{"id":208820,"date":"2026-08-18T10:36:43","date_gmt":"2026-08-18T05:06:43","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=208820"},"modified":"2026-08-18T10:36:44","modified_gmt":"2026-08-18T05:06:44","slug":"investment-adviser-performance-communication","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/","title":{"rendered":"How Investment Advisers Should Communicate Performance Without Misleading Investors"},"content":{"rendered":"<div class=\"meta-block\"><\/div>\n<p style=\"border-left: 4px solid #1F4E79; background: #EBF3FB; padding: 10px 16px; font-style: italic;\"><em>Investment advisers can communicate verifiable historical performance with proper methodology disclosure and risk disclaimers. Performance claims become misleading when presented without full track&#8230;<\/em><\/p>\n<div style=\"background: #F0F9FF; border-left: 4px solid #2E7D32; border-radius: 6px; padding: 14px 18px; margin: 18px 0;\">\n<p style=\"margin: 0; color: #1f4e79; font-size: 14px;\"><strong>Quick Answer<\/strong><\/p>\n<p style=\"margin: 8px 0 0;\">Investment adviser performance communication requires balancing legitimate transparency about research quality with the prohibition on misleading performance claims. Investors naturally want to understand how an advisory service has performed before subscribing. The challenge is that performance can be presented in ways that create a more favourable impression than the full track record would support \u2014 and this misleading presentation is exactly what SEBI&#8217;s advertising and conduct standards prohibit.<\/p>\n<\/div>\n<p>The investment adviser performance communication challenge is that selective or context-free statistics that look impressive on a marketing banner may be technically accurate while creating a substantially false impression. Cherry-picking the best period, showing only successful recommendations or presenting accuracy without accounting for missed opportunities are all forms of misleading communication even when the underlying numbers are real.<\/p>\n<p>This guide explains how investment advisers should communicate performance legitimately and what patterns are misleading.<\/p>\n<p style=\"margin-top: 24px;\"><a href=\"https:\/\/univest.in\/user\/log-in?utm_source=blogs&amp;utm_medium=investment-adviser-performance-communication\"><strong>Click Here &#8211; Get Free Investment Predictions<\/strong><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#Factual_Performance_Communication_%E2%80%94_What_Is_Permitted\" title=\"Factual Performance Communication \u2014 What Is Permitted\">Factual Performance Communication \u2014 What Is Permitted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#Performance_Communication_Patterns_That_Mislead\" title=\"Performance Communication Patterns That Mislead\">Performance Communication Patterns That Mislead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#SEBIs_Advertising_Code_Standards\" title=\"SEBI&#8217;s Advertising Code Standards\">SEBI&#8217;s Advertising Code Standards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#Can_investment_advisers_show_past_performance_in_marketing\" title=\"Can investment advisers show past performance in marketing?\">Can investment advisers show past performance in marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#What_disclosure_must_accompany_performance_statistics\" title=\"What disclosure must accompany performance statistics?\">What disclosure must accompany performance statistics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#Are_subscriber_testimonials_about_investment_gains_allowed_in_advertising\" title=\"Are subscriber testimonials about investment gains allowed in advertising?\">Are subscriber testimonials about investment gains allowed in advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#What_is_cherry-picking_in_advisory_performance_communication\" title=\"What is cherry-picking in advisory performance communication?\">What is cherry-picking in advisory performance communication?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#Can_advisers_show_compound_return_calculations\" title=\"Can advisers show compound return calculations?\">Can advisers show compound return calculations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/investment-adviser-performance-communication\/#How_should_investors_evaluate_performance_claims_before_subscribing\" title=\"How should investors evaluate performance claims before subscribing?\">How should investors evaluate performance claims before subscribing?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Factual_Performance_Communication_%E2%80%94_What_Is_Permitted\"><\/span><strong>Factual Performance Communication \u2014 What Is Permitted<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investment adviser performance communication that is factual and compliant includes: historical accuracy statistics covering a defined and disclosed period, calculated from a transparent methodology that counts both hits and misses, accompanied by standard market-risk disclaimers confirming past performance does not guarantee future results, and presented alongside the full track record rather than cherry-picked highlights. A statement such as &#8220;Our equity recommendations had a 68% accuracy rate over the three-year period ending August 2026, calculated as recommendations that achieved their target price within the stated holding period (see full track record at [link])&#8221; meets the factual standard.