{"id":292933,"date":"2026-10-07T17:34:39","date_gmt":"2026-10-07T12:04:39","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=292933"},"modified":"2026-10-07T17:34:39","modified_gmt":"2026-10-07T12:04:39","slug":"investment-advisory-services-india","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/","title":{"rendered":"Investment Advisory Services in India: How SEBI Advisers, Research Analysts and PMS Differ and Which One You Need in 2026"},"content":{"rendered":"<p style=\"border-left:4px solid #1F4E79;background:#EBF3FB;padding:10px 16px;font-style:italic;\"><em>SEBI IA fee cap Rs 1.51 lakh per family a year or 2.5% of assets. RA fee cap Rs 1.51 lakh. PMS minimum Rs 50 lakh. Univest IA INA000017639.<\/em><\/p>\n<div style=\"background:#F0F9FF;border-left:4px solid #2E7D32;border-radius:6px;padding:14px 18px;margin:18px 0;\">\n<p style=\"margin:0;color:#1F4E79;font-size:14px;\"><strong>Quick Answer<\/strong><\/p>\n<p style=\"margin:8px 0 0;\">Investment advisory services in India come in three regulated forms: SEBI-registered investment advisers give personalised financial advice for a fee, research analysts publish buy and sell recommendations, and portfolio managers (PMS) manage your money directly from a minimum of Rs 50 lakh. Advisers and research analysts face a fee cap of Rs 1.51 lakh a year per family, and advisers can alternatively charge up to 2.5% of assets under advice. Choose an adviser for planning and allocation, a research service for stock ideas, and PMS only if you want someone else to make the trades. Always verify the SEBI registration number first.<\/p>\n<\/p><\/div>\n<p>Investment advisory services in India range from a one-time financial plan to a fully managed portfolio, and the right choice depends on how much control you want to keep. SEBI regulates each type differently, with different fee rules, duties and minimum amounts. Mixing up these investment advisory services leads to paying for the wrong one.<\/p>\n<p>This guide lays out the three regulated options side by side, explains fees, and lists the checks to run before you sign any agreement.<\/p>\n<p style=\"margin-top:24px;\"><a href=\"https:\/\/univest.in\/user\/log-in?utm_source=blogs&#038;utm_medium=investment-advisory-services-india\"><strong>Click Here &#8211; Get Free Investment Predictions<\/strong><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#What_Are_Investment_Advisory_Services\" title=\"What Are Investment Advisory Services?\">What Are Investment Advisory Services?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#Investment_Adviser_vs_Research_Analyst_vs_PMS\" title=\"Investment Adviser vs Research Analyst vs PMS\">Investment Adviser vs Research Analyst vs PMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#What_a_Good_Portfolio_Advisory_Service_Covers\" title=\"What a Good Portfolio Advisory Service Covers\">What a Good Portfolio Advisory Service Covers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#How_to_Choose_Investment_Advisory_Firms_in_India\" title=\"How to Choose Investment Advisory Firms in India\">How to Choose Investment Advisory Firms in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#How_Much_Do_Investment_Advisory_Services_Cost\" title=\"How Much Do Investment Advisory Services Cost?\">How Much Do Investment Advisory Services Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#How_Univest_Provides_Investment_Advisory_Services\" title=\"How Univest Provides Investment Advisory Services\">How Univest Provides Investment Advisory Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#FAQs_on_Investment_Advisory_Services_in_India\" title=\"FAQs on Investment Advisory Services in India\">FAQs on Investment Advisory Services in India<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#What_are_the_best_investment_advisory_services_in_India\" title=\"What are the best investment advisory services in India?\">What are the best investment advisory services in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#What_is_the_difference_between_an_investment_adviser_and_a_PMS\" title=\"What is the difference between an investment adviser and a PMS?\">What is the difference between an investment adviser and a PMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#How_much_do_SEBI_registered_investment_advisers_charge\" title=\"How much do SEBI registered investment advisers charge?\">How much do SEBI registered investment advisers charge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#What_are_portfolio_advisory_services\" title=\"What are portfolio advisory services?\">What are portfolio advisory services?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#How_do_I_check_if_an_investment_adviser_is_SEBI_registered\" title=\"How do I check if an investment adviser is SEBI registered?\">How do I check if an investment adviser is SEBI registered?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/investment-advisory-services-india\/#Is_Univest_a_SEBI_registered_investment_adviser\" title=\"Is Univest a SEBI registered investment adviser?\">Is Univest a SEBI registered investment adviser?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Investment_Advisory_Services\"><\/span><strong>What Are Investment Advisory Services?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investment advisory services are paid services that guide your investment decisions. In India, anyone giving such advice for a fee must be registered with SEBI. The three main registrations are investment adviser (INA number), research analyst (INH number) and portfolio manager (INP number).