Before paying investment adviser: five verification checks investors should complete before any advisory subscription — SEBI registration, agreement, fee mode, payment trail and disclosures.

Investment advice vs market commentary: how SEBI distinguishes regulated personalised advice from general commentary and what investors and content creators should know about the regulatory boundary.

CeFCoM investment adviser: how BSE’s centralised fee collection mechanism works, why SEBI introduced it, the optional mechanism and how investors can use it to verify fee payment traceability.

Investment adviser available alternatives obligation: why SEBI requires advisers to compare investment options, how it differs from product pitching and what it means for recommendation quality.

Investment adviser assured returns prohibition: why SEBI bans guaranteed return claims, how to identify misleading performance assertions and what investors should do if guaranteed returns are promised.