{"id":286874,"date":"2026-10-05T12:47:36","date_gmt":"2026-10-05T07:17:36","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=286874"},"modified":"2026-10-05T12:47:36","modified_gmt":"2026-10-05T07:17:36","slug":"itc-share-price-q2-results-target-stop-loss","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/","title":{"rendered":"ITC Share Price Rises on Q2 Results Buzz After a 35% One-Year Fall: Cigarette Price Hikes, Target Prices From Rs 290 to Rs 440 and the Rs 255 Stop-Loss Level"},"content":{"rendered":"<p style=\"border-left:4px solid #1F4E79;background:#EBF3FB;padding:10px 16px;font-style:italic;\"><em>ITC Rs 261.60 (+2.2%) on 5 Oct, down 35% in a year, 39% below 52-week high Rs 426.4. Targets Rs 290 to Rs 440. Technical stop-loss Rs 255. Q1 FY27 PAT -16%.<\/em><\/p>\n<div style=\"background:#F0F9FF;border-left:4px solid #2E7D32;border-radius:6px;padding:14px 18px;margin:18px 0;\">\n<p style=\"margin:0;color:#1F4E79;font-size:14px;\"><strong>Quick Answer<\/strong><\/p>\n<p style=\"margin:8px 0 0;\">ITC share price rose 2.2% to Rs 261.60 on 5 October on hopes of a better Q2, but it is still down about 35% in a year and about 39% below its 52-week high of Rs 426.40. The fall followed the 1 February 2026 tax hike on cigarettes, after which ITC has raised prices in steps, most recently in September, and Q1 FY27 consolidated profit fell 16%. Brokerage targets range from Rs 290 (Systematix, Hold) to Rs 440 (360 One), while one technical analyst sees Rs 290 as a near-term target above Rs 268 with a stop-loss at Rs 255. Volume recovery, which analysts expect from Q4 FY27, is the key to whether the stock keeps rising.<\/p>\n<\/p><\/div>\n<p>ITC share price rose about 2% on 5 October, to Rs 261.60 from a Thursday close of Rs 255.90, as investors bet that ITC Q2 results will show the worst of the excise duty shock is behind the FMCG major. The stock is down about 27% in 2026 and about 35% in twelve months, and it trades at a P\/E of about 17, within 3% of its 52-week low of Rs 254.65, with cigarette volume the key swing factor.<\/p>\n<p>If you are searching for the ITC target price, the ITC stop-loss level and ITC Q2 results, this article covers why the stock fell, the cigarette price hikes, Q1 FY27 results, the Q2 results outlook, brokerage targets from Systematix, JPMorgan, Antique and 360 One, valuation, the key levels and the risks. Price data is based on NSE and BSE figures, so recheck it before acting.<\/p>\n<p style=\"margin-top:24px;\"><strong><a href=\"https:\/\/univest.in\/user\/log-in?utm_source=blogs&#038;utm_medium=itc-share-price-q2-results-target-stop-loss\">Click Here &#8211; Get Free Investment Predictions<\/a><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Why_Is_ITC_Share_Price_Rising_Today\" title=\"Why Is ITC Share Price Rising Today?\">Why Is ITC Share Price Rising Today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Why_Has_ITC_Share_Price_Fallen_35_in_a_Year\" title=\"Why Has ITC Share Price Fallen 35% in a Year?\">Why Has ITC Share Price Fallen 35% in a Year?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#ITC_Cigarette_Price_Hikes_Behind_the_ITC_Share_Price\" title=\"ITC Cigarette Price Hikes Behind the ITC Share Price\">ITC Cigarette Price Hikes Behind the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#ITC_Q1_FY27_Results_Revenue_Up_Profit_Down_for_the_ITC_Share_Price\" title=\"ITC Q1 FY27 Results: Revenue Up, Profit Down for the ITC Share Price\">ITC Q1 FY27 Results: Revenue Up, Profit Down for the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#ITC_Q2_Results_Outlook_What_the_Buzz_Means_for_the_ITC_Share_Price\" title=\"ITC Q2 Results Outlook: What the Buzz Means for the ITC Share Price\">ITC Q2 Results Outlook: What the Buzz Means for the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#ITC_Target_Price_What_Brokerages_Say\" title=\"ITC Target Price: What Brokerages Say\">ITC Target Price: What Brokerages Say<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#ITC_Stop-Loss_and_Support_Levels_for_the_ITC_Share_Price\" title=\"ITC Stop-Loss and Support Levels for the ITC Share Price\">ITC Stop-Loss and Support Levels for the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#ITC_Share_Price_Today_Valuation_and_Key_Numbers\" title=\"ITC Share Price Today: Valuation and Key Numbers\">ITC Share Price Today: Valuation and Key Numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Risks_Behind_the_ITC_Share_Price\" title=\"Risks Behind the ITC Share Price\">Risks Behind the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#What_Should_Investors_Watch_Next_for_ITC\" title=\"What Should Investors Watch Next for ITC?\">What Should Investors Watch Next for ITC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Why_is_ITC_share_price_rising_today\" title=\"Why is ITC share price rising today?\">Why is ITC share price rising today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Why_has_ITC_share_price_fallen_35_in_a_year\" title=\"Why has ITC share price fallen 35% in a year?\">Why has ITC share price fallen 35% in a year?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#What_is_the_ITC_target_price\" title=\"What is the ITC target price?\">What is the ITC target price?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#What_is_the_ITC_stop-loss_level\" title=\"What is the ITC stop-loss level?