{"id":149139,"date":"2026-07-13T15:05:44","date_gmt":"2026-07-13T09:35:44","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=149139"},"modified":"2026-07-13T15:05:45","modified_gmt":"2026-07-13T09:35:45","slug":"nifty-media-index-third-day-gain-prime-focus-13-july-2026","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/","title":{"rendered":"Nifty Media Index Rises 1% for a Third Straight Session as Prime Focus and Saregama India Lead Gains"},"content":{"rendered":"<div class=\"meta-block\"><\/div>\n<p style=\"border-left: 4px solid #1F4E79; background: #EBF3FB; padding: 10px 16px; font-style: italic;\"><em>Nifty Media index up 1% extending gains to a third day. Prime Focus jumps 5% to Rs 269.52, Saregama India gains 4.01% to Rs 498.40, Hathway Cable adds 2.54%.<\/em><\/p>\n<p>The Nifty Media index rose 1 percent in intraday trade on Monday, 13 July 2026, extending its ongoing winning streak to a third consecutive session, as content, broadcasting, and post-production names posted broad-based gains even amid an otherwise notably cautious broader market backdrop today.<\/p>\n<p><a href=\"https:\/\/univest.in\/indices\/niftymedia\/nifty-media-share-price-today\">Nifty Media<\/a> constituent Prime Focus led the pack with a gain of 5 percent to Rs 269.52 on heavy volumes of 5.56 lakh shares, while Saregama India added 4.01 percent to Rs 498.40. Hathway Cable, PVR INOX, Network18, Nazara, and Zee Entertainment all posted gains, reflecting notably broad participation across the entire media and entertainment space through the whole of today&#8217;s trading session. reflecting broad participation across the media and entertainment space, from cable distribution and digital broadcasting to cinema exhibition, gaming, and traditional television, each of which operates under a distinct revenue and cost structure.<\/p>\n<p style=\"margin-top: 24px;\"><a href=\"https:\/\/univest.in\/user\/log-in\"><strong>Click Here &#8211; Get Free Investment Predictions<\/strong><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Nifty_Media_Index_Top_Gainers_on_13_July_2026\" title=\"Nifty Media Index: Top Gainers on 13 July 2026\">Nifty Media Index: Top Gainers on 13 July 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Why_Is_the_Nifty_Media_Index_Rising_for_a_Third_Day\" title=\"Why Is the Nifty Media Index Rising for a Third Day\">Why Is the Nifty Media Index Rising for a Third Day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#1_Momentum_Building_Over_Multiple_Sessions\" title=\"1. Momentum Building Over Multiple Sessions\">1. Momentum Building Over Multiple Sessions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#2_Content_and_Advertising_Recovery_Optimism\" title=\"2. Content and Advertising Recovery Optimism\">2. Content and Advertising Recovery Optimism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#3_Broad_Participation_Across_Sub-Segments\" title=\"3. Broad Participation Across Sub-Segments\">3. Broad Participation Across Sub-Segments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#What_Should_Investors_Watch_in_the_Nifty_Media_Index_Now\" title=\"What Should Investors Watch in the Nifty Media Index Now\">What Should Investors Watch in the Nifty Media Index Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Frequently_Asked_Questions_FAQs\" title=\"Frequently Asked Questions FAQs\">Frequently Asked Questions FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Why_is_the_Nifty_Media_index_rising_today\" title=\"Why is the Nifty Media index rising today?\">Why is the Nifty Media index rising today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Which_stock_is_leading_the_Nifty_Media_index_gains_today\" title=\"Which stock is leading the Nifty Media index gains today?\">Which stock is leading the Nifty Media index gains today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#How_many_days_has_the_Nifty_Media_index_been_rising\" title=\"How many days has the Nifty Media index been rising?\">How many days has the Nifty Media index been rising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Which_other_stocks_gained_in_the_Nifty_Media_index_today\" title=\"Which other stocks gained in the Nifty Media index today?\">Which other stocks gained in the Nifty Media index today?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Is_the_rally_in_the_Nifty_Media_index_broad-based\" title=\"Is the rally in the Nifty Media index broad-based?\">Is the rally in the Nifty Media index broad-based?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/univest.in\/blogs-2\/nifty-media-index-third-day-gain-prime-focus-13-july-2026\/#Should_investors_buy_media_stocks_after_this_three-day_rally\" title=\"Should investors buy media stocks after this three-day rally?