{"id":184056,"date":"2026-08-04T16:34:14","date_gmt":"2026-08-04T11:04:14","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=184056"},"modified":"2026-08-04T16:34:16","modified_gmt":"2026-08-04T11:04:16","slug":"global-consumer-companies-india-strategy-reckitt-mondelez-loreal","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/global-consumer-companies-india-strategy-reckitt-mondelez-loreal\/","title":{"rendered":"Global Consumer Companies India Strategy: Reckitt, Mondelez and L’Oreal Adapt Locally to Drive Growth"},"content":{"rendered":"
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Global consumer companies India strategy: Reckitt offline engagement, Mondelez adds 100,000 stores, L’Oreal tailors skincare for India’s climate.<\/em><\/p>\n

Major global consumer companies are crafting distinct India strategies to capture the country’s growth opportunity, with approaches that reflect India’s unique consumer market environment and go far beyond simply adapting global products for local sale.<\/p>\n

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As part of the global consumer companies India strategy shift, Reckitt is leaning on offline consumer engagement to build brand loyalty in a market where rural and semi-urban consumers still largely shop through traditional kirana trade. Mondelez has added 100,000 stores to deepen its distribution reach, while L’Oreal is tailoring skincare textures specifically to suit India’s climate, reflecting the extent to which global consumer companies are customising their India strategy at a product level.<\/p>\n

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