{"id":283564,"date":"2026-10-01T12:03:23","date_gmt":"2026-10-01T06:33:23","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=283564"},"modified":"2026-10-12T10:53:59","modified_gmt":"2026-10-12T05:23:59","slug":"why-itc-share-price-fall-today-2026","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/","title":{"rendered":"ITC (ITC) Share Price Falls 2.14% as Large Cap FMCG Stock Trades Lower"},"content":{"rendered":"<div class=\"univest-blue-summary\" style=\"border-left:4px solid #1F4E79;background:#EBF3FB;padding:12px 16px;margin:0 0 18px 0;font-style:italic;\"><em><a href=\"https:\/\/univest.in\/stocks\/itc\/itc-ltd-share-price-today\">ITC (ITC)<\/a> share price fell to Rs 260.5 today, down 2.14% from the previous close. Market cap was Rs 3,33,562.36 crore.<\/em><\/div>\n<p style=\"margin-top:0!important;\">ITC Share Price fell to Rs 260.50, down 2.14% from the previous close of Rs 266.20, while the company\u2019s market capitalisation stood at Rs 3,33,562.36 crore. The move places ITC among the notable declines in today\u2019s market and makes ITC Share Price Today a point of attention for investors following large cap FMCG names. According to Univest data, the price event is confirmed, but no company-specific catalyst is established. The opening trade at Rs 267.35, the day high of Rs 267.95 and the day low of Rs 260.20 show that ITC Share Price moved lower during the morning session and is trading near the day\u2019s lower band. For readers tracking ITC Stock News, the latest move is relevant because it combines a sharp intraday fall with a large market capitalisation and rich fundamental metrics that can be compared with sector peers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#ITC_ITC_Share_Price_Today_Price_Action_Analysis\" title=\"ITC (ITC) Share Price Today: Price Action Analysis\">ITC (ITC) Share Price Today: Price Action Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#ITC_ITC_Fundamental_Analysis\" title=\"ITC (ITC) Fundamental Analysis\">ITC (ITC) Fundamental Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#Sector_and_Industry_Context\" title=\"Sector and Industry Context\">Sector and Industry Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#Peer_Comparison\" title=\"Peer Comparison\">Peer Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#Why_Investors_Are_Watching_ITC\" title=\"Why Investors Are Watching ITC\">Why Investors Are Watching ITC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#About_ITC\" title=\"About ITC\">About ITC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#Track_ITC_Share_Price_on_Univest\" title=\"Track ITC Share Price on Univest\">Track ITC Share Price on Univest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#Why_is_ITC_Share_Price_falling_today\" title=\"Why is ITC Share Price falling today?\">Why is ITC Share Price falling today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#What_is_ITC_Share_Price_today\" title=\"What is ITC Share Price today?\">What is ITC Share Price today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#What_does_ITC_Share_Price_tell_investors_right_now\" title=\"What does ITC Share Price tell investors right now?\">What does ITC Share Price tell investors right now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#How_is_ITC_valued_on_a_fundamental_basis\" title=\"How is ITC valued on a fundamental basis?\">How is ITC valued on a fundamental basis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#How_do_ITC_fundamentals_compare_with_peers\" title=\"How do ITC fundamentals compare with peers?\">How do ITC fundamentals compare with peers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#Is_ITC_Share_Price_expensive_relative_to_the_sector\" title=\"Is ITC Share Price expensive relative to the sector?\">Is ITC Share Price expensive relative to the sector?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#What_is_the_market_capitalisation_of_ITC\" title=\"What is the market capitalisation of ITC?\">What is the market capitalisation of ITC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#What_are_ITCs_ROE_and_ROCE\" title=\"What are ITC\u2019s ROE and ROCE?\">What are ITC\u2019s ROE and ROCE?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/univest.in\/blogs-2\/why-itc-share-price-fall-today-2026\/#Should_investors_track_ITC_Share_Price_on_Univest\" title=\"Should investors track ITC Share Price on Univest?\">Should investors track ITC Share Price on Univest?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ITC_ITC_Share_Price_Today_Price_Action_Analysis\"><\/span><strong>ITC (ITC) Share Price Today: Price Action Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0 22px 0;\">\n<thead>\n<tr>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:10px 12px;background:#F7F9FC;\">Metric<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:10px 12px;background:#F7F9FC;\">Value<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Current Price<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 260.5<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Previous Close<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 266.2<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Today&#39;s Move<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">-Rs 5.70 (-2.14%)<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Open<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 