<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 5.5 million shares at Rs 268, worth about Rs 147 crore<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A sign of institutional activity<\/td>\n<\/tr>\n<\/table>\n<p>The ITC share price test of the 52-week low on a weak market day makes Rs 254.65 the line that decides the next move.<\/p>\n<p style=\"margin-top:24px;\"><strong><a href=\"https:\/\/univest.in\/screeners\">Check the Univest Screener for live data on FMCG and large-cap stocks<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_ITC_Share_Price_Fell_Today\"><\/span><strong>Why the ITC Share Price Fell Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Market-wide selling: the Sensex fell about 700 points and the Nifty about 1.3% on the RBI&#8217;s hawkish stance, foreign selling and crude near $101.<\/li>\n<li>Index weight: ITC is a heavyweight, and it was among the biggest drags on the Sensex alongside Adani Ports and IndiGo.<\/li>\n<li>Weak FMCG sentiment: HDFC Securities&#8217; FMCG preview expects ITC&#8217;s earnings to decline year on year in Q2 and stays underweight on the sector.<\/li>\n<li>Tax overhang: the February 2026 excise hike raised the tax on a cigarette to about 60% to 70% of the price from about 50% to 55%.<\/li>\n<li>Pre-results caution: the trading window closed on 1 October, and Q2 results are due later this month.<\/li>\n<\/ol>\n<p>I found no company-specific announcement behind the 4% fall, so the ITC share price move looks like a market-driven dip in a stock that was already near its lows.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Earnings_and_the_Cigarette_Tax_Background_of_the_ITC_Share_Price\"><\/span><strong>Earnings and the Cigarette Tax Background of the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Item<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Detail<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Excise hike<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A new excise duty of about Rs 2,050 to Rs 8,500 per 1,000 sticks from 1 February 2026, on top of GST<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Q1 FY27 profit<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Consolidated profit down about 16% to about Rs 4,394 crore; profit before exceptional items down about 23% by one measure<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Cigarettes in Q1<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Net revenue down about 25% and segment profit down about 35%, though cigarettes still gave about 76% of segment profit<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">FMCG-Others<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Revenue up 15% and segment results up 22%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Brokerage volume assumptions<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Morgan Stanley, Jefferies and Motilal Oswal assumed about a 10% fall in cigarette volumes in FY27<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Price pass-through<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Citi said about 75% of price hikes had been passed to consumers, according to an earlier note<\/td>\n<\/tr>\n<\/table>\n<p>The shares rose after the Q1 results despite the fall in profit because staggered price hikes and FMCG growth reassured investors, which shows the ITC share price now depends on how well price hikes protect volumes.<\/p>\n<p style=\"margin-top:24px;\"><em>Download the <a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> or <a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&#038;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a> to track the ITC share price and FMCG stocks live.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Target_Price_Brokerage_Targets_for_the_ITC_Share_Price\"><\/span><strong>ITC Target Price: Brokerage Targets for the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Brokerage<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Rating<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Target<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Upside from about Rs 256<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Motilal Oswal<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Neutral<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 300<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 17%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">PL Capital<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Reduce<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 302<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 18%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Systematix<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Hold<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 310 to Rs 355<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 21% to 39%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Axis Direct<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Hold<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 325<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 27%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Nomura<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Reduce<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 340<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 33%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Nuvama<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Hold<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 350<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 37%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">BoB Capital Markets<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Buy<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 355<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 39%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Morgan Stanley<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Equal-weight<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 366<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 43%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Goldman Sachs<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Neutral<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 385<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 50%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">UBS<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Not stated<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 395<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 54%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Jefferies<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Hold<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 400<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 56%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Antique<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Not stated<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 408<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 59%<\/td>\n<\/tr>\n<\/table>\n<p>These targets were cited in coverage between January and mid-2026, so several are stale after the fall, and my upside figures are calculations from about Rs 256. The median view is a Hold with a target near Rs 350.