{"id":251105,"date":"2026-09-17T10:00:54","date_gmt":"2026-09-17T04:30:54","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=251105"},"modified":"2026-09-17T10:00:54","modified_gmt":"2026-09-17T04:30:54","slug":"itc-share-price-cigarette-price-hike-classic-connect-gold-flake","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/","title":{"rendered":"ITC Hikes Prices on Classic Connect and Gold Flake Superstar Cigarettes"},"content":{"rendered":"<p style=\"border-left:4px solid #1F4E79;background:#EBF3FB;padding:10px 16px;font-style:italic;\"><em>ITC Rs 265.75. Classic Connect (pack of 20) hiked to Rs 428 from Rs 390. Gold Flake Superstar (pack of 10) hiked to Rs 89 from Rs 79, per CNBC-TV18 sources.<\/em><\/p>\n<div style=\"background:#F0F9FF;border-left:4px solid #2E7D32;border-radius:6px;padding:14px 18px;margin:18px 0;\">\n<p style=\"margin:0;color:#1F4E79;font-size:14px;\"><strong>Quick Answer<\/strong><\/p>\n<p style=\"margin:8px 0 0;\">ITC has raised prices on two of its cigarette brands, Classic Connect and Gold Flake Superstar, according to sources cited by CNBC-TV18. A pack of 20 Classic Connect cigarettes now costs Rs 428, up from Rs 390, while a pack of 10 Gold Flake Superstar cigarettes has been priced at Rs 89, up from Rs 79. The ITC share price was trading at Rs 265.75 within a narrow day range. Price increases on individual cigarette brands are a routine, recurring feature of ITC&#8217;s cigarette business and typically reflect a mix of input cost changes and tax pass-through rather than a one-off strategic shift.<\/p>\n<\/p><\/div>\n<p>ITC has increased prices on two of its cigarette brands, Classic Connect and Gold Flake Superstar, according to sources cited by CNBC-TV18, in a move that puts the ITC share price back in focus even though the changes affect only a small part of its broad, diversified product portfolio.<\/p>\n<p>The price of a pack of 20 Classic Connect cigarettes has been raised to Rs 428 from Rs 390, while a pack of 10 Gold Flake Superstar cigarettes now costs Rs 89, up from Rs 79. At last check, the ITC share price stood at Rs 265.75, within a day range of Rs 264.10 to Rs 266.40.<\/p>\n<p style=\"margin-top:24px;\"><a href=\"https:\/\/univest.in\/user\/log-in?utm_source=blogs&#038;utm_medium=itc-share-price-cigarette-price-hike-classic-connect-gold-flake\"><strong>Click Here &#8211; Get Free Investment Predictions<\/strong><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#Why_ITC_Periodically_Raises_Cigarette_Prices\" title=\"Why ITC Periodically Raises Cigarette Prices\">Why ITC Periodically Raises Cigarette Prices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#What_This_Means_for_the_ITC_Share_Price\" title=\"What This Means for the ITC Share Price\">What This Means for the ITC Share Price<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#ITCs_Broader_Business_Context\" title=\"ITC&#8217;s Broader Business Context\">ITC&#8217;s Broader Business Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#Which_ITC_cigarette_brands_got_a_price_hike\" title=\"Which ITC cigarette brands got a price hike?\">Which ITC cigarette brands got a price hike?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#By_how_much_did_Classic_Connect_prices_increase\" title=\"By how much did Classic Connect prices increase?\">By how much did Classic Connect prices increase?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#By_how_much_did_Gold_Flake_Superstar_prices_increase\" title=\"By how much did Gold Flake Superstar prices increase?\">By how much did Gold Flake Superstar prices increase?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#Why_does_ITC_periodically_raise_cigarette_prices\" title=\"Why does ITC periodically raise cigarette prices?\">Why does ITC periodically raise cigarette prices?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#Will_this_price_hike_significantly_move_the_ITC_share_price\" title=\"Will this price hike significantly move the ITC share price?\">Will this price hike significantly move the ITC share price?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/itc-share-price-cigarette-price-hike-classic-connect-gold-flake\/#What_other_businesses_does_ITC_operate_besides_cigarettes\" title=\"What other businesses does ITC operate besides cigarettes?\">What other businesses does ITC operate besides cigarettes?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_ITC_Periodically_Raises_Cigarette_Prices\"><\/span><strong>Why ITC Periodically Raises Cigarette Prices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Price increases on specific cigarette brands are a fairly routine occurrence for ITC and other tobacco companies in India, typically driven by a combination of rising input costs, distribution expenses, and the periodic pass-through of excise duty and GST changes announced in union budgets. Because these adjustments tend to be brand-specific and staggered rather than applied uniformly across the entire portfolio, individual price hikes like this one for Classic Connect and Gold Flake Superstar often do not represent a broad strategic repricing.<\/p>\n<p>For a company with ITC&#8217;s scale in the cigarette category, these incremental pricing actions are more about protecting margins against cost inflation than about moving the ITC share price through a change in overall business strategy.<\/p>\n<p style=\"margin-top:24px;\"><a href=\"https:\/\/univest.in\/screeners\"><strong>Screen FMCG and Consumer Stocks on Univest<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_This_Means_for_the_ITC_Share_Price\"><\/span><strong>What This Means for the ITC Share Price<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ITC share price is influenced far more by the company&#8217;s overall FMCG, hotels, paperboard and agri-business segments, together with its cigarette business&#8217;s volume and margin trends, than by a single brand-level price adjustment. Cigarettes remain ITC&#8217;s most profitable segment by margin, so incremental price increases, when they hold without denting volumes, can provide a modest tailwind to segment profitability.