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Investment_Adviser_vs_Research_Analyst_vs_PMS\"><\/span><strong>Investment Adviser vs Research Analyst vs PMS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Factor<\/th>\n<th>Investment adviser (RIA)<\/th>\n<th>Research analyst (RA)<\/th>\n<th>Portfolio manager (PMS)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>What you get<\/td>\n<td>Personalised advice and planning<\/td>\n<td>Stock, F&amp;O or commodity recommendations<\/td>\n<td>Your portfolio managed for you<\/td>\n<\/tr>\n<tr>\n<td>Who places trades<\/td>\n<td>You<\/td>\n<td>You<\/td>\n<td>The portfolio manager<\/td>\n<\/tr>\n<tr>\n<td>Fee rules<\/td>\n<td>Up to Rs 1.51 lakh a year per family, or 2.5% of assets under advice<\/td>\n<td>Up to Rs 1.51 lakh a year per family<\/td>\n<td>Fees and profit share agreed in the PMS contract<\/td>\n<\/tr>\n<tr>\n<td>Minimum amount<\/td>\n<td>None set by SEBI<\/td>\n<td>None set by SEBI<\/td>\n<td>Rs 50 lakh<\/td>\n<\/tr>\n<tr>\n<td>Commission income<\/td>\n<td>Not allowed<\/td>\n<td>Must disclose conflicts<\/td>\n<td>Disclosed in the agreement<\/td>\n<\/tr>\n<tr>\n<td>SEBI number prefix<\/td>\n<td>INA<\/td>\n<td>INH<\/td>\n<td>INP<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Portfolio advisory services sold by advisers usually mean advice on your existing holdings without the firm taking control of your account, which sits under the investment adviser rules.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_a_Good_Portfolio_Advisory_Service_Covers\"><\/span><strong>What a Good Portfolio Advisory Service Covers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Risk profiling:<\/strong> a documented assessment of your goals, horizon and capacity for loss.<\/li>\n<li><strong>Asset allocation:<\/strong> a target mix across equity, debt, gold and cash.<\/li>\n<li><strong>Product selection:<\/strong> specific funds or stocks with the reason for each.<\/li>\n<li><strong>Rebalancing:<\/strong> a rule for when to bring the mix back to target.<\/li>\n<li><strong>Reviews:<\/strong> scheduled check-ins and a written record of advice given.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_Investment_Advisory_Firms_in_India\"><\/span><strong>How to Choose Investment Advisory Firms in India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Verify the registration number (INA, INH or INP) on the SEBI website.<\/li>\n<li>Ask how the firm is paid and whether it earns any commission.<\/li>\n<li>Read the agreement or MITC for fees, refunds and termination terms.<\/li>\n<li>Check that advice starts with written risk profiling.<\/li>\n<li>Ask who your point of contact is and how grievances are handled.<\/li>\n<li>Compare fees with SEBI&#8217;s caps and with the value you expect to receive.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_Much_Do_Investment_Advisory_Services_Cost\"><\/span><strong>How Much Do Investment Advisory Services Cost?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEBI caps investment adviser fees at Rs 1.51 lakh a year per family in fixed-fee mode, or 2.5% of assets under advice in percentage mode. Research analysts serving individuals face the same Rs 1.51 lakh cap. PMS fees are set in the PMS agreement, often as a fixed management fee plus a share of profits above a hurdle.<\/p>\n<p>For most retail investors with smaller portfolios, investment advisory services from a fixed-fee adviser, or a low-cost research subscription, cost far less than PMS while leaving full control in their hands.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Univest_Provides_Investment_Advisory_Services\"><\/span><strong>How Univest Provides Investment Advisory Services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Univest holds three SEBI registrations: investment adviser (INA000017639), research analyst (INH000013776) and stock broker (INZ000317437). Its Mutual Fund Advisory plan delivers fund and portfolio guidance under the adviser registration, while Univest Pro plans deliver equity, F&amp;O and commodity research calls with entry, stop loss and target.<\/p>\n<p>With these investment advisory services you keep control of your account and decide every trade. New users can open 7 days of advisory access with a Rs 1 trial.<\/p>\n<p style=\"margin-top:24px;\"><a href=\"https:\/\/univest.in\/screeners\"><strong>Check the Univest Screener for live data<\/strong><\/a><\/p>\n<p style=\"margin-top:24px;\"><em>Download the <\/em><a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\"><em>Univest iOS App<\/em><\/a><em> or <\/em><a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&#038;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\"><em>Univest Android App<\/em><\/a><em> to get SEBI-registered advisory and research in one app.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investment advisory services in India split into advisers for planning, research analysts for trade ideas and PMS for managed portfolios from Rs 50 lakh. Match the service to the control you want, verify the SEBI number, and check that fees sit within SEBI&#8217;s caps before you sign.<\/p>\n<div style=\"background:#CC0000;border-radius:8px;padding:16px 20px;margin:24px 0;\">\n<p style=\"color:#FFFFFF;font-size:13px;line-height:1.7;margin:0;\"><strong style=\"color:#FFFFFF;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).