{"id":113364,"date":"2026-06-10T16:25:00","date_gmt":"2026-06-10T10:55:00","guid":{"rendered":"https:\/\/univest.in\/blogs-2\/?p=113364"},"modified":"2026-06-10T16:25:01","modified_gmt":"2026-06-10T10:55:01","slug":"zepto-ipo-user-base-marketing-costs","status":"publish","type":"post","link":"https:\/\/univest.in\/blogs-2\/zepto-ipo-user-base-marketing-costs\/","title":{"rendered":"Zepto IPO DRHP Reveals User Base Falls for First Time in March 2026 as Marketing Costs Surge to Rs 1,389 Crore in FY26"},"content":{"rendered":"
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Zepto IPO (UDRHP, Jun 8, 2026): FY26 revenue Rs 22,623.58 crore (+103.63% YoY). Net loss widened to Rs 5,905.19 crore. Advertising costs: Rs 1,389 crore. Annual transacting users: 4.79 crore (+25% YoY) but monthly users dipped in March. Dark stores: 1,139 across 66 cities.\u00a0<\/em><\/p>\n

Zepto, India’s fast-growing quick commerce unicorn, revealed in its Updated Draft Red Herring Prospectus (UDRHP) filed with SEBI on June 8, 2026 that its user base recorded a sequential decline in March 2026, marking the first month-on-month dip in monthly active users since the company’s rapid expansion phase. This has come despite the company spending Rs 1,389 crore on advertising and promotional activities in FY26, signalling that the cost of customer acquisition in the highly competitive Zepto IPO<\/strong> sector is rising faster than organic user growth. While annual transacting users grew 25% year on year to 4.79 crore as of March 31, 2026, the sequential monthly dip raises questions about user churn and the sustainability of the growth trajectory ahead of Zepto’s planned Zepto IPO<\/strong> targeting July 2026 listing. Intense competition from Blinkit (Eternal) and Instamart (Swiggy), both of which ran aggressive promotions in Q4 FY26, is cited as the primary factor.<\/p>\n

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