<\/p>\n<p>Investors watching the ITC share price should focus on the company&#8217;s quarterly cigarette segment volumes and margins, rather than individual brand pricing news, to gauge whether such increases are translating into sustained earnings growth.<\/p>\n<p style=\"font-style:italic;color:#000000;margin:14px 0;\">Also read &#8211; <a href=\"https:\/\/univest.in\/blogs\/steel-sector-stocks-to-buy-tata-steel-jsw-steel-jindal-steel-nomura\">Steel Stocks Rally as Nomura Backs Tata Steel, JSW Steel and Jindal Steel Buy Calls Amid 4-Year High Prices<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ITCs_Broader_Business_Context\"><\/span><strong>ITC&#8217;s Broader Business Context<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ITC operates as a diversified conglomerate spanning cigarettes, FMCG (foods, personal care, and stationery), hotels, paperboard and packaging, and agri-business, a structure that has historically made the ITC share price less volatile to single-segment news than a pure-play tobacco company might be.<\/p>\n<p>This latest round of cigarette price increases, and its eventual effect on the ITC share price, comes against a backdrop where the broader tobacco taxation environment in India remains a key swing factor for the sector&#8217;s medium-term earnings trajectory, given how sensitive cigarette demand can be to sharp tax-driven price jumps.<\/p>\n<p style=\"font-style:italic;color:#000000;margin:14px 0;\">Also read &#8211; <a href=\"https:\/\/univest.in\/blogs\/rbi-rate-hike-nomura-50-bps-q4-inflation\">RBI Rate Hike Alert: Nomura Sees 50 bps Increase in Q4 as Inflation Pressure Builds<\/a><\/p>\n<p style=\"margin-top:24px;\"><em>Download the <a href=\"https:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> or <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&#038;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a> to track ITC and other FMCG stocks live.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The price hikes on Classic Connect and Gold Flake Superstar are a routine margin-protection move within ITC&#8217;s much larger and diversified business, and are unlikely on their own to be a major driver of the ITC share price. Investors should track the company&#8217;s quarterly cigarette segment performance for a fuller picture, and should consult a SEBI-registered investment adviser before making investment decisions.<\/p>\n<div style=\"background:#CC0000;border-radius:8px;padding:16px 20px;margin:24px 0;\">\n<p style=\"color:#FFFFFF;font-size:13px;line-height:1.7;margin:0;\"><strong style=\"color:#FFFFFF;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).<\/p>\n<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Which_ITC_cigarette_brands_got_a_price_hike\"><\/span><strong>Which ITC cigarette brands got a price hike?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> ITC raised prices on its Classic Connect and Gold Flake Superstar cigarette brands, according to sources cited by CNBC-TV18.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"By_how_much_did_Classic_Connect_prices_increase\"><\/span><strong>By how much did Classic Connect prices increase?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> A pack of 20 Classic Connect cigarettes now costs Rs 428, up from Rs 390 previously.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"By_how_much_did_Gold_Flake_Superstar_prices_increase\"><\/span><strong>By how much did Gold Flake Superstar prices increase?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> A pack of 10 Gold Flake Superstar cigarettes is now priced at Rs 89, up from Rs 79 previously.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_does_ITC_periodically_raise_cigarette_prices\"><\/span><strong>Why does ITC periodically raise cigarette prices?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Such increases typically reflect a mix of rising input and distribution costs and the pass-through of excise duty or GST changes, rather than a one-off strategic shift.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Will_this_price_hike_significantly_move_the_ITC_share_price\"><\/span><strong>Will this price hike significantly move the ITC share price?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> A single brand-level price change is unlikely on its own to be a major driver; the ITC share price is more closely tied to overall cigarette segment volumes and margins along with performance across the company&#8217;s FMCG, hotels and other businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_other_businesses_does_ITC_operate_besides_cigarettes\"><\/span><strong>What other businesses does ITC operate besides cigarettes?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> ITC is a diversified conglomerate with businesses spanning FMCG, hotels, paperboard and packaging, and agri-business, in addition to cigarettes.<\/p>\n<div class=\"faq-schema\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Which ITC cigarette brands got a price hike?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"ITC raised prices on its Classic Connect and Gold Flake Superstar cigarette brands, according to sources cited by CNBC-TV18.\"}},{\"@type\":\"Question\",\"name\":\"By how much did Classic Connect prices increase?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A pack of 20 Classic Connect cigarettes now costs Rs 428, up from Rs 390 previously.\"}},{\"@type\":\"Question\",\"name\":\"By how much did Gold Flake Superstar prices increase?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A pack of 10 Gold Flake Superstar cigarettes is now priced at Rs 89, up from Rs 79 previously.\"}},{\"@type\":\"Question\",\"name\":\"Why does ITC periodically raise cigarette prices?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Such increases typically reflect a mix of rising input and distribution costs and the pass-through of excise duty or GST changes, rather than a one-off strategic shift.\"}},{\"@type\":\"Question\",\"name\":\"Will this price hike significantly move the ITC share price?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A single brand-level price change is unlikely on its own to be a major driver; 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