Apple Share Price Falls 6.15% to $275 on MacBook, iPad Price Hikes RAMageddon Drives DRAM Crisis, Worst Day Since April 2025

Apple share price: $275.15 (-6.15%) , worst day since recently25. Wiped $265B market cap. MacBook Neo +$100, Air +$200, Pro +$300, iPad Air +$150. iPhone unchanged. DRAM shortage cause.

The Apple share price recorded its worst single-day loss in over a year , the Apple share price now at $275, closing at $275.15 , a decline of approximately 6.15% , after the company announced sweeping price increases across its MacBook and iPad product lines, citing a global shortage of memory and storage chips being driven by the artificial intelligence infrastructure boom. The Apple share price drop wiped approximately $265 billion from the company’s market capitalisation, though the tech giant remains above the $4 trillion mark. Ankit Jaiswal, Senior Research Analyst at Univest covers the full picture: what Apple raised prices on, what is causing the memory crisis, and why some analysts think the Apple share price selloff may be an overreaction.

Apple raised prices on five models, keeping iPhone, Apple Watch, and AirPods unchanged. The MacBook Neo rose $100 to $699. The MacBook Air 512GB model added $200 to reach $1,299. The MacBook Pro 1TB edition climbed $300 to $1,999. On the tablet side, the iPad Air 128GB moved from $599 to $749 (+$150), and the iPad Pro WiFi 256GB increased from $999 to $1,199 (+$200). Apple’s online store briefly went down Thursday morning before returning with the updated prices. In a statement, Apple attributed the increases to “an extraordinary surge in demand for memory and storage” from the rapid expansion of AI data centres. CEO Tim Cook described the situation in a WSJ interview as a “hundred-year flood” for memory and storage costs, adding: “We’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

Click Here – Get Free Investment Predictions

Apple Share Price Drop: What Changed and Why

The Apple share price story today is about more than just one product decision , it reflects a fundamental shift in AI’s cost structure reaching consumer electronics. The Apple share price reaction shows the market is pricing in both demand risk and margin risk simultaneously.

The RAMageddon Behind Apple’s Price Hike

Track Global Tech Stocks and Indian Market Impact on Univest Screener

The Apple share price selloff reflects investor concern about a macro-level memory and storage crisis being dubbed “RAMageddon.” DRAM contract prices rose 90-95% quarter-over-quarter in Q1 , according to industry tracker TrendForce, with a further increase of 58-63% projected for the current quarter. The core driver is the global AI data centre buildout: companies including Nvidia have signed long-term supply commitments with memory manufacturers, diverting chips away from the consumer market. Micron , the world’s largest US memory chip maker , reported its fiscal third-quarter revenue more than quadrupled from $9.3 billion a year earlier to $41.46 billion, with gross margin jumping from 39% to 84.9%, surpassing both Nvidia and Meta in margin terms. Micron CEO Sanjay Mehrotra said the company has locked in $22 billion in long-term AI supply commitments. This is the supply chain dynamic that forced Apple to act: memory and storage prices have “quadrupled in the past three quarters,” according to Counterpoint Research. Apple itself confirmed: “We have never seen a component price increase this much, this quickly.” The Mac mini offered an early signal of the approach in May, when Apple removed the $599, 256GB entry option and made $799 the new starting point.

Not all market participants see the Apple share price decline as warranted. Gene Munster of Deepwater Asset Management called the selloff an “overreaction,” arguing that Apple’s demand is highly inelastic given its estimated 1.5 billion user ecosystem. “My take is for the most part, demand for Apple products are inelastic , that is, a large change in price has a smaller change in demand,” Munster wrote. The broader market context also provides some support: Apple reported $111 billion in revenue in its most recent quarter , its eighth consecutive EPS beat , with record Services revenue of $31 billion and gross profit growing faster than sales. Analyst consensus (30 Buy, 15 Hold, 3 Sell) carries a target of $314.42, implying approximately 14% upside from the post-selloff Apple share price. The stock recovered partially in after-hours trading, rising 0.40% to $276.25.

Apple Share Price Outlook: Conclusion and Key Risks

The Apple share price at $275.15 (-6.15%) has posted its worst day in over a year after MacBook and iPad price hikes of $100-$300 driven by AI-fuelled DRAM shortages. The market’s fear is demand destruction; bulls argue Apple’s ecosystem lock-in means the Apple share price selloff is an overreaction. The analyst consensus target of $314 implies 14% upside. Track the Apple share price live and global tech stock movements on Univest. The Apple share price consensus target of $314 remains intact despite today’s Apple share price correction. Consult a SEBI-registered financial advisor before investing.

