{"id":15327,"date":"2023-12-29T17:55:10","date_gmt":"2023-12-29T12:25:10","guid":{"rendered":"https:\/\/univest.in\/blogs\/?p=15327"},"modified":"2024-01-16T16:44:05","modified_gmt":"2024-01-16T11:14:05","slug":"meeso-revenue-soars-77-as-losses-reduced","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/meeso-revenue-soars-77-as-losses-reduced\/","title":{"rendered":"Meesho Doubles Down on Efficiency, Revenue Soars 77% as Losses Reduced"},"content":{"rendered":"<h3><\/h3>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/meeso-revenue-soars-77-as-losses-reduced\/#Meesho_Revenue_Soars_77_as_Losses_Reduced\" title=\"Meesho Revenue Soars 77% as Losses Reduced\">Meesho Revenue Soars 77% as Losses Reduced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/meeso-revenue-soars-77-as-losses-reduced\/#Challenges_and_Prospects_the_company_has_faced_this_year\" title=\"Challenges and Prospects the company has faced this year:\">Challenges and Prospects the company has faced this year:<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Meesho_Revenue_Soars_77_as_Losses_Reduced\"><\/span>Meesho Revenue Soars 77% as Losses Reduced<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bengaluru-based e-commerce platform Meesho, backed by SoftBank, has reported impressive results for FY23, with revenue jumping 77% and losses nearly halving. This positive performance puts Meesho in a strong position against other companies in the competitive <a href=\"https:\/\/univest.in\/\">Indian e-commerce market.<\/a><\/p>\n<p><strong>Reasons for Success:<\/strong><\/p>\n<ul>\n<li><strong>Revenue Boom:<\/strong> Meesho&#8217;s revenue from operations surged from Rs 3,232 crore in FY22 to Rs 5,735 crore in FY23, driven by increased customer engagement and monetization efforts.<\/li>\n<li><strong>Loss Reduction:<\/strong> Despite the high growth, Meesho managed to narrow its losses significantly, from Rs 3,251 crore in FY22 to Rs 1,675 crore in FY23, a 49% decrease.<\/li>\n<li><strong>Improved Unit Economics:<\/strong> Lower customer acquisition costs (CACs) and reduced server\/infrastructure expenses played a key role in the loss reduction, showcasing improved unit economics.<br \/>\nValuation Boost: Meesho&#8217;s impressive performance has drawn investor interest, with Fidelity marking up its valuation to slightly above $5 billion.<\/li>\n<li><strong>H1FY24 Momentum Continues:<\/strong> Revenue growth remained strong in the first half of FY24, with Rs 3,521 crore recorded, while losses further dropped to Rs 141 crore, a 90% reduction year-over-year.<\/li>\n<li><strong>Focus on Discovery-Led Platform:<\/strong> Meesho caters to a user base that&#8217;s often new to online shopping, and its discovery-led interface with personalized recommendations has resonated well.<\/li>\n<li><strong>Marketplace Model Leverage:<\/strong> As a marketplace, Meesho benefits from operating leverage, leading to cost efficiency and improved profitability with increasing scale.<\/li>\n<li><strong>Cost Optimization:<\/strong> By optimizing SG&amp;A expenses and reducing CACs, Meesho has managed to control costs and improve its bottom line.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Challenges_and_Prospects_the_company_has_faced_this_year\"><\/span><strong>Challenges and Prospects the company has faced this year:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Competition:<\/strong> The Indian e-commerce market is fiercely competitive, with players like Amazon, Flipkart, and Reliance JioMart posing significant challenges.<\/li>\n<li><strong>Profitability Path:<\/strong> While <a href=\"https:\/\/en.wikipedia.org\/wiki\/Meesho\" rel=\"nofollow noopener\" target=\"_blank\">Meesho<\/a> is on the right track, achieving sustained profitability remains crucial for long-term success.<\/li>\n<\/ul>\n<p><em>Overall, Meesho&#8217;s FY23 performance is a positive sign for the company and its backers. The continued momentum in H1FY24 further strengthens its position. To ensure Meesho&#8217;s long-term success, it&#8217;s important to navigate the competition and achieve consistent profitability. This will solidify the company&#8217;s position in the market.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meesho Revenue Soars 77% as Losses Reduced Bengaluru-based e-commerce platform Meesho, backed by SoftBank, has reported impressive results for FY23, with revenue jumping 77% and losses nearly halving. This positive performance puts Meesho in a strong position against other companies in the competitive Indian e-commerce market. Reasons for Success: Revenue Boom: Meesho&#8217;s revenue from operations<\/p>\n","protected":false},"author":15,"featured_media":26913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[842],"tags":[],"class_list":["post-15327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"metadata":{"_last_editor_used_jetpack":["block-editor"],"_edit_lock":["1705403646:13"],"_edit_last":["13"],"rank_math_internal_links_processed":["1"],"_nectar_gallery_slider":["off"],"_nectar_quote_author":[""],"_nectar_quote":[""],"_nectar_link":[""],"_nectar_video_m4v":[""],"_nectar_video_ogv":[""],"_nectar_video_poster":[""],"_nectar_video_embed":[""],"_nectar_audio_mp3":[""],"_nectar_audio_ogg":[""],"_post_item_masonry_sizing":["regular"],"_nectar_header_bg":[""],"_nectar_header_parallax":["off"],"_nectar_header_bg_height":[""],"_nectar_page_header_bg_alignment":["top"],"_nectar_header_bg_color":[""],"_nectar_header_font_color":[""],"_wpb_vc_js_status":["false"],"rank_math_primary_category":["842"],"nectar_blog_post_view_count":["39"],"rank_math_og_content_image":["a:2:{s:5:\"check\";s:32:\"9850e6b6cad53cc8fbb42036626423db\";s:6:\"images\";a:1:{i:0;i:15335;}}"],"rank_math_seo_score":["79"],"rank_math_focus_keyword":["Revenue"],"rank_math_title":["Meeso Revenue Soars 77% as Losses Reduced"],"rank_math_description":["E-commerce platform Meesho, backed by SoftBank, has reported impressive results for FY23, with revenue jumping 77% and losses nearly halving."],"post_views_count":["1080"],"_thumbnail_id":["26913"],"rank_math_analytic_object_id":["381"]},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/univest-blog.storage.googleapis.com\/blogs\/wp-content\/uploads\/2024\/10\/18181930\/portfolio-3-2.jpg","_links":{"self":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/15327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/comments?post=15327"}],"version-history":[{"count":7,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/15327\/revisions"}],"predecessor-version":[{"id":15546,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/posts\/15327\/revisions\/15546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media\/26913"}],"wp:attachment":[{"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/media?parent=15327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/categories?post=15327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/univest.in\/blogs-2\/wp-json\/wp\/v2\/tags?post=15327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}