{"id":205630,"date":"2026-08-17T10:17:53","date_gmt":"2026-08-17T04:47:53","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=205630"},"modified":"2026-08-17T10:17:55","modified_gmt":"2026-08-17T04:47:55","slug":"aua-fee-investment-advisory","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/aua-fee-investment-advisory\/","title":{"rendered":"What Is Assets Under Advice (AUA) Fee in Investment Advisory?"},"content":{"rendered":"
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AUA fee in investment advisory is calculated as a percentage of the investor’s portfolio value (assets under advice). Current SEBI fee regulations set limits on this percentage that vary by client …<\/em> The AUA fee investment advisory framework discussed here applies throughout.<\/p>\n

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Quick Answer<\/strong><\/p>\n

AUA fee investment advisory is a pricing model for SEBI-registered Investment Adviser services where the fee is calculated as a percentage of the investor’s portfolio value \u2014 the assets under advice \u2014 rather than a fixed subscription amount. AUA fee investment advisory aligns the adviser’s fee with the investor’s portfolio size, which has implications for cost predictability and the economic relationship between adviser and client.<\/p>\n<\/div>\n

Investors comparing advisory pricing models should understand how AUA fee investment advisory works, what the current SEBI fee limits are and how to calculate whether AUA or fixed-fee pricing would be more cost-effective for their specific portfolio size and advisory needs.<\/p>\n

This guide explains AUA fee investment advisory, how the AUA percentage is calculated and applied, what SEBI’s current fee framework specifies and what investors should verify before signing an AUA-based advisory agreement.<\/p>\n

Click Here – Get Free Investment Predictions<\/strong><\/a><\/p>\n

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