\">What is the ITC stop-loss level?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#What_were_ITCs_Q1_FY27_results\" title=\"What were ITC&#8217;s Q1 FY27 results?\">What were ITC&#8217;s Q1 FY27 results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#When_are_ITC_Q2_results\" title=\"When are ITC Q2 results?\">When are ITC Q2 results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Has_ITC_raised_cigarette_prices\" title=\"Has ITC raised cigarette prices?\">Has ITC raised cigarette prices?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-q2-results-target-stop-loss\/#Is_ITC_a_good_stock_to_buy_now\" title=\"Is ITC a good stock to buy now?\">Is ITC a good stock to buy now?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_ITC_Share_Price_Rising_Today\"><\/span><strong>Why Is ITC Share Price Rising Today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ITC share price is rising on three things: a broad market rebound, a run of cigarette price hikes that analysts say will lift margins, and hopes that Q2 results will show volumes stabilising. Weak US jobs data and easing crude lifted the Sensex 0.8% in morning trade, and ITC gained more than the market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Has_ITC_Share_Price_Fallen_35_in_a_Year\"><\/span><strong>Why Has ITC Share Price Fallen 35% in a Year?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The fall is almost entirely a cigarette tax story. From 1 February 2026 the GST compensation cess expired and the government moved cigarettes into a 40% GST slab with an additional excise duty that depends on stick length. Analysts put the weighted tax increase for ITC at 28% to 30%, and the cumulative hike on some products near 45%.<\/p>\n<p>ITC raised prices by a blended 25% early on, but analysts estimated that 35% to 40% was needed to fully offset the taxes. The shortfall hit margins, and the stock lost about 33% from the announcement to late September.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Cigarette_Price_Hikes_Behind_the_ITC_Share_Price\"><\/span><strong>ITC Cigarette Price Hikes Behind the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Brand and pack<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Earlier price<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">September price<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Change<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Gold Flake Premium, 10 sticks<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 125 (Rs 115 at start of 2026)<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 135<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Up 8% in September, up 17.4% in 2026<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Classic Connect, 20 sticks<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 390 (about Rs 300 in February)<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 428<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Up 9.74% in September, about 43% since February<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Gold Flake Super Star, 10 sticks<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 79 (Rs 59 in February)<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 89<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Up 12.66% in September<\/td>\n<\/tr>\n<\/table>\n<p>ICICI Direct estimates that these steps cover about 60% to 70% of the price rise needed to offset the tax, and that ITC will complete the portfolio repricing by Q3 FY27. A staggered approach protects volumes better than a single large hike, and Q1 FY27 volumes fell about 5% against the 10% decline analysts had feared, which is the main support for the ITC share price.<\/p>\n<p style=\"margin-top:24px;\"><strong><a href=\"https:\/\/univest.in\/screeners\">Check the Univest Screener for live data on FMCG stocks<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Q1_FY27_Results_Revenue_Up_Profit_Down_for_the_ITC_Share_Price\"><\/span><strong>ITC Q1 FY27 Results: Revenue Up, Profit Down for the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Q1 FY27 metric<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Figure<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Change<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Consolidated revenue<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 29,523.30 crore<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Up 27.6%, inflated by the higher excise duty<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Consolidated profit attributable to owners<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 4,394.13 crore<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Down 16.2%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Standalone net profit<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 3,578.82 crore<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Down 27% from Rs 4,910.73 crore<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Cigarette revenue<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Up about 80%<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Reflects excise duty, not demand<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Non-cigarette FMCG revenue<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Up 15.3%<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Healthy growth<\/td>\n<\/tr>\n<\/table>\n<p>The headline revenue jump owes more to the excise reset than to demand, and profit fell by more than the Street expected, which explains the weak ITC share price. The positive was a smaller volume decline than feared and 15% growth in non-cigarette FMCG.