267.35<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>High<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 267.95<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Low<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 260.2<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Market Capitalisation<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 3,33,562.36 crore<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Market Cap Category<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Large Cap<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>ITC Share Price Today reflects a fall of Rs 5.70 from the previous close, with the stock last traded at Rs 260.50 after opening at Rs 267.35. The day\u2019s high of Rs 267.95 and day low of Rs 260.20 show that the stock moved from a stronger opening zone to a lower trading band. In market-cap terms, ITC is a Large Cap company with Rs 3,33,562.36 crore of market capitalisation, which makes the move important in the context of a heavyweight consumer stock. Since consecutiveSessionCount is 1, this is a single-session decline rather than a streak event. For ITC Share Price Live tracking, the main takeaway is simple: the current price sits close to the day low, and today\u2019s decline is the central price action story in ITC Share Price News. That sets up the next question around whether the fundamentals provide enough context for the move.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITC_ITC_Fundamental_Analysis\"><\/span><strong>ITC (ITC) Fundamental Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0 22px 0;\">\n<thead>\n<tr>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:10px 12px;background:#F7F9FC;\">Metric<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:10px 12px;background:#F7F9FC;\">Value<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Market Capitalisation<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 3,33,562.36 crore<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>P\/E Ratio<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">16.81x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>P\/B Ratio<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">4.36x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>ROE<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">29.67%<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>ROCE<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">38.83%<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>EPS<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 15.83<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Book Value Per Share<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 61.04<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Dividend Yield<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">5.45%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>ITC (ITC) fundamental metrics show P\/E 16.81x, P\/B 4.36x, ROE 29.67%, ROCE 38.83%. These figures provide context only and are not a buy or sell signal.<\/p>\n<p>ITC has a market capitalisation of Rs 3,33,562.36 crore and falls in the Large Cap category, which gives readers a sense of company size before judging valuation. On valuation, P\/E at 16.81x, P\/B at 4.36x should be read against the sector and peer benchmarks rather than as a standalone signal. Profitability is represented by ROE of 29.67% and ROCE of 38.83%, helping investors compare shareholder returns and capital efficiency. According to latest Univest data, additional metrics include EPS of Rs 15.83, book value per share of Rs 61.04, dividend yield of 5.45%, adding context to earnings, balance-sheet value and historical payout. Against the latest Univest same industry benchmark, these figures can be compared with benchmark median P\/E of 14.55x, median ROE of 9.31%, median ROCE of 11.14%. Taken together, they outline the fundamentals rather than a view on the stock.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sector_and_Industry_Context\"><\/span><strong>Sector and Industry Context<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0 22px 0;\">\n<thead>\n<tr>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:10px 12px;background:#F7F9FC;\">Metric<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:10px 12px;background:#F7F9FC;\">Value<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Sector<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">FMCG<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Industry<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Cigarettes\/Tobacco<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Scope<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">same industry<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Company P\/E Ratio<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">16.81x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Median P\/E<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">14.55x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Average P\/E<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">17.25x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark P\/E Range<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">5.83x to 38.61x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Company P\/B Ratio<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">4.36x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Median