{"id":264176,"date":"2026-09-23T12:26:00","date_gmt":"2026-09-23T06:56:00","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=264176"},"modified":"2026-09-23T12:29:32","modified_gmt":"2026-09-23T06:59:32","slug":"gold-prices-60-percent-surge-ganesh-chaturthi-sales-fall","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/gold-prices-60-percent-surge-ganesh-chaturthi-sales-fall\/","title":{"rendered":"Gold at Rs 1.57 Lakh: How a 60% Price Surge Pushed Ganesh Chaturthi Buyers Toward Coins and Lighter Jewellery"},"content":{"rendered":"

Gold at Rs 1.57 lakh\/10g (incl 3% GST) in Mumbai, up 60% from Rs 98,000 a year ago. Ganesh Chaturthi jewellery sales volumes down 15% YoY.<\/em><\/p>\n

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Gold prices have surged roughly 60 percent over the past year, from Rs 98,000 per 10 grams on last year’s Ganesh Chaturthi to Rs 1.57 lakh per 10 grams, including 3 percent GST, in Mumbai’s spot market this year. That price jump has directly weighed on festive jewellery demand, with volume sales down around 15 percent year-on-year during this year’s Ganesh Chaturthi, as buyers shifted toward lighter jewellery, old-gold exchanges, and gold coins and bars instead of buying the same quantity of fresh jewellery as before.<\/p>\n<\/div>\n

Gold prices have risen so sharply over the past year that they have visibly changed how Indian households shopped for this year’s Ganesh Chaturthi. In Mumbai’s spot market, gold was trading at Rs 1.57 lakh per 10 grams, including 3 percent GST, compared with Rs 98,000 per 10 grams on the same festival last year, a jump of roughly 60 percent in just twelve months.<\/p>\n

That scale of price increase has had a direct, measurable effect on festive demand: gold jewellery sales volumes fell around 15 percent year-on-year during this year’s Ganesh Chaturthi, according to industry executives, as buyers responded to higher prices by changing what and how they bought rather than skipping the festival purchase altogether.<\/p>\n

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