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Performance_Communication_Patterns_That_Mislead\"><\/span><strong>Performance Communication Patterns That Mislead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investment adviser performance communication crosses into misleading territory with the following patterns: presenting only the best period&#8217;s statistics (e.g. only the 2020-2021 bull run accuracy) without context from other periods; showing winning recommendations prominently in marketing without mentioning losing ones; displaying absolute return figures from specific recommendations without average portfolio-level impact; presenting subscriber testimonials showing specific percentage gains without accompanying disclaimers; and using compound return calculations over selected periods without disclosing the methodology and selection basis.<\/p>\n<table>\n<thead>\n<tr>\n<th>Communication Pattern<\/th>\n<th>Compliant?<\/th>\n<th>Issue<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Full 3-year accuracy with methodology disclosure + risk disclaimer<\/td>\n<td>Yes<\/td>\n<td>None \u2014 full context provided<\/td>\n<\/tr>\n<tr>\n<td>&#8220;85% accuracy&#8221; without period, methodology or miss disclosure<\/td>\n<td>No<\/td>\n<td>Incomplete context creates false impression<\/td>\n<\/tr>\n<tr>\n<td>Best 6-month return highlighted as typical performance<\/td>\n<td>No<\/td>\n<td>Cherry-picked period<\/td>\n<\/tr>\n<tr>\n<td>Specific subscriber testimonial with gain percentage<\/td>\n<td>Generally no<\/td>\n<td>Implies similar returns for others<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"SEBIs_Advertising_Code_Standards\"><\/span><strong>SEBI&#8217;s Advertising Code Standards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understanding investment adviser performance communication in this context helps investors and advisory businesses navigate this area. SEBI&#8217;s advertising code standards for registered intermediaries apply to all investment adviser performance communication \u2014 whether in traditional media, social media, email campaigns, app store descriptions or website copy. The standards require that advertising be fair, clear and not misleading; that risk disclosures be prominent rather than buried; and that performance claims be supportable by accurate underlying data. SEBI can investigate complaints about misleading performance communication in advisory advertising and take enforcement action. Platforms like Univest (SEBI RA Reg. No. INH000013776) maintain performance communication within SEBI&#8217;s disclosure standards, with research recommendations accompanied by methodology details and standard risk disclosures.<\/p>\n<p>Univest is a SEBI-registered research platform (SEBI RA Reg. No. INH000013776) operating under NSDL depository infrastructure. Investors who want SEBI-registered research alongside their advisory journey can explore Univest&#8217;s research tools, stock screener and market analysis available on the official Univest app.<\/p>\n<p style=\"margin-top: 24px;\"><a href=\"https:\/\/univest.in\/screeners\"><strong>Evaluate Research Track Records With Full Disclosure Before Selecting Any Advisory Service<\/strong><\/a><\/p>\n<p style=\"margin-top: 24px;\"><em>Download the <a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> or <a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&amp;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a> to review advisory performance claims critically before subscribing to any SEBI-registered service.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investment adviser performance communication is compliant when accuracy statistics cover a disclosed full period, include both hits and misses, use a transparent methodology and are accompanied by market-risk disclaimers confirming past performance does not guarantee future results. Misleading patterns include cherry-picked periods, accuracy claims without miss disclosure, selective testimonials implying similar returns and compound return calculations over undisclosed selected periods. SEBI&#8217;s advertising code applies to all performance communication channels.<\/p>\n<div style=\"background: #CC0000; border-radius: 8px; padding: 16px 20px; margin: 24px 0;\">\n<p style=\"color: #ffffff; font-size: 13px; line-height: 1.7; margin: 0;\"><strong style=\"color: #ffffff;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with official sources before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Can_investment_advisers_show_past_performance_in_marketing\"><\/span>Can investment advisers show past performance in marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Investment adviser performance communication is relevant here. Yes, subject to SEBI&#8217;s advertising code standards. Investment adviser performance communication is compliant when it covers a disclosed full period, counts both hits and misses in accuracy calculations, uses transparent methodology and is accompanied by risk disclaimers. Selective presentation of only successful periods or recommendations without these elements creates a misleading impression.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_disclosure_must_accompany_performance_statistics\"><\/span>What disclosure must accompany performance statistics?