\">Should investors buy media stocks after this three-day rally?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Nifty_Media_Index_Top_Gainers_on_13_July_2026\"><\/span><strong>Nifty Media Index: Top Gainers on 13 July 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The extent of participation across the Nifty Media index constituents, spanning post-production, music, cable distribution, cinema exhibition, digital media, and gaming, points to sector-wide strength rather than a single stock-driven rally.<\/p>\n<table>\n<thead>\n<tr>\n<th>Company<\/th>\n<th>CMP (Rs)<\/th>\n<th>Change (%)<\/th>\n<th>Volume<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Prime Focus<\/td>\n<td>269.52<\/td>\n<td>+5.00<\/td>\n<td>5.56 lakh<\/td>\n<\/tr>\n<tr>\n<td>Saregama India<\/td>\n<td>498.40<\/td>\n<td>+4.01<\/td>\n<td>6.64 lakh<\/td>\n<\/tr>\n<tr>\n<td>Hathway Cable<\/td>\n<td>11.31<\/td>\n<td>+2.54<\/td>\n<td>21.40 lakh<\/td>\n<\/tr>\n<tr>\n<td>PVR INOX<\/td>\n<td>1,018.20<\/td>\n<td>+1.61<\/td>\n<td>1.27 lakh<\/td>\n<\/tr>\n<tr>\n<td>Network18<\/td>\n<td>31.63<\/td>\n<td>+1.48<\/td>\n<td>34.30 lakh<\/td>\n<\/tr>\n<tr>\n<td>Nazara<\/td>\n<td>307.75<\/td>\n<td>+1.13<\/td>\n<td>12.20 lakh<\/td>\n<\/tr>\n<tr>\n<td>Zee Entertainment<\/td>\n<td>98.12<\/td>\n<td>+0.67<\/td>\n<td>13.35 lakh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Seven consecutive gainers across such varied media sub-segments is a relatively rare pattern, suggesting the Nifty Media index rally today reflects genuine sector-wide optimism rather than idiosyncratic moves in one or two names. Sector strategists often treat this kind of breadth as a more reliable signal of a genuine turn in sentiment than a rally concentrated in just one or two heavily traded names.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_the_Nifty_Media_Index_Rising_for_a_Third_Day\"><\/span><strong>Why Is the Nifty Media Index Rising for a Third Day<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Momentum_Building_Over_Multiple_Sessions\"><\/span><strong>1. Momentum Building Over Multiple Sessions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A three-day winning streak in the Nifty Media index suggests sustained buying interest rather than a one-off bounce, and momentum-focused traders often add to positions in sectors showing this kind of consistent directional strength across consecutive sessions. Momentum indicators for the sector have also likely turned more constructive over this period, which can attract systematic and quantitative strategies that specifically scan for multi-day directional trends across sector indices.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Content_and_Advertising_Recovery_Optimism\"><\/span><strong>2. Content and Advertising Recovery Optimism<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Media and entertainment stocks are closely linked to advertising spend and content consumption trends, and gains across broadcasting, digital, and cinema names suggest the market may be pricing in an improving outlook for advertising revenue and theatrical or streaming content performance. Any early signals of festive season advertising budgets being finalised by large consumer brands would be a particularly meaningful catalyst for the sector heading into the second half of the calendar year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Broad_Participation_Across_Sub-Segments\"><\/span><strong>3. Broad Participation Across Sub-Segments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The fact that gains span post-production services, music rights, cable distribution, cinema exhibition, and gaming suggests the rally in the Nifty Media index is not limited to any single business model within the sector, pointing to a broader improvement in sector sentiment. Such breadth across sub-segments with fundamentally different revenue models, ranging from subscription and advertising to box office collections, makes today&#8217;s move harder to attribute to any single narrow explanation.<\/p>\n<p style=\"margin-top: 24px;\"><a href=\"https:\/\/univest.in\/sebi-registered-investment-advisor-india\"><strong>Get Media and Entertainment Sector Stock Guidance from a SEBI-Registered Investment Advisor<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Should_Investors_Watch_in_the_Nifty_Media_Index_Now\"><\/span><strong>What Should Investors Watch in the Nifty Media Index Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investors should track whether the current three-day rally in the sector extends further or shows signs of profit booking, particularly in high-momentum names like Prime Focus that have posted the sharpest single-day gains within the pack. particularly given that momentum-driven rallies in smaller media and entertainment names can sometimes reverse quickly once the initial wave of buying interest fades.