Download the Univest iOS App or Univest Android App to stay updated on global tech stocks and their impact on Indian markets via Univest.

Frequently Asked Questions

Why did Apple share price fall 6% today?

Ans. The Apple share price fell 6.15% to $275.15 after the company announced price increases of $100-$300 on five MacBook and iPad models. Apple cited a global shortage of memory and storage chips driven by AI data centre expansion, calling it ‘an unprecedented challenge’ and a ‘hundred-year flood.’ DRAM prices have risen 90-95% in a single quarter, forcing Apple to pass costs to consumers for the first time. iPhone, Apple Watch, and AirPods prices were kept unchanged.

What products did Apple raise prices on?

Ans. Apple raised prices on: MacBook Neo (new entry price $699, up $100), MacBook Air 512GB ($1,299, up $200), MacBook Pro 1TB ($1,999, up $300), iPad Air 128GB ($749, up $150), and iPad Pro WiFi 256GB ($1,199, up $200). The price increases took effect immediately when Apple’s online store updated. iPhone, Apple Watch, and AirPods were not affected by the current price hike.

What is RAMageddon?

Ans. RAMageddon is the nickname being used by analysts and investors for the current global memory and storage chip shortage, which is being caused by AI data centre construction. Companies like Nvidia have signed long-term supply deals with memory manufacturers (Samsung, SK Hynix, Micron), redirecting chips from consumer electronics to AI servers. This has caused DRAM prices to rise 90-95% quarter-over-quarter, with a further 58-63% rise projected. Micron’s revenue quadrupled to $41.46 billion in a single quarter, and its gross margin jumped to 84.9% from 39%, illustrating the scale of this memory price surge.

What is Apple’s current market cap and revenue?

Ans. Apple’s market cap remains above $4 trillion despite the 6.15% decline wiping approximately $265 billion from its value. Most recent quarterly revenue was $111 billion (Q2 FY26), Apple’s eighth consecutive EPS beat. Services revenue reached a record $31 billion. Analyst consensus target is $314.42, with 30 Buy, 15 Hold, and 3 Sell ratings.

Is the Apple share price drop a buying opportunity?

Ans. Gene Munster of Deepwater Asset Management called the Apple share price selloff an ‘overreaction,’ arguing that Apple’s 1.5 billion user ecosystem creates inelastic demand where large price changes have smaller impacts on actual demand. The consensus analyst target of $314.42 implies approximately 14% upside from the current level of $275. Technical support is identified around $267-269 (near the 200-day moving average at ~$268.6). Whether this is a buying opportunity depends on your investment thesis about AI memory cost persistence and Apple’s ability to maintain brand loyalty through the price increases.

How does Apple’s price hike affect Indian technology companies?

Ans. Apple’s MacBook and iPad price hikes will likely push Indian consumers toward alternatives, potentially benefiting Indian-market laptop brands distributed by companies like Rashi Peripherals (which distributes competing brands) and intensifying competition in the Rs 30,000-70,000 laptop segment. The RAMageddon context also benefits Indian companies with exposure to memory distribution, data centres, and AI infrastructure. Globally, the tech selloff following Apple’s decline weighs on Nasdaq-linked sentiment, indirectly impacting Indian IT sector stocks through global risk-off moves.

Which Asian tech stocks fell after Apple’s decline?

Ans. Following Apple’s 6.15% decline, Asian tech stocks fell sharply on recently: South Korea’s Kospi dropped approximately 5.7-6%, led by Samsung Electronics (-6%) and SK Hynix (-6%). Japan’s Nikkei 225 fell approximately 3.82%, with SoftBank Group plunging more than 11%. Despite SK Hynix announcing its $29.4 billion Nasdaq ADR offering, investors chose to lock in gains, causing the stock to fall on the day it was supposed to celebrate its US listing plans.

Is Apple’s price hike permanent?

Ans. Apple said it had ‘reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac,’ and left the door open to more increases. However, Apple also said it was ‘working tirelessly to find solutions,’ suggesting it is exploring alternative sourcing or reduced memory dependency. If DRAM prices normalise as AI data centre buildout slows, Apple could potentially reverse some increases. For now, the company framed this as a response to structural supply constraints, not a strategic pricing decision.