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Stop-Loss_Support_and_Resistance_for_the_ITC_Share_Price\"><\/span><strong>ITC Stop-Loss, Support and Resistance for the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Level<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Type<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Comment<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 288 to Rs 290<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Bounce target in an earlier technical view<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Needs a close above Rs 270 first<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 270<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Resistance<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A close above would signal a recovery<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 265.70<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Previous close<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Gap-fill level<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 254.65 to Rs 258<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Base and 52-week low<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A zone where the stock found support earlier<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Below Rs 254<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Breakdown zone<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A close below would signal a new low<\/td>\n<\/tr>\n<\/table>\n<p>Traders often place a stop-loss a little below a support such as Rs 254.65, for example near Rs 250, but that is an illustration and not a recommendation, and the right level depends on your risk and horizon.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Valuation_and_Dividend_The_Case_for_a_Bounce_in_the_ITC_Share_Price\"><\/span><strong>Valuation and Dividend: The Case for a Bounce in the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Measure<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Figure<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Comment<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Trailing P\/E<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 16.2 to 16.9 times<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Low for ITC against its own history<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">EPS, trailing<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About Rs 15.84<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Before Q2<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Dividend<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Forward Rs 14.50 a share, a yield of about 5.4% at Rs 266 and about 5.7% at Rs 256<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Payout about 74%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Return on equity and capital employed<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 29% and 39%<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Strong<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Debt<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Almost debt free<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Supports the dividend<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Book value<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About Rs 58 a share<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">The stock trades near 4.4 times book<\/td>\n<\/tr>\n<\/table>\n<p>A P\/E of about 16 and a yield above 5% are why some investors see value in the ITC share price, but earnings are falling, so the multiple on forward earnings is higher than it looks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_the_ITC_Share_Price_Bounce_Back_Three_Scenarios\"><\/span><strong>Will the ITC Share Price Bounce Back? Three Scenarios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Scenario<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">What would drive it<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Possible path<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Bounce<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Market stabilises, the Rs 254.65 low holds, price hikes protect volumes and Q2 shows cigarette stabilisation<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 265 to Rs 270, then Rs 288 to Rs 290<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Range<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Weak market, results in line, no change in the tax debate<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 254 to Rs 270 for weeks<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Breakdown<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A weak market and soft Q2 cigarette volumes break Rs 254<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A new 52-week low and a test of lower supports<\/td>\n<\/tr>\n<\/table>\n<p>The scenario table for the ITC share price is illustrative and not a forecast.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Risks_Behind_the_ITC_Share_Price\"><\/span><strong>Risks Behind the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Cigarette volumes:<\/strong> Brokerages assumed a 10% volume fall in FY27, and weaker volumes would hit the ITC share price.<\/p>\n<p><strong>Tax risk:<\/strong> Further excise or GST changes can reset earnings again and hit the ITC share price.<\/p>\n<p><strong>Weak market:<\/strong> A falling Sensex and foreign selling pressure large caps and the ITC share price.<\/p>\n<p><strong>Earnings decline:<\/strong> Profit fell in Q1 and brokerages expect Q2 to be weak too.<\/p>\n<p><strong>Mix shift:<\/strong> FMCG growth must offset the cigarette decline, which takes time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Watch_Next_for_the_ITC_Share_Price\"><\/span><strong>What to Watch Next for the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Q2 FY27 results, due later in October, for cigarette volumes, price realisation and segment profit.<\/li>\n<li>Whether the stock holds Rs 254.65 and reclaims Rs 270.<\/li>\n<li>Brokerage target changes after the results.<\/li>\n<li>Any further price hikes by ITC and rival cigarette makers.<\/li>\n<li>The Sensex, FII flows and the broader FMCG trend.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ITC share price dipped about 4% to Rs 254.70 on 8 October, close to its 52-week low of Rs 254.65, in a weak market with no company-specific news. A P\/E near 16 and a yield above 5% support the case for a bounce, but falling profit and cigarette volume risk mean Rs 254.65 and the Q2 results are the levels to watch. Consult a SEBI-registered advisor before making any decision.