<\/p>\n<p>Quarterly results from key constituents over the coming several weeks, along with any management commentary on advertising revenue trends and subscriber or box office performance, will be important for validating whether the current sector-wide optimism is backed by truly improving fundamentals rather than short-term positioning.<\/p>\n<p style=\"margin-top: 24px;\"><em>Download the <a href=\"http:\/\/apps.apple.com\/in\/app\/univest-stocks-investment\/id6443753518\" rel=\"nofollow noopener\" target=\"_blank\">Univest iOS App<\/a> or <a href=\"http:\/\/play.google.com\/store\/apps\/details?id=com.univest.capp&amp;hl=en_IN\" rel=\"nofollow noopener\" target=\"_blank\">Univest Android App<\/a> to track the Nifty Media index live and get daily stock recommendations.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Nifty Media index rose 1 percent on 13 July 2026, extending its gains to a third consecutive session, with Prime Focus and Saregama India leading a broad-based rally across content, broadcasting, and entertainment names. With seven constituents posting gains, the move appears to reflect genuine sector optimism. Investors should track whether the momentum sustains and consult a SEBI-registered advisor before making investment decisions.<\/p>\n<div style=\"background: #CC0000; border-radius: 8px; padding: 16px 20px; margin: 24px 0;\">\n<p style=\"color: #ffffff; font-size: 13px; line-height: 1.7; margin: 0;\"><strong style=\"color: #ffffff;\">Disclaimer:<\/strong> Data and figures in this article are sourced from publicly available information. These may or may not be accurate. Please verify all data with the official NSE (nseindia.com) and BSE (bseindia.com) websites before making any investment decision. Investments in securities are subject to market risk. This content is for educational purposes only and is not investment advice by Univest (SEBI RA INH000013776).<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span><strong>Frequently Asked Questions FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_the_Nifty_Media_index_rising_today\"><\/span><strong>Why is the Nifty Media index rising today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> The Nifty Media index is rising 1 percent today, extending gains to a third straight session, led by Prime Focus and Saregama India, amid broad-based buying across content, broadcasting, and entertainment stocks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_stock_is_leading_the_Nifty_Media_index_gains_today\"><\/span><strong>Which stock is leading the Nifty Media index gains today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Prime Focus is the top gainer in the Nifty Media index today, up 5 percent to Rs 269.52 on heavy trading volumes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_many_days_has_the_Nifty_Media_index_been_rising\"><\/span><strong>How many days has the Nifty Media index been rising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> The Nifty Media index has been rising for three consecutive trading sessions as of 13 July 2026.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_other_stocks_gained_in_the_Nifty_Media_index_today\"><\/span><strong>Which other stocks gained in the Nifty Media index today?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Along with Prime Focus, Saregama India, Hathway Cable, PVR INOX, Network18, Nazara, and Zee Entertainment all posted gains in the Nifty Media index today.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_the_rally_in_the_Nifty_Media_index_broad-based\"><\/span><strong>Is the rally in the Nifty Media index broad-based?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Yes, seven constituents across post-production, music, cable distribution, cinema exhibition, digital media, and gaming posted gains, indicating broad-based sector strength.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_investors_buy_media_stocks_after_this_three-day_rally\"><\/span><strong>Should investors buy media stocks after this three-day rally?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Investors should track whether quarterly results and advertising revenue trends support the current optimism, and consult a SEBI-registered investment advisor before making investment decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nifty Media index rises 1 percent on 13 July 2026, extending gains to a third day, as Prime 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