P\/B<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">3.33x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Average P\/B<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">3.17x<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Company ROE<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">29.67%<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Median ROE<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">9.31%<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Average ROE<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">12.18%<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Company ROCE<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">38.83%<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Median ROCE<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">11.14%<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Average ROCE<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">15.96%<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Company Market Capitalisation<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 3,33,562.36 crore<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Median Market Cap<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 228.64 crore<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\"><strong>Benchmark Average Market Cap<\/strong><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:10px 12px;\">Rs 52,248.29 crore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>ITC (ITC) operates in the FMCG sector, within the Cigarettes\/Tobacco industry.<\/p>\n<p>ITC (ITC) has a P\/E ratio of 16.81x, which is above the benchmark median of 14.55x, a difference of +15.53%. On its own, the P\/E gap is a valuation reference point, not a trading call.<\/p>\n<p>ITC (ITC) has a ROE of 29.67%, which is above the benchmark median of 9.31%, a difference of +218.69%. ITC (ITC) has a ROCE of 38.83%, which is above the benchmark median of 11.14%, a difference of +248.56%.<\/p>\n<p>Track stocks among today&#39;s decliners through the <a href=\"https:\/\/univest.in\/screeners\/top-decliners\">Univest top decliners screener<\/a>. The peer table below provides the company-level comparison.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Peer_Comparison\"><\/span><strong>Peer Comparison<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0 22px 0;\">\n<thead>\n<tr>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:8px;background:#F7F9FC;\">Company<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:8px;background:#F7F9FC;\">Symbol<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:8px;background:#F7F9FC;\">Market Cap (Cr)<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:8px;background:#F7F9FC;\">P\/E<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:8px;background:#F7F9FC;\">P\/B<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:8px;background:#F7F9FC;\">ROE (%)<\/th>\n<th style=\"text-align:left;border:1px solid #E3E7EE;padding:8px;background:#F7F9FC;\">ROCE (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\"><a href=\"https:\/\/univest.in\/stocks\/godfryphlp\/godfrey-phillips-india-ltd-share-price-today\" style=\"color:#0645AD;text-decoration:underline;\"><strong>Godfrey Phillips India<\/strong><\/a><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">GODFRYPHLP<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">28,267.01<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">20.66<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">4.44<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">26.67<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">33.7<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\"><a href=\"https:\/\/univest.in\/stocks\/vstind\/vst-industries-ltd-share-price-today\" style=\"color:#0645AD;text-decoration:underline;\"><strong>VST Industries<\/strong><\/a><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">VSTIND<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">3,426.95<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">12.3<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">2.31<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">21.14<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">28.18<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\"><a href=\"https:\/\/univest.in\/stocks\/iwp\/the-indian-wood-products-company-ltd-share-price-today\" style=\"color:#0645AD;text-decoration:underline;\"><strong>The Indian Wood Products Company<\/strong><\/a><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">IWP<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">228.64<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">38.61<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">0.63<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">1.26<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">3.02<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\"><a href=\"https:\/\/univest.in\/stocks\/ntcind\/ntc-industries-ltd-share-price-today\" style=\"color:#0645AD;text-decoration:underline;\"><strong>NTC Industries<\/strong><\/a><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">NTCIND<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">185.77<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">9.28<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">0.86<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">9.31<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">11.14<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\"><a