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Q2_Results_Outlook_What_the_Buzz_Means_for_the_ITC_Share_Price\"><\/span><strong>ITC Q2 Results Outlook: What the Buzz Means for the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ITC has not confirmed its Q2 results date, and last year it reported on 30 October. The buzz rests on cigarette price hikes flowing into realisations and on volumes stabilising as prices settle. ICICI Direct expects the hikes to weigh on volumes in Q2 and Q3 and sees gradual recovery from Q4 FY27, while HDFC Securities factors in a 6% volume decline for FY27.<\/p>\n<p>Channel checks suggest consumers are downtrading, and Maharashtra king-size volumes reportedly fell about 20% in April. The Q2 print will show whether that eased as price gaps with lower-priced brands narrowed.<\/p>\n<p style=\"margin-top:24px;\"><em>Download the <a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> or <a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&#038;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a> to track the ITC share price and FMCG stocks live.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Target_Price_What_Brokerages_Say\"><\/span><strong>ITC Target Price: What Brokerages Say<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Source<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Rating or view<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Target price<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">360 One<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Sum-of-the-parts valuation<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 440, about 68% above Rs 261.60<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Antique Stock Broking<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Target as cited<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 408<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">JPMorgan<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Target as cited<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 310<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Investec<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Target as cited<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 308<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Systematix<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Hold, 18 times FY28E earnings<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 290<\/td>\n<\/tr>\n<\/table>\n<p>Systematix is cautious because cigarette volumes are subdued and price lags drag profit, and it expects the stock to stay range-bound near term. The spread of targets, from Rs 290 to Rs 440, shows how divided the Street is on how fast volumes and margins recover for the ITC share price.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Stop-Loss_and_Support_Levels_for_the_ITC_Share_Price\"><\/span><strong>ITC Stop-Loss and Support Levels for the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Level<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Type<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Why it matters<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 290<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Target<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Near-term target in one technical view and the Systematix target<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 268<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Resistance<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A close above is the trigger in the technical view<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 261.60<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">5 October price<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Up Rs 5.70 on the day<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 255<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Stop-loss<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Technical view and almost exactly the 52-week low<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 254.65<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">52-week low<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">A close below would be a fresh low<\/td>\n<\/tr>\n<\/table>\n<p>One analyst&#8217;s view is that a closing break above Rs 268 could take ITC to Rs 290 with a stop-loss at Rs 255, for both fresh investors and existing holders. From Rs 261.60 that is about 11% of upside against a risk of about 2.5%, my arithmetic on reported levels. These are the analyst&#8217;s views on the ITC share price and not a recommendation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_Share_Price_Today_Valuation_and_Key_Numbers\"><\/span><strong>ITC Share Price Today: Valuation and Key Numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse:collapse;width:100%;\">\n<tr>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Item<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">Figure<\/th>\n<th