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Investment adviser performance communication is relevant here. Performance statistics must be accompanied by: the period covered (start and end date), the methodology (how hits and misses are counted), the full track record context rather than cherry-picked periods and a standard risk disclaimer that past performance does not guarantee future results. Without these elements, even technically accurate numbers create a misleadingly positive impression.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Are_subscriber_testimonials_about_investment_gains_allowed_in_advertising\"><\/span>Are subscriber testimonials about investment gains allowed in advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Investment adviser performance communication is relevant here. Subscriber testimonials showing specific percentage gains are generally not compliant in advisory advertising because they imply similar returns for new subscribers. Even with disclaimers, testimonials showing specific gain percentages create an implied guarantee of performance. SEBI&#8217;s advertising code for intermediaries restricts performance-implication testimonials.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_cherry-picking_in_advisory_performance_communication\"><\/span>What is cherry-picking in advisory performance communication?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Investment adviser performance communication is relevant here. Cherry-picking means selecting a specific performance period, a subset of recommendations or a market environment that produces the most favourable statistics, while omitting the full picture. Showing only the bull-market period accuracy without the bear-market period, or showing only the recommendations that achieved targets without those that hit stop-losses, are both cherry-picking patterns that create a misleading impression.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_advisers_show_compound_return_calculations\"><\/span>Can advisers show compound return calculations?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Investment adviser performance communication is relevant here. Compound return calculations are permitted when the methodology is disclosed: the starting capital, the specific recommendations included, the holding periods, whether reinvestment was assumed and the complete set of recommendations made during the period (not just the profitable ones). Compound calculations over undisclosed cherry-picked recommendation subsets are misleading.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_should_investors_evaluate_performance_claims_before_subscribing\"><\/span>How should investors evaluate performance claims before subscribing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Investment adviser performance communication is relevant here. Ask: what period does this performance cover? What methodology is used to calculate accuracy? Can I see the full recommendation history including misses? What is the market-risk disclaimer? Does the claim imply future performance? Request the full track record rather than the marketed highlights. An advisory service that cannot provide the full underlying track record for its performance claims may not have verifiable data behind the statistics.<\/p>\n<div class=\"faq-schema\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Investment adviser performance communication rules: how SEBI registered advisers can communicate past performance factually, what creates a misleading impression and advertising code requirements.<\/p>\n","protected":false},"author":36,"featured_media":208818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[3802],"class_list":["post-208820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-news"],"metadata":{"rank_math_internal_links_processed":["1"],"_thumbnail_id":["208818"],"_edit_lock":["1787029609:36"],"_last_editor_used_jetpack":["block-editor"],"rank_math_primary_category":["24"],"rank_math_seo_score":["79"],"rank_math_title":["Investment Adviser Performance Communication: Factual Claims vs Misleading Implications 2026"],"rank_math_description":["Investment adviser performance communication rules: how SEBI registered advisers can communicate past performance factually, what creates a misleading impression and advertising code requirements."],"rank_math_focus_keyword":["investment adviser performance communication"],"rank_math_robots":["a:2:{i:0;s:7:\"noindex\";i:1;s:8:\"nofollow\";}"],"_edit_last":["36"],"_ez-toc-disabled":[""],"_ez-toc-insert":[""],"_ez-toc-header-label":[""],"_ez-toc-alignment":["none"],"_ez-toc-heading-levels":["a:0:{}"],"_ez-toc-alttext":[""],"_ez-toc-visibility_hide_by_default":[""],"_ez-toc-hide_counter":[""],"_ez-toc-exclude":[""],"_ez-toc-position-specific":["before"],"stm_select_gm_zoom":[""],"stm_agenda":[""],"stm_host":[""],"stm_select_approved_denied":[""],"stm_multiselect_approved":[""],"stm_multiselect_denied":[""],"stm_date":[""],"stm_time":[""],"stm_timezone":[""],"stm_duration":[""],"stm_password":[""],"stm_waiting_room":[""],"stm_join_before_host":[""],"stm_host_join_start":[""],"stm_start_after_participants":[""],"stm_mute_participants":[""],"stm_enforce_login":[""],"stm_alternative_hosts":[""],"top_bar_custom_style":[""],"top_bar_bg":[""],"wc_top_bar_cart_custom_style":[""],"wc_top_bar_cart_color":[""],"wc_top_bar_cart_icon_color_hover":[""],"wc_top_bar_cart_