href=\"https:\/\/univest.in\/stocks\/goldentobc\/golden-tobacco-ltd-share-price-today\" style=\"color:#0645AD;text-decoration:underline;\"><strong>Golden Tobacco<\/strong><\/a><\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">GOLDENTOBC<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">40.29<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">5.83<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">NA<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">NA<\/td>\n<td style=\"border:1px solid #E3E7EE;padding:8px;\">NA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>ITC (ITC) has a P\/E ratio of 16.81x compared with the displayed peer median of 12.3x. This peer read is a relative benchmark rather than a trading signal. Its ROE of 29.67% compares with a peer median of 15.23% across the companies shown in the table. ROCE stood at 38.83% versus the displayed peer median of 19.66%, providing a capital-efficiency comparison. ITC (ITC) has a market capitalisation of Rs 3,33,562.36 crore. It is larger by market capitalisation than all 5 peers shown.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Investors_Are_Watching_ITC\"><\/span><strong>Why Investors Are Watching ITC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>ITC Share Price fell 2.14% to Rs 260.50, making today\u2019s decline the immediate focus.<\/li>\n<li>The stock remains a Large Cap name with market capitalisation of Rs 3,33,562.36 crore.<\/li>\n<li>ITC Fundamental Analysis is supported by ROE of 29.67% and ROCE of 38.83%.<\/li>\n<li>The dividend yield of 5.45% and EPS of Rs 15.83 add context to ITC Share Price News.<\/li>\n<li>Sector comparison shows ITC Share Price at a higher valuation than some peers but with stronger return ratios.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"About_ITC\"><\/span><strong>About ITC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ITC operates in the FMCG sector and the Cigarettes\/Tobacco industry. The business is known for a consumer-facing portfolio that sits within a large listed company structure, with market capitalisation of Rs 3,33,562.36 crore. In the latest Univest figures, ITC Share Price reflects a company with strong profitability ratios and a material dividend yield. For readers tracking ITC Stock News, the company\u2019s scale matters because it is far larger than most peers in the same industry set. ITC Share Price therefore combines a heavyweight market position with a business profile that is relevant across consumer staples and tobacco-linked segments.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Track_ITC_Share_Price_on_Univest\"><\/span><strong>Track ITC Share Price on Univest<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use <a href=\"https:\/\/univest.in\/stocks\/itc\/itc-ltd-share-price-today\">ITC (ITC) live share-price page<\/a>, <a href=\"https:\/\/univest.in\/screeners\/top-decliners\">Univest top decliners screener<\/a>, <a href=\"https:\/\/univest.in\/blogs\">Univest market blogs<\/a> to review live stock data, top decliners and related market analysis.<\/p>\n<p>Track ITC Share Price on Univest for live price updates, valuation ratios, sector context, 52-week levels and market insights in one place. Univest also helps readers follow ITC Share Price Today alongside ITC Fundamental Analysis, peer comparison and latest ITC Stock News. If you want a single place to monitor ITC Share Price Live, Univest keeps the key numbers easy to review during the trading session.<\/p>\n<div style=\"background:#CC0000;border-radius:8px;padding:16px 20px;margin:24px 0;\">\n<p style=\"color:#FFFFFF;font-size:13px;line-height:1.7;margin:0;\"><strong style=\"color:#FFFFFF;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Uniresearch Global Pvt. Ltd. (Research Analyst, SEBI Reg. No. INH000013776, a subsidiary of Univest Communication Technologies Private Limited).<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_ITC_Share_Price_falling_today\"><\/span><strong>Why is ITC Share Price falling today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;ITC Share Price fell 2.14% to Rs 260.50 in today\u2019s session. According to Univest data, the price event is confirmed, but no company-specific catalyst is established. The move is visible in the opening, high and low of the trading range.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_ITC_Share_Price_today\"><\/span><strong>What is ITC Share Price today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;ITC Share Price today is Rs 260.50, down Rs 5.70 from the previous close of Rs 266.20. The stock traded between Rs 260.20 and Rs 267.95 during the session and remained a Large Cap stock.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_does_ITC_Share_Price_tell_investors_right_now\"><\/span><strong>What does ITC Share Price tell investors right now?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;ITC Share Price shows a single-session decline with the price trading near the day low. At the same time, the company\u2019s large market capitalisation and strong return ratios keep it relevant for fundamental tracking.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_is_ITC_valued_on_a_fundamental_basis\"><\/span><strong>How is ITC valued on a fundamental basis?