style=\"text-align:left;padding:8px;border:1px solid #DDDDDD;background:#0A0E1A;color:#FFFFFF;\">What it tells you<\/th>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Price, 5 October<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About Rs 261.60<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Up 2.2%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Market capitalisation<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About Rs 3.21 lakh crore<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Large-cap FMCG<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Price to earnings<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About 17 times<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Close to the 18 times used by Systematix<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">52-week range<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Rs 254.65 to Rs 426.40<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">High set on 31 October 2025<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">One-year return<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About -35%<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Heavy underperformance<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Return in 2026<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">About -27%<\/td>\n<td style=\"padding:8px;border:1px solid #DDDDDD;\">Tax-driven<\/td>\n<\/tr>\n<\/table>\n<p>The ITC share price at a P\/E of about 17 is close to the 18 times Systematix uses, so the debate is about earnings recovery and not the multiple.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Risks_Behind_the_ITC_Share_Price\"><\/span><strong>Risks Behind the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>More tax:<\/strong> A further excise increase would again outpace price hikes and cut margins, hurting the ITC share price.<\/p>\n<p><strong>Volume loss:<\/strong> Downtrading and illicit trade can erode cigarette volumes more than expected.<\/p>\n<p><strong>Pricing lag:<\/strong> Price hikes cover only 60% to 70% of the required increase so far, which can cap the ITC share price.<\/p>\n<p><strong>FMCG margins:<\/strong> Non-cigarette FMCG must keep growing at a mid-teens pace to offset cigarettes.<\/p>\n<p><strong>Technical break:<\/strong> A close below Rs 254.65 would put the ITC share price at a new 52-week low.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Should_Investors_Watch_Next_for_ITC\"><\/span><strong>What Should Investors Watch Next for ITC?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>The Q2 results date and the cigarette volume trend.<\/li>\n<li>A close above Rs 268, which would turn the near-term trend.<\/li>\n<li>Completion of price hikes across the portfolio in Q3 FY27.<\/li>\n<li>Non-cigarette FMCG growth and margins.<\/li>\n<li>Any change in cigarette taxation in the Union Budget.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ITC share price rose 2.2% to Rs 261.60 on 5 October on Q2 hopes, but it is down 35% in a year because of the February tax hike, and Q1 profit fell 16%. Targets run from Rs 290 to Rs 440, and the technical stop-loss of Rs 255 sits at the 52-week low. Recovery in the ITC share price depends on cigarette volumes stabilising from Q4 FY27. Consult a SEBI-registered advisor before making any decision.<\/p>\n<div style=\"background:#CC0000;border-radius:8px;padding:16px 20px;margin:24px 0;\">\n<p style=\"color:#FFFFFF;font-size:13px;line-height:1.7;margin:0;\"><strong style=\"color:#FFFFFF;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).<\/p>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_ITC_share_price_rising_today\"><\/span><strong>Why is ITC share price rising today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> The ITC share price rose 2.2% to Rs 261.60 on 5 October on a market rebound, cigarette price hikes and hopes of a better Q2.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_has_ITC_share_price_fallen_35_in_a_year\"><\/span><strong>Why has ITC share price fallen 35% in a year?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> From 1 February 2026 cigarettes moved into a 40% GST slab with extra excise duty, raising the weighted tax by 28% to 30%. ITC&#8217;s price hikes have not fully offset it, which has weighed on the ITC share price.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_ITC_target_price\"><\/span><strong>What is the ITC target price?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Brokerage targets range from Rs 290 (Systematix, Hold) to Rs 308 (Investec), Rs 310 (JPMorgan), Rs 408 (Antique) and Rs 440 (360 One). These are broker estimates and not guaranteed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_ITC_stop-loss_level\"><\/span><strong>What is the ITC stop-loss level?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> One analyst suggests a stop-loss at Rs 255 after a close above Rs 268, with a near-term target of Rs 290. Rs 255 is almost the 52-week low of Rs 254.65.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_were_ITCs_Q1_FY27_results\"><\/span><strong>What were ITC&#8217;s Q1 FY27 results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Consolidated revenue rose 27.6% to Rs 29,523.30 crore, helped by excise duty, and profit attributable to owners fell 16.2% to Rs 4,394.13 crore.