<\/p>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"FAQs_on_Investment_Advisory_Services_in_India\"><\/span><strong>FAQs on Investment Advisory Services in India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_best_investment_advisory_services_in_India\"><\/span><strong>What are the best investment advisory services in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> The best investment advisory services are SEBI-registered, fee-transparent and start from written risk profiling. Choose an adviser, research analyst or PMS based on how much control you want to keep.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_an_investment_adviser_and_a_PMS\"><\/span><strong>What is the difference between an investment adviser and a PMS?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> An investment adviser gives advice while you place the trades, with no SEBI minimum amount. A PMS manages your portfolio directly and needs a minimum investment of Rs 50 lakh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_do_SEBI_registered_investment_advisers_charge\"><\/span><strong>How much do SEBI registered investment advisers charge?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> SEBI caps adviser fees at Rs 1.51 lakh a year per family in fixed-fee mode or 2.5% of assets under advice in percentage mode.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_portfolio_advisory_services\"><\/span><strong>What are portfolio advisory services?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Portfolio advisory services review your holdings and recommend changes in allocation and specific investments, while you keep control of the account and place the trades.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_I_check_if_an_investment_adviser_is_SEBI_registered\"><\/span><strong>How do I check if an investment adviser is SEBI registered?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Search the adviser&#8217;s INA number in the list of registered intermediaries on the SEBI website and confirm the name matches the firm you are paying.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Univest_a_SEBI_registered_investment_adviser\"><\/span><strong>Is Univest a SEBI registered investment adviser?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Yes. Univest is registered with SEBI as an investment adviser (INA000017639), a research analyst (INH000013776) and a stock broker (INZ000317437).<\/p>\n<div class=\"faq-schema\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What are the best investment advisory services in India?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The best investment advisory services are SEBI-registered, fee-transparent and start from written risk profiling. Choose an adviser, research analyst or PMS based on how much control you want to keep.\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between an investment adviser and a PMS?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"An investment adviser gives advice while you place the trades, with no SEBI minimum amount. 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Univest is registered with SEBI as an investment adviser (INA000017639), a research analyst (INH000013776) and a stock broker (INZ000317437).\"}}]}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Compare investment advisory services in India: SEBI-registered investment advisers, research analysts and PMS, with fee caps, minimums and the checks to run before you sign up.<\/p>\n","protected":false},"author":34,"featured_media":292932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[9716,9713,9714,9692,9715,8783],"class_list":["post-292933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-investment-advisory-firms-in-india","tag-investment-advisory-services-in-india","tag-portfolio-advisory-services","tag-sebi-registered","tag-sebi-registered-investment-adviser","tag-univest"],"metadata":{"rank_math_internal_links_processed":["1"],"_thumbnail_id":["292932"],"rank_math_title":["Investment Advisory Services in India 2026: RIA vs RA vs PMS"],"rank_math_description":["Compare investment advisory services in India: SEBI-registered investment advisers, research analysts and PMS, with fee caps, minimums and the checks to run before you sign up."],"rank_math_focus_keyword":["investment advisory services in India"],"rank_math_robots":["a:2:{i:0;s:7:\"noindex\";i:1;s:8:\"nofollow\";}"]},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/univest.in\/blogs-2\/wp-content\/uploads\/2026\/10\/investment-advisory-services-in-india-how-sebi-advisers-research-analysts-and.webp","_links":{"self":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/292933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/comments?post=292933"}],"version-history":[{"count":1,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/292933\/revisions"}],"predecessor-version":[{"id":292934,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/292933\/revisions\/292934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media\/292932"}],"wp:attachment":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media?parent=292933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/categories?post=292933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/tags?post=292933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}