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;ITC Share Price is backed by a P\/E ratio of 16.81 and a P\/B ratio of 4.36. EPS is Rs 15.83, book value is Rs 61.04 per share and dividend yield is 5.45%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_ITC_fundamentals_compare_with_peers\"><\/span><strong>How do ITC fundamentals compare with peers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;ITC Share Price sits above the same-industry median on P\/E and P\/B, while ROE and ROCE are also above benchmark levels. It has the largest market cap in the peer set.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_ITC_Share_Price_expensive_relative_to_the_sector\"><\/span><strong>Is ITC Share Price expensive relative to the sector?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;ITC Share Price trades at a P\/E of 16.81 versus a sector median of 14.55 and average of 17.25. That places it above the median but slightly below the average within the benchmark group.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_market_capitalisation_of_ITC\"><\/span><strong>What is the market capitalisation of ITC?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;ITC has a market capitalisation of Rs 3,33,562.36 crore. That makes ITC Share Price a Large Cap reference point in the FMCG sector and far larger than the listed cigarette and tobacco peers in the benchmark.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_ITCs_ROE_and_ROCE\"><\/span><strong>What are ITC\u2019s ROE and ROCE?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;ITC reports ROE of 29.67% and ROCE of 38.83%. For ITC Share Price, those numbers matter because they are well above the benchmark median and average, showing strong return metrics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_investors_track_ITC_Share_Price_on_Univest\"><\/span><strong>Should investors track ITC Share Price on Univest?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>&nbsp;Yes, investors tracking ITC Share Price can follow live price moves, valuation ratios, 52-week levels and peer context on Univest. It is useful for monitoring ITC Stock News and daily share price updates.<\/p>\n<div class=\"faq-schema\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why is ITC Share Price falling today?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ITC Share Price fell 2.14% to Rs 260.50 in today\u2019s session. According to Univest data, the price event is confirmed, but no company-specific catalyst is established. The move is visible in the opening, high and low of the trading range.\"}},{\"@type\":\"Question\",\"name\":\"What is ITC Share Price today?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ITC Share Price today is Rs 260.50, down Rs 5.70 from the previous close of Rs 266.20. 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That makes ITC Share Price a Large Cap reference point in the FMCG sector and far larger than the listed cigarette and tobacco peers in the benchmark.\"}},{\"@type\":\"Question\",\"name\":\"What are ITC\u2019s ROE and ROCE?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ITC reports ROE of 29.67% and ROCE of 38.83%. For ITC Share Price, those numbers matter because they are well above the benchmark median and average, showing strong return metrics.\"}},{\"@type\":\"Question\",\"name\":\"Should investors track ITC Share Price on Univest?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, investors tracking ITC Share Price can follow live price moves, valuation ratios, 52-week levels and peer context on Univest. It is useful for monitoring ITC Stock News and daily share price updates.\"}}]}<\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ITC Share Price fell 2.14% to Rs 260.50 today. Market cap stands at Rs 3,33,562.36 crore.<\/p>\n","protected":false},"author":35,"featured_media":301290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[842],"tags":[],"class_list":["post-283564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"metadata":{"rank_math_internal_links_processed":["1"],"_thumbnail_id":["301290"],"rank_math_title":["ITC Share Price Falls 2.14%: Price Action"],"rank_math_description":["ITC Share Price fell 2.14% to Rs 260.50. See today\u2019s price action, valuation, sector context and peer comparison in this update."],"rank_math_focus_keyword":["ITC Share Price"],"rank_math_robots":["a:2:{i:0;s:7:\"noindex\";i:1;s:8:\"nofollow\";}"]},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/univest.in\/blogs-2\/wp-content\/uploads\/2026\/10\/ITC_ITC_Share_Price_Falls_214_as_Large_Cap_FMCG_Stock_Trades_Lower_bearish.webp","_links":{"self":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/283564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/comments?post=283564"}],"version-history":[{"count":3,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/283564\/revisions"}],"predecessor-version":[{"id":301291,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/283564\/revisions\/301291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media\/301290"}],"wp:attachment":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media?parent=283564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/categories?post=283564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/tags?post=283564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}