counter_color":[""],"wc_top_bar_cart_counter_color_hover":[""],"wc_top_bar_cart_counter_bg":[""],"wc_top_bar_cart_counter_bg_hover":[""],"top_bar_wpml_switcher_custom_style":[""],"wpml_switcher_color":[""],"top_bar_wpml_switcher_bg":[""],"top_bar_wpml_switcher_bg_hover":[""],"top_bar_wpml_switcher_color_hover":[""],"top_bar_socials_custom_style":[""],"top_bar_socials_color":[""],"top_bar_socials_color_hover":[""],"top_bar_search_custom_style":[""],"top_bar_search_color":[""],"top_bar_search_icon_color_hover":[""],"top_bar_contact_info_style":[""],"top_bar_contact_info_color":[""],"top_bar_contact_info_link_color":[""],"top_bar_contact_info_link_color_hover":[""],"top_bar_contact_info_select_bg":[""],"top_bar_contact_info_select_color":[""],"top_bar_contact_info_select_drop_bg":[""],"top_bar_contact_info_select_items_bg":[""],"top_bar_contact_info_select_items_color":[""],"top_bar_contact_info_select_items_hover":[""],"header_inverse":["default"],"enable_header_transparent":["off"],"header_nav_custom_style":[""],"header_bg":[""],"header_shadow":[""],"wc_cart_custom_style":[""],"wc_cart_icon_color":[""],"wc_cart_icon_color_hover":[""],"wc_cart_counter_color":[""],"wc_cart_counter_color_hover":[""],"wc_cart_counter_bg":[""],"wc_cart_counter_bg_hover":[""],"header_wpml_switcher_custom_style":[""],"header_wpml_switcher_color":[""],"header_wpml_switcher_color_hover":[""],"header_wpml_switcher_bg":[""],"header_wpml_switcher_bg_hover":[""],"header_socials_custom_style":[""],"header_socials_color":[""],"header_socials_color_hover":[""],"header_search_custom_style":[""],"header_search_icon_color":[""],"header_search_icon_color_hover":[""],"header_contact_info_style":[""],"header_contact_info_color":[""],"header_contact_info_link_color":[""],"header_contact_info_link_color_hover":[""],"header_button_custom_style":[""],"header_button_color":[""],"header_button_color_hover":[""],"header_button_bg":[""],"header_button_bg_hover":[""],"header_nav_menu_customize":[""],"header_nav_menu_link_color":[""],"header_nav_menu_link_color_hover":[""],"header_nav_menu_link_color_active":[""],"header_nav_menu_link_arrow_color":[""],"header_nav_menu_link_arrow_color_hover":[""],"header_nav_menu_level_1_bg":[""],"header_nav_menu_level_1_link_color":[""],"header_nav_menu_level_1_link_color_hover":[""],"header_nav_menu_level_1_link_bg_hover":[""],"header_nav_menu_level_1_link_arrow_color":[""],"header_nav_menu_level_1_link_arrow_color_hover":[""],"header_nav_menu_level_2_bg":[""],"header_nav_menu_level_2_link_color":[""],"header_nav_menu_level_2_link_color_hover":[""],"header_nav_menu_level_2_link_bg_hover":[""],"header_mega_menu_bg":[""],"header_mega_menu_title_color":[""],"header_mega_menu_title_color_hover":[""],"header_mega_menu_description_color":[""],"header_mega_menu_description_link_color":[""],"header_mega_menu_description_link_color_hover":[""],"header_mega_menu_color":[""],"header_mega_menu_color_hover":[""],"header_mega_menu_border_color":[""],"header_mega_menu_icons_color":[""],"header_nav_menu_customize_end":[""],"hfe_enabled_notice":[""],"disable_title_box":["default"],"hfe_disabled":[""],"enable_transparent":["default"],"title_box_title_bg_color":[""],"title_box_bg_custom_image":["default"],"title_box_bg_image":[""],"title_box_bg_position":["default"],"metabox_title_box_bg_position_x":[""],"metabox_title_box_bg_position_y":[""],"metabox_title_box_bg_attachment":["default"],"title_box_bg_size":["default"],"metabox_title_box_bg_size_slider":[""],"title_box_bg_repeat":["default"],"disable_title":["default"],"title_box_title_color":[""],"title_box_title_line_color":[""],"disable_breadcrumbs":["default"],"metabox_title_box_breadcrumbs_color":[""],"metabox_title_box_links_color":[""],"metabox_title_box_links_color_hover":[""],"content_bg_transparent":[""],"show_popup_single":[""],"popups_single":[""],"popups_single_event":[""],"popup_single_event_open_delay":[""],"popup_single_event_showing_in":[""],"popup_single_event_date_from":[""],"popup_single_event_date_to":[""],"popup_single_event_time_from":[""],"popup_single_event_time_to":[""],"popup_single_animation":[""],"popup_single_responsive":[""],"separator_footer_copyright_border_t":[""],"name":[""],"email":[""],"phone":[""],"company":[""],"memberId":[""],"testimonial_position":[""],"testimonial_company":[""],"testimonial_bg_img":[""],"testimonial_video_url":[""],"popups_width":[""],"popups_height":[""],"popups_image_bg":[""],"popups_color_bg":[""],"popups_border_radius":[""],"popups_template":[""],"rank_math_analytic_object_id":["38320"]},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/univest.in\/blogs-2\/wp-content\/uploads\/2026\/08\/investment-adviser-performance-communication.png","_links":{"self":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/208820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/comments?post=208820"}],"version-history":[{"count":1,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/208820\/revisions"}],"predecessor-version":[{"id":209064,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/208820\/revisions\/209064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media\/208818"}],"wp:attachment":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media?parent=208820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/categories?post=208820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/tags?post=208820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}