<\/p>\n<div style=\"background:#CC0000;border-radius:8px;padding:16px 20px;margin:24px 0;\">\n<p style=\"color:#FFFFFF;font-size:13px;line-height:1.7;margin:0;\"><strong style=\"color:#FFFFFF;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).<\/p>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_did_the_ITC_share_price_fall_4\"><\/span><strong>Why did the ITC share price fall 4%?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> The ITC share price fell with a weak market, heavyweight selling and a stock already weighed down by the cigarette excise hike. I found no company announcement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Will_the_ITC_share_price_bounce_back\"><\/span><strong>Will the ITC share price bounce back?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> For the ITC share price, it depends on holding Rs 254.65 and clearing Rs 270, with Q2 results the next test, so a bounce is possible but not assured.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_ITC_target_price\"><\/span><strong>What is the ITC target price?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Brokerage targets for the ITC share price cited in 2026 range from Rs 300 to Rs 408, with a median near Rs 350, mostly with Hold or Neutral ratings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_ITC_stop-loss\"><\/span><strong>What is the ITC stop-loss?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> A level a little below Rs 254.65, such as Rs 250, is a common reference, but this is an illustration and not advice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_is_ITCs_valuation\"><\/span><strong>How is ITC&#8217;s valuation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> The ITC share price trades at about 16 to 17 times trailing earnings, with a forward dividend yield of about 5.4%, according to trackers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_did_ITC_do_in_Q1_FY27\"><\/span><strong>How did ITC do in Q1 FY27?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Consolidated profit fell about 16%, cigarette segment profit fell about 35% and FMCG-Others revenue rose 15%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_main_risks\"><\/span><strong>What are the main risks?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Cigarette volumes, tax changes, a weak market, falling earnings and the pace of FMCG growth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_I_buy_the_ITC_share_price_on_the_dip\"><\/span><strong>Should I buy the ITC share price on the dip?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> This article does not constitute investment advice. The stock is near its 52-week low. Consult a SEBI-registered financial advisor.<\/p>\n<div class=\"faq-schema\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why did the ITC share price fall 4%?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The ITC share price fell with a weak market, heavyweight selling and a stock already weighed down by the cigarette excise hike. I found no company announcement.\"}},{\"@type\":\"Question\",\"name\":\"Will the ITC share price bounce back?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For the ITC share price, it depends on holding Rs 254.65 and clearing Rs 270, with Q2 results the next test, so a bounce is possible but not assured.\"}},{\"@type\":\"Question\",\"name\":\"What is the ITC target price?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brokerage targets for the ITC share price cited in 2026 range from Rs 300 to Rs 408, with a median near Rs 350, mostly with Hold or Neutral ratings.\"}},{\"@type\":\"Question\",\"name\":\"What is the ITC stop-loss?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A level a little below Rs 254.65, such as Rs 250, is a common reference, but this is an illustration and not advice.\"}},{\"@type\":\"Question\",\"name\":\"How is ITC's valuation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The ITC share price trades at about 16 to 17 times trailing earnings, with a forward dividend yield of about 5.4%, according to trackers.\"}},{\"@type\":\"Question\",\"name\":\"How did ITC do in Q1 FY27?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Consolidated profit fell about 16%, cigarette segment profit fell about 35% and FMCG-Others revenue rose 15%.\"}},{\"@type\":\"Question\",\"name\":\"What are the main risks?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cigarette volumes, tax changes, a weak market, falling earnings and the pace of FMCG growth.\"}},{\"@type\":\"Question\",\"name\":\"Should I buy the ITC share price on the dip?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This article does not constitute investment advice. The stock is near its 52-week low. Consult a SEBI-registered financial advisor.\"}}]}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ITC share price dipped 4% to Rs 254.70 near its 52-week low. See why, brokerage targets, support and stop-loss levels and risks.<\/p>\n","protected":false},"author":35,"featured_media":294888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[842],"tags":[10145,3922,485,8153,10144,8154],"class_list":["post-294889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cigarette-excise","tag-dividend-stocks","tag-fmcg-stocks","tag-itc-share-price","tag-itc-stop-loss","tag-itc-target-price"],"metadata":{"rank_math_internal_links_processed":["1"],"_thumbnail_id":["294888"],"rank_math_title":["ITC Share Price Dips 4%: Will It Bounce Back? 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See why it fell, brokerage targets, support and stop-loss levels, dividend and risks."],"rank_math_focus_keyword":["ITC share price"],"rank_math_robots":["a:2:{i:0;s:7:\"noindex\";i:1;s:8:\"nofollow\";}"]},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/univest.in\/blogs-2\/wp-content\/uploads\/2026\/10\/itc-share-price-dips-4-to-rs-254-70-near-its-52-week-low-will-it-bounce-back-why.webp","_links":{"self":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/294889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/comments?post=294889"}],"version-history":[{"count":1,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/294889\/revisions"}],"predecessor-version":[{"id":294890,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/294889\/revisions\/294890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media\/294888"}],"wp:attachment":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media?parent=294889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/categories?post=294889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/tags?post=294889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}