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_are_ITC_Q2_results\"><\/span><strong>When are ITC Q2 results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> ITC has not confirmed the date. It reported Q2 on 30 October last year, so late October or early November is likely.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Has_ITC_raised_cigarette_prices\"><\/span><strong>Has ITC raised cigarette prices?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Yes. In September it raised Gold Flake Premium to Rs 135, Classic Connect to Rs 428 and Gold Flake Super Star to Rs 89, after earlier hikes in February and June.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_ITC_a_good_stock_to_buy_now\"><\/span><strong>Is ITC a good stock to buy now?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> This article does not constitute investment advice. The ITC share price is near its 52-week low with a P\/E of about 17, but volume recovery is unproven. Consult a SEBI-registered financial advisor before investing.<\/p>\n<div class=\"faq-schema\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is ITC share price rising today?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The ITC share price rose 2.2% to Rs 261.60 on 5 October on a market rebound, cigarette price hikes and hopes of a better Q2.\"}},{\"@type\":\"Question\",\"name\":\"Why has ITC share price fallen 35% in a year?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"From 1 February 2026 cigarettes moved into a 40% GST slab with extra excise duty, raising the weighted tax by 28% to 30%. ITC's price hikes have not fully offset it, which has weighed on the ITC share price.\"}},{\"@type\":\"Question\",\"name\":\"What is the ITC target price?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brokerage targets range from Rs 290 (Systematix, Hold) to Rs 308 (Investec), Rs 310 (JPMorgan), Rs 408 (Antique) and Rs 440 (360 One). These are broker estimates and not guaranteed.\"}},{\"@type\":\"Question\",\"name\":\"What is the ITC stop-loss level?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"One analyst suggests a stop-loss at Rs 255 after a close above Rs 268, with a near-term target of Rs 290. Rs 255 is almost the 52-week low of Rs 254.65.\"}},{\"@type\":\"Question\",\"name\":\"What were ITC's Q1 FY27 results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Consolidated revenue rose 27.6% to Rs 29,523.30 crore, helped by excise duty, and profit attributable to owners fell 16.2% to Rs 4,394.13 crore.\"}},{\"@type\":\"Question\",\"name\":\"When are ITC Q2 results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ITC has not confirmed the date. It reported Q2 on 30 October last year, so late October or early November is likely.\"}},{\"@type\":\"Question\",\"name\":\"Has ITC raised cigarette prices?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. In September it raised Gold Flake Premium to Rs 135, Classic Connect to Rs 428 and Gold Flake Super Star to Rs 89, after earlier hikes in February and June.\"}},{\"@type\":\"Question\",\"name\":\"Is ITC a good stock to buy now?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This article does not constitute investment advice. The ITC share price is near its 52-week low with a P\/E of about 17, but volume recovery is unproven. Consult a SEBI-registered financial advisor before investing.\"}}]}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ITC share price rose on Q2 results hopes after a 35% fall. See cigarette price hikes, target prices from Rs 290 to Rs 440 and stop-loss levels.<\/p>\n","protected":false},"author":29,"featured_media":286873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[842],"tags":[8155,485,5358,8153,8154],"class_list":["post-286874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cigarette-stocks","tag-fmcg-stocks","tag-itc","tag-itc-share-price","tag-itc-target-price"],"metadata":{"rank_math_internal_links_processed":["1"],"_thumbnail_id":["286873"],"rank_math_title":["ITC Share Price: 35% Fall, Q2 Buzz, Target Price and Stop-Loss"],"rank_math_description":["ITC share price rose 2% to Rs 261.60 on 5 October. See ITC Q2 results hopes, FMCG volume, the excise duty hit, target price Rs 290 to Rs 440 and stop-loss."],"rank_math_focus_keyword":["ITC share price"],"rank_math_robots":["a:2:{i:0;s:7:\"noindex\";i:1;s:8:\"nofollow\";}"]},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/univest.in\/blogs-2\/wp-content\/uploads\/2026\/10\/itc-share-price-rises-on-q2-results-buzz-after-a-35-one-year-fall-cigarette.webp","_links":{"self":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/286874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/comments?post=286874"}],"version-history":[{"count":1,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/286874\/revisions"}],"predecessor-version":[{"id":286875,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/286874\/revisions\/286875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media\/286873"}],"wp:attachment":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media?parent=286874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